Talking Back to Cancer
DIGO helps Memorial-Sloan Kettering harness the power of an integrated campaign built to increase the power of social media to reach and support those who have just been diagnosed with cancer.
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Brand Love
DIGO is currently working on a buzz campaign for Kate Newlin’s new book, Passion Brands. Here’s a sneak peek.
Passion Brands is about whatever it is that makes people fall in love with a particular brand… sometimes a little too much.
In a vast marketplace with a superabundance of “good brands,” what makes a great brand? And why do certain products command endless loyalty, lasting enthusiasm and creepy, evangelical customers? Kate Newlin offers insight into the world of Passion Brands.
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About by Kate Newlin is Available at Barnes & Noble and Amazon.
Welcome to DIGO
New York City based DiMassimo Goldstein (DIGO) was founded by Mark DiMassimo in 1996. DiMassimo had created pioneering digital and interactive programs for blue chip clients, led creative on some of the most successful launches of all time, and risen to the top of the direct marketing world. He then jumped to a top creative position at a boutique hot-shop and in three years helped build it into a thriving mid-sized integrated powerhouse. Launching with one employee (a strategist), DiMassimo quickly became the fastest growing agency in the U.S. Working with visionary clients on innovative business models, the agency evolved a unique approach that reflects the world of the consumer while standing the priorities of the holding companies on their heads. At DIGO, every dollar is put to work building client business in a measurable way. One of the country’s top PR brains vets every campaign idea for story value. Brand and business building at this thriving independent includes strategy, research, brand development, design, innovation, advertising, direct, digital, and social marketing
Comments (0) »Building a Passion for Tap Water
A movement, a product, a campaign.
DIGO took a marketer’s approach to ending the world’s burgeoning love affair with bottled water, an overpriced and resource-draining product that just ends up overcrowding our landfills.
Our idea was simple: if people had a brand to associate with tap water and could visibly share that brand as a badge of honor, then they would.
Tappening encourages people to “Think Global. Drink Local.” Essentially, we’ve decided to ditch the bottle. And we hope to convince some other people to do the same. It’s a frivolous and wasteful habit, and we think that we could live without it.
The campaign has a website, print ads, a YouTube presence, buzz work and a Facebook page. Tappening also sells reusable water bottles for $14.95 each (Leonardo DiCaprio was one of our first customers). The Tappening movement is even linked to a film about our incessant creation of landfill mass, called Garbage!
So take a look, and feel free to order a good-looking, non-disposable water bottle.
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Barron’s #1 Overall Online Broker, Powered by DIGO
When DIGO started working with thinkorswim last year, we were bowled over by the staggering technology behind their trading platform. We were also impressed by the level of service they give their customers on an ongoing basis and by the way they cultivate their unique customer base.
thinkorswim’s customers see themselves as a breed apart and, if you’re going to get through to them, your communications have to feel that way, too. So we applied what we call “insider insights” to help guide us to the best solution.
An insider insight sees a transaction from the inside out, from the user’s or customer’s point of view, rather than from the outside in.
Our challenge was to give thinkorswim a campaign that matched their brand and was in sync with their unique customer. So we devised a series of challenges that would lure high-energy, adrenaline-driven investors into thinkorswim’s world.
Rollout Newsletter: J.H. Cohn
BtoB
“The Experience to Face the Unprecedented”
Agency: DiMassimo Goldstein, New York
Target audience: CEOs and CFOs
Campaign objective: Show how accounting and consulting firm J.H. Cohn can help clients meet challenges in today’s difficult economic times
Media: Print, radio, online, outdoor
Budget: $5 million to $8 million
Link: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/904039958/1174/ADCAMPAIGNS#seenit
Takeoffs & Landings: Traveling Light
The Wall Street Journal
By Rafer Guzman and Jane Costello
How you count calories may affect how you count frequent-flier miles.
That’s the finding of a survey by DiMassimo Brand Advertising, a Manhattan ad agency that specializes in travel companies. The agency surveyed more than 1,250 Americans and found that those with certain diets tend to fly certain airlines.
Mark DiMassimo, the agency’s president, says participants were first asked which menu they preferred: a high-calorie menu (with a dinner of steak and pasta) or a low-calorie menu (with grilled swordfish). Thus divided, participants responded to several questions about their travel habits.
Keep reading…Download PDF
The work guest review
Creativity
By Bruce Bildsten and Mark DiMassimo
Xerox “The Duel”
A couple is talking about what kind of car to get. They begin their usual banter: “red/blue, leather/cloth” when the woman pulls out a brochure. “Now this a car,” he says. “No. This is my car,” she says. Turns out she customized a car online. The man is impressed, but all he offers is a grudging. “At least we talked about it.”
Tagline: “There’s a new way to look at it.”
Client: Xerox Agency:Y&R/NY
Keep reading…Download PDF
Comments (0) »Creativity Newsletter: Breaking
Creativity
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Breaking
This morning in Washington, DC., The Partnership for a Drug Free America unveiled a new campaign designed to warn parents and teenagers about the dangers of Ecstasy. The campaign includes print ads from DiMassimo Brand Advertising and four television spots from Elsewhere Films director Adam Reed, all focusing on the case of Danielle Heird, a 22-year-old who died in Nevada after taking the drug. The print work reproduces Heird’s death certificate, which lists the cause of death as “Acute drug intoxification (MDMA).” In one execution (left), the certificate and a photo of Heird serve as the background for the slogan, “Cause of Death: Ecstasy.”