Introducing some of the people who make the agency for a social world™ go.
Traders are an elusive and coveted audience. Yet these epitomes of self-directed consumers have broken many a marketer.
Whether retail or pro, the key to making it with traders is understanding the trader psyche’, tapping into the trader myth, and speaking trader language.
Here are some winning examples from the DIGO archives, (more…)
He tried to transcend race, gender, age, adulthood, nationality, financial limits, society’s rules and norms… to live the public life of an icon and the private life of a perpetual golden-boy. When you really think about it, you begin to realize it was an enormous god-like undertaking, more believable of the protagonist in a myth than of an actual human being.
In the classical sense of tragedy, the protagonist or hero possesses some quality in extreme which becomes the cause of both his greatness and his downfall. Ambition, for example. Or pride. (more…)
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DowJones asks an important question in a compelling way. Kudos, DJ!
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When a full service brand and business-building ad and design agency goes public with the bold ambition of being the one agency best adapted for “a social world,” one might legitimately expect certain things from that full-service agency. Certain services, for example. Such as some hints about what is meant by that phrase “a social world.”
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UNIQLO Co. Ltd, the Japanese clothing designer, manufacturer and retailer, has developed a playful and entertaining suite of website properties to build brand awareness as the company continues its global expansion, especially in the U.S. and Europe.
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In a social world, the strong get stronger and the weak whither. And it happens faster than ever. There’s no place to hide. Case in point, E*Trade gets weaker, while thinkorswim and TD Ameritrade close a historic business combination, going from strength to strength. At DIGO, we’re so grateful for our relationship with the visionaries of thinkorswim and are delighted to be working with category leader TD AMERITRADE. These two brands have shown that when you know how to succeed with the self-directed investor or trader, you can do well in any market — up, down or sideways.
For more about trader marketing, advertising, branding, direct and digital marketing in a social world, check out the work and ideas in this post.
It began innocently enough at a staff meeting. Someone mentioned spirit animals and I asked what a spirit animal was. After hearing all about the custom of embracing an animal totem to protect one’s spirit, something wonderful happened. I started to see images of my DIGO colleagues coupled with their spirit animals. So, for fun, I started issuing Ruth’s Spirit Animal Report. There’s no particular order or timing to this missive. The intuitions come spontaneously and I share them as I receive them.
Not so strange, really. I believe we all have access to universal truth and the more comfortable we get with the idea of our access the more access we get.
So enjoy this “alternate” look at wonderful spirits of DIGO.
Love you madly,
Ruth
ABS-CBN News
MANILA - Two designers have decided to put a “friendly face” on the A(H1N1) pandemic by designing and selling creative flu masks online.
Designer Irina Blok, who has worked as a creative director for online bigwigs like Google and Yahoo!, sells handmade white cotton “swine flu fashion masks” in eye-catching silkscreened prints like a pair of juicy red lips and a bushy black mustache.
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I’m privileged to serve on the board of this exceptional conservation organization, along with many truly brilliant colleagues, among them board Chairman Wendy Paulson and recent addition Dan Heath of “Ideas That Stick” fame.
Rare applies the best practices of social marketing to build local communities that achieve essential conservation goals in the world’s most remote places.
Now former hedge fund manager and noted conservationist Robert Wilson has offered unlimited support for Rare in a form that is viral marketing at it’s best. He’s offered to match Rare’s highest donation in 2009 — and there’s absolutely no limit! Billionaires and hundred-millionaires, get out your checks!
Traders are an elusive and coveted audience. Yet these epitomes of self-directed consumers have broken many a marketer.
Whether retail or pro, the key to making it with traders is understanding the trader psyche’, tapping into the trader myth, and speaking trader language.
Here are some winning examples from the DIGO archives, (more…)
Comments (0) »
The tone-matrix is a neat little beat-making device created by Andre Michelle. It’s kept us here at DIGO occupied for days.
http://lab.andre-michelle.com/tonematrix
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