POSTED BY Team DIGO | April 23, 2009 9:16 pm | PERMALINK
When DIGO started working with thinkorswim last year, we were bowled over by the staggering technology behind their trading platform. We were also impressed by the level of service they give their customers on an ongoing basis and by the way they cultivate their unique customer base.
thinkorswim’s customers see themselves as a breed apart and, if you’re going to get through to them, your communications have to feel that way, too. So we applied what we call “insider insights” to help guide us to the best solution.
An insider insight sees a transaction from the inside out, from the user’s or customer’s point of view, rather than from the outside in.
Our challenge was to give thinkorswim a campaign that matched their brand and was in sync with their unique customer. So we devised a series of challenges that would lure high-energy, adrenaline-driven investors into thinkorswim’s world.
POSTED BY Team DIGO | April 6, 2009 4:44 pm | PERMALINK
BtoB
“The Experience to Face the Unprecedented” Agency: DiMassimo Goldstein, New York Target audience: CEOs and CFOs Campaign objective: Show how accounting and consulting firm J.H. Cohn can help clients meet challenges in today’s difficult economic times Media: Print, radio, online, outdoor Budget: $5 million to $8 million
POSTED BY Team DIGO | May 22, 2002 10:56 pm | PERMALINK
Reuters
By Brian Kelleher
NEW YORK, May 22 (Reuters) - Merrill Lynch & Co. Inc’s MER.N spin doctors, in a series of newspaper advertisements on Wednesday, touted the firm’s “groundbreaking” changes to make its stock research more independent.
What the Wall Street firm neglected to mention is the new initiatives are far from voluntary.
