Suit Camp Sightings In New York City
New paramilitary outfit? Stylish basic training exercises? A new social marketing campaign from DIGO? (more…)
viral
UNIQLO’s Interactive Brand Presence
UNIQLO Co. Ltd, the Japanese clothing designer, manufacturer and retailer, has developed a playful and entertaining suite of website properties to build brand awareness as the company continues its global expansion, especially in the U.S. and Europe.
Saving The World With Social Marketing — Truly Rare.
I’m privileged to serve on the board of this exceptional conservation organization, along with many truly brilliant colleagues, among them board Chairman Wendy Paulson and recent addition Dan Heath of “Ideas That Stick” fame.
Rare applies the best practices of social marketing to build local communities that achieve essential conservation goals in the world’s most remote places. (more…)
Comments (0) »Designer Flu Masks All the Rage
BerezObama.com
NEW YORK (Reuters) - If a flu pandemic is coming, but you have to get out and about, there is now a creative way to express fear.
That seems to be the approach at DIGO, the New York ad agency behind a line of humorous designer masks that will allow people to stand out from the crowd as they attempt to fend off the swine flu virus.
“When we saw swine flu panic taking hold, we felt that re-envisioning the face mask, this icon of fear, into a canvas for more creative, playful sentiments was a way to say we have nothing to fear but fear itself,” said Mark DiMassimo, DIGO’s CEO and chief creative officer.
Creative Capitalism Strikes Again
Slate.com: BizBox
By Marc Tracy
Independent Street presents the story of two entrepreneurs who launched a Website, Tappening, initially and ostensibly for the public-service cause of drawing attention to the environmental downsides of purchasing and using disposable plastic water bottles. To fund the project, they offered 39,000 reusable plastic water bottles for sale. And they succeeded in selling those 39,000 water bottles. In two days. Then they sold 350,000 more, grossing over $6 million. And counting.
Can capitalism be truly green?: Trying to reconcile profit and sustainability
The Philadelphia Inquirer
By Diane Mastrull
Going green in business might seem altruistic.
But just like health care, the environmental industry is a business sector - one of the few these recessionary days with growth potential. And those toiling in it hope not only to do some social good, but also to make money in the process.
Not that there’s anything wrong with that. Or is there?
A Web poll last week tried to gauge public sentiment on the greening of capitalism.
When asked whether two New York marketers who promote the use of tap
water and environmentally friendly bottles they sell are “greedy entrepreneurs,” “selfless environmentalists,” or “both,” respondents gave mixed reviews.
Branding Tap Water to Replace the Plastic Bottle
Scientific American
By Mark Fischetti
Using viral marketing to break the world’s addiction to bottled water
What began as a public relations campaign to encourage people to switch from bottled water to tap water has turned into a brisk business.
A Revolutionary Idea: Branding Tap Water
Influential Marketing Blog
By Rohit Bhargava
Here is an interesting thought for a Friday afternoon: what if tap water had a brand? When you think about it, all any kind of bottled water is doing is selling you a brand for something that is arguably no different than what you can get for free from the tap in most industrialized countries. In fact, some arguments point out that tap water can even be healthier than bottled water because of the increased regulations around its filtration from many governments. In a brilliant campaign to try and solve tap water’s “branding problem” - Eric Yaverbaum and Mark DiMassimo are taking a marketer’s approach to solving the world’s increasing love affair with overpriced resource-sucking water bottles that are simply ending up in landfills.
Ad Campaign for Tap Water Proclaims Obama Victory
TreeHugger.com
By Brian Merchant
In what’s being described as a ‘wild postings’ campaign, the anti-bottled water company Tappening will fill top markets, including Washington DC, with ads that congratulate Barack Obama on becoming the next President-elect. And the ads are debuting four days before the election.
It’s a brazen publicity stunt, sure—but the most effective advertising campaigns are often exactly that. In fact, Tappening’s previous semi-controversial ad campaign suggested that the candidates both had a drinking problem–they were drinking bottled water.