Mark Interviewed by TV Tokyo
A crew from TV Tokyo was in the office recently to interview Mark DiMassimo about DIGO’s designer swine-flu masks.
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Investools: Education Is Best Weapon on Wall Street
Adweek
By Eleftheria Parpis
First work from DiMassimoGoldstein stages bull versus bear battle
NEW YORK Economic turmoil does not have to be bad news for all investors as long as, of course, they know what they are doing. A new campaign from financial education and online brokerage firm Investools, a division of thinkorswim, promises with the right information anybody can “Fear no market.”
The push from DiMassimoGoldstein in New York begins this week with national TV commercials that tout the power of education.
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Spots: Crunch Fitness
Advertising Age
DIMASSIMO BRAND ADVERTISING, New York, today launches a buzz-marketing offensive in conjunction with a spot for gym chain CRUNCH FITNESS. The ad calls for consumers to “star in your own exercise video” and describes a contest to find innovative workout gurus. Print ads will appear in Time Inc.’s Sports Illustrated and Conde Nast Publications’ GQ. Creative director: Mark DiMassimo. Art directors: Julie Lamb Marsh, Roger Stephens.
DiMassimo Strips For Crunch
Shoot
CLIENT
Crunch Fitness
Production Co: Element 115, Los Angeles.
Chris Wyatt, director/executive producer: Aaron Ruell. DP Sean Covell, producer.
Shot on location in Los Angeles.
AGENCY
DiMassimo Brand Advertising
New York
Mark DiMassimo, creative director
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Island ECN targets new ads at traders
Advertising Age
[New York] Island ECN, which provides an electronic securities marketplace, breaks a $15 million campaign, dubbed “You, The Trader” this week via DiMassimo Brand Advertising, New York. The campaign includes print ads and three TV spots directed by Tony Scott. Details on the media buy were not disclosed. “The campaign revolves around powerful insights into the workday of our core audience of professional traders,” said Thorsten Schmidt, director-brand marketing for Island ECN.
The Checkoff
The Wall Street Journal
By Carlos Tejada
A new TV ad for Island ECN, emphasizing how traders rarely leave their desks, shows an empty company restroom…Places to move? Hawaii and South Dakota reported the biggest unemployment-rate drops in January from December, says the Bureau of Labor Statistics.
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Breaking
This morning in Washington, DC., The Partnership for a Drug Free America unveiled a new campaign designed to warn parents and teenagers about the dangers of Ecstasy. The campaign includes print ads from DiMassimo Brand Advertising and four television spots from Elsewhere Films director Adam Reed, all focusing on the case of Danielle Heird, a 22-year-old who died in Nevada after taking the drug. The print work reproduces Heird’s death certificate, which lists the cause of death as “Acute drug intoxification (MDMA).” In one execution (left), the certificate and a photo of Heird serve as the background for the slogan, “Cause of Death: Ecstasy.”