Strategy
POSTED BY Team DIGO | January 21, 2010 9:46 am | PERMALINK
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
DIGO’s strategic services include:
- Brand Invention
- Brand Launch
- Brand Relaunch
- Brand Positioning
- Insight-Driven Product & Service Innovation
- Social Media Audit
- Social Media Kick Start
- Competitive Strategy
- Integrated Marketing & Media Strategy
- Marketing & Business Strategy Alignment
- Metrics for Success
Tags: brands, digo, Services, social, Strategy
POSTED BY Team DIGO | December 30, 2009 6:19 am | PERMALINK
What is your role?
I’m known as the “GO” in DIGO. (I’m also known as the President of the company.)
Why are you well positioned for it?
For the past 12 years, I’ve worked with founder Mark DiMassimo to transform DIGO from a promising start-up into the well-respected brand and business-building agency that it is today. I’m relentlessly focused on driving clients’ business objectives forward. I make sure every light is green on our clients’ road to success‒that they each have the right strategy, message, medium, team, price, budget, timeline and execution.
I’m also committed to using innovative marketing approaches, whether through cutting-edge digital, social marketing, or direct or traditional media, to help DIGO’s clients flourish in every market.
(more…)
Tags: digo, Leadership, lee goldstein, new business, Strategy
POSTED BY Team DIGO | December 20, 2009 11:21 pm | PERMALINK
What is your role?
Director of Strategy and Marketing for DIGO.
Why are you well positioned for it?
I have over 20 years of experience at top advertising agencies such as DDB, TBWA and Lowe. My pitch portfolio includes enduring brand ideas such as “Hey, You Never Know” for the New York State Lottery, “Work Hard, Fly Right” for Continental Airlines, “Way to Shop” for Macy’s and “Can You Hear Me Now” for Verizon Wireless. I have developed innovative methods for understanding consumers, including the original Women’s Research Initiative that eventually became Just Ask a Woman. I have worked with my colleagues at DIGO to develop a powerful social media measurement tool and to help the agency rewrite the book on creative strategy in a social world.
What is your passion?
Cooking, rescuing dogs, jumping horses, yoga and, most of all, my high school sweetheart and husband of many years, Eddie. (more…)
Tags: digo, marketing, People, ruth ayres, Strategy
POSTED BY Team DIGO | April 24, 2009 7:30 pm | PERMALINK
What is your role?
As Director of Client Fulfillment, I lead the Brand Management team and certain accounts. I’m responsible for our client fulfillment systems and processes. Ultimately, I’m here to ensure that DIGO delivers on every promise.
Why are you well positioned for it?
I lucked out by being the youngest of four in a family of exceptional (and diverse) talent, extreme devotion and brilliant lunacy. In other words, I’m home at DIGO.
My career began at boutique direct marketer The Sloan Group in New York, where I drove business to the Bank One, Chase and Hudson United Bank accounts. Then I moved to direct agency giant Draft, where I helped build their largest business, Verizon (focusing on the national launch of FiOS, their fiber optic product). After Verizon, I joined the new Citi Cards team when DRAFTFCB won the business — launching the flagship account under the new DRAFTFCB agency model.
What else? Oh, well, my trailblazing dance moves and strict liberal arts background certainly help.
(more…)
Tags: digo, Leadership, People, planning, social
