POSTED BY Team DIGO | August 16, 2010 5:18 pm | PERMALINK
DIGO, the agency that builds brands and businesses, is now getting to build out some new space due to building its own business. The lease of new space contiguous with the current agency offices at 220 East 23rd Street has both architects and agency team-members delighted. The new space will contain more offices and project rooms, a common area. Rumors of a wet bar are all wet, however the agency ping pong table will remain. Clients and visitors will enjoy a new reception area, and Lee will finally achieve his dream of a state-of-the-art conference room. If you haven’t been to the space lately, may we suggest stopping by for a visit and a tour in the next few months.
POSTED BY Team DIGO | July 8, 2010 9:42 am | PERMALINK
MISTAKES NOT TO MAKE IN A SOCIAL WORLD.
Mediate reports CNN has fired senior editor of Middle East affairs Octavia Nasr. As Daniel Halper pointed out the other day, Nasr wrote on Twitter on July 4 that she was “sad” to hear of the death of Hezbollah’s Sayyed Mohammad Hussein Fadlallah–a man for whom she has “respect.” Fadlallah had justified suicide bombings, is believed to be responsible for the Marine barracks bombing, and had said that “Zionism has inflated the number of victims in this Holocaust beyond imagination.” To read more of this social mistake click here.
POSTED BY Team DIGO | May 4, 2010 3:19 pm | PERMALINK
We’ve been saying it for years, but now TheStreet.com is saying it too. In a social world, a service organization’s reputation — it’s brand — is it’s most valuable and precious asset. To read more of TheStreet.com article on What’s Goldman’s Reputation Really Worth? byLauren Tara LaCapra click here.
POSTED BY Team DIGO | November 20, 2009 6:48 pm | PERMALINK
There’s not really much more to say here… the mustaches have an eloquence beyond our poor power to add or detract. But I suppose I will add that it’s not everyday that you can fight prostate cancer with something you grow on your face. So, when the opportunity came along, (more…)
POSTED BY Team DIGO | November 5, 2009 4:39 pm | PERMALINK
TVGuide.com, a one-stop entertainment destination reaching 20 million unique users per month, has announced the launch of a new contest, “TVGuide.com`s Plannerati,” that will give one lucky media planner or buyer a chance to win celebrity star treatment for a day. (more…)
POSTED BY Mark DiMassimo | September 8, 2009 2:04 pm | PERMALINK
Let me say this. I like SIGG. I think their bottles are terrific and stylish. We hope our Tappening Movement is providing them more business than competition, and we believe it is. Here, Steve Wasik, the SIGG CEO apologizes for keeping a key fact from his customers. It is a rare full apology, more typical of a cornered public servant than the leader of a commercial enterprise — and it was both necessary and appropriate. I expect SIGG will recover from this crisis. There’s a lot to learn from this about building brands — especially “green” brands — in a social world.
POSTED BY Mark DiMassimo | August 10, 2009 8:00 am | PERMALINK
Mark DiMassimo has done, let’s face it, a lot of radio interviews. But there’s something different about this one. It’s a performance that is, in the humble opinion of the author of this post, in a word, good. Maybe even better (more…)
POSTED BY Team DIGO | August 8, 2009 2:20 pm | PERMALINK
With today’s technological devices it’s a tough task to try to avoid the major social networking sites even when you’re not in front of your computer, but the thin division between your online life and everything else is getting thinner still.
Some companies are capitalizing on the collective social networking (more…)