DIGO Brands BtoB Magazine
BtoB Magazine May, 17th 2010
Rollout Newsletter
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social marketing
DIGO Brands Goldman Sachs Reputation.
We’ve been saying it for years, but now TheStreet.com is saying it too. In a social world, a service organization’s reputation — it’s brand — is it’s most valuable and precious asset. To read more of TheStreet.com article on What’s Goldman’s Reputation Really Worth? by Lauren Tara LaCapra click here.
DIGO Brands Top Guerilla Ads in Brandweek
Brandweek
January 9th 2010
Even for a discount retailer, it was a tough sell. The American workforce was drowning in an unemployment rate of 10 percent (counting those who were underemployed or only working part-time, it might have been closer to 20 percent). Money was tight, and good jobs were impossible to come by. Bad time to be in the suit business. But Syms, the 51-year-old clothing chain that sells sharply discounted designer menswear, had an idea. Last July, instead of trying to ignore the rotten job market, it decided it would help its customers to conquer it. The contest would benefit both the brand and the personal fortunes of the shoppers (or, at least those lucky enough to be selected). Syms decided to give away 30 high-end suits to people who were looking for work. Each winner would also receive a session with a career coach and even the attention of a personal stylist. “Suit Camp,” as it came to be known, was an unusual promotion with an altruistic bent; guerrilla meets humanitarianism.
“There is an altruistic aspect in the sense that Syms is giving away value,” explains Mark DiMassimo, CEO, DiMassimo Goldstein, the agency behind the effort. “But what they’re really doing is bonding… Read more
Michael Jackson Resurrected
He tried to transcend race, gender, age, adulthood, nationality, financial limits, society’s rules and norms… to live the public life of an icon and the private life of a perpetual golden-boy. When you really think about it, you begin to realize it was an enormous god-like undertaking, more believable of the protagonist in a myth than of an actual human being.
In the classical sense of tragedy, the protagonist or hero possesses some quality in extreme which becomes the cause of both his greatness and his downfall. Ambition, for example. Or pride. (more…)
Michael Jackson Breaks The Internet
When a full service brand and business-building ad and design agency goes public with the bold ambition of being the one agency best adapted for “a social world,” one might legitimately expect certain things from that full-service agency. Certain services, for example. Such as some hints about what is meant by that phrase “a social world.” (more…)
Saving The World With Social Marketing — Truly Rare.
I’m privileged to serve on the board of this exceptional conservation organization, along with many truly brilliant colleagues, among them board Chairman Wendy Paulson and recent addition Dan Heath of “Ideas That Stick” fame.
Rare applies the best practices of social marketing to build local communities that achieve essential conservation goals in the world’s most remote places. (more…)
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