social
POSTED BY Team DIGO | January 28, 2010 3:53 pm | PERMALINK
Wouldn’t it feel good to feel good about what you do at the office?
We think enthusiasm is priceless. When you fake it, you lose it. But when it’s real, you have to protect it. People don’t give you their best just because you happen to own the company they work for. This principle was established long ago. People give you their best because they are absolutely enthused to be part of the team. We don’t believe in a network of the owned. We believe in a network of the enthused. We’re enthused to be working together. We’re enthused about the clients we work with. We’re enthused about the things we’re working on. We’re enthused about the ideas and images that we’re putting out there. We choose to be enthused.
We’re good at what we do. We can be incredibly convincing, deeply influential. We don’t want to convince anyone to do anything bad for themselves or the world. But more than that, we know we’re a force, so we want to be a force for good.
We’re a network of people and organizations that want to feel good, very good, about the things we’re being influential about. (more…)
Tags: digo, mark dimassimo, social
POSTED BY Team DIGO | January 21, 2010 9:46 am | PERMALINK
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
DIGO’s strategic services include:
- Brand Invention
- Brand Launch
- Brand Relaunch
- Brand Positioning
- Insight-Driven Product & Service Innovation
- Social Media Audit
- Social Media Kick Start
- Competitive Strategy
- Integrated Marketing & Media Strategy
- Marketing & Business Strategy Alignment
- Metrics for Success
Tags: brands, digo, Services, social, Strategy
POSTED BY Team DIGO | January 20, 2010 10:00 am | PERMALINK
The old style divisions between paid and unpaid media, above and below the line, and seemingly infinite silos all end here. Everything we do is “advertising.” We make businesses and brands grow, and we drive the conversation that drives people to our clients’ worlds. Advertising. We love it.
Tags: advertising, digo, Services, social
POSTED BY Team DIGO | January 18, 2010 10:06 am | PERMALINK
Throughout our 14-year history, and for ages before the word became a cliché, we’ve been noted for our ability to create “buzz,” or extended excitement, presence and word-of-mouth regarding a product or brand. This is the kind of advertising you don’t pay for: it’s based on people’s inherent need to share information because doing so makes them feel validated, inspired and unified.
Certain people naturally function as brand advocates, and our job is to inspire and guide these “influentials.” At DIGO, this responsibility doesn’t fall to one department or specialty—it’s a company-wide mission that will be the goal of everyone on your team.
DIGO’s buzz and social marketing services include:
- Social Marketing Audit
- Social Marketing Kick Start
- Social Media Planning
- Social Media Integration
- Social World Mapping
- Brand Buzz Monitoring
- Metrics & Analytics
- Content Creation
- Multiplatform Technology & Development
Tags: buzz, digo, marketing, Services, social
POSTED BY Team DIGO | January 15, 2010 9:57 am | PERMALINK
To us, direct marketing is the design discipline that is obsessed with stimulating action. Our on-site direct experience goes back decades and includes some of the most successful campaigns in recent direct marketing history.
Two forces drive the marketing successes of the future: the data/technology revolution and the need for brands to serve as the guideposts of meaning in an increasingly complex and segmented world. We stay at the forefront of these trends by serving clients who have the need and the vision to innovate and lead. Our founder is a direct marketer, and the disciplines of direct marketing infuse everything we do. We live and die by results.
We succeed when we deliver results for our clients. With this approach, we believe that every employee at DIGO is part of the direct marketing team, as is every client.
DIGO’s direct services include:
- Testing Strategies
- Direct Media
- Analytics & Reporting
- Integrated Campaigns
- Direct Creative in All Media
Tags: digo, Direct, Services, social, testing
POSTED BY Team DIGO | January 8, 2010 10:41 am | PERMALINK
DIGO helps Memorial-Sloan Kettering harness the power of an integrated campaign built to increase the power of social media to reach and support those who have just been diagnosed with cancer.
(more…)
Tags: creative, digo, facebook, Health, social
POSTED BY Team DIGO | January 5, 2010 6:57 am | PERMALINK
One part social scientist, two parts creative marketer, DiMassimo is a writer, creative director, entrepreneur, experimenter-in-chief, CEO and founder of DIGO. (more…)
Tags: digo, ideas, Leadership, mark dimassimo, People
POSTED BY Team DIGO | December 6, 2009 9:52 am | PERMALINK
Digital isn’t a department or a discipline. It’s not a wall that keeps technologists in and the rest of us out. It’s simply the reality of the communications marketplace. We plan and create within this medium with one single goal: to create meaningful interactions.
DIGO’s digital services include:
- Digital Advertising
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Display Banners
- Landing Pages
- Website Design & Development
- Mobile
- E-commerce
- Innovative Platforms
- Content Development
- Social Media
Tags: Digital, digo, Services, social
POSTED BY Team DIGO | December 4, 2009 9:59 am | PERMALINK
Every campaign at DIGO is vetted by top PR talent, professionals who have been responsible for building such brands as Progressive, IKEA, Domino’s Pizza, George Foreman Grill, Tibet, H&M, and Investools, among others. Thanks to our long-standing, integrated partnership with Ericho PR, we can offer a powerful combination for brand ideas: buzz, ink and airtime. As a result, our clients receive a disproportionate amount of meaningful exposure for their investment.
Tags: digo, eric yaverbaum, ericho, pr, Services
POSTED BY Team DIGO | December 1, 2009 9:49 am | PERMALINK
Which touch point of your brand does your customer encounter first? A name, a sound, a color? They’re all part of your brand identity. Good design is the brand made tangible: it’s bought, sold, eaten, worn, heard, held. DIGO offers all the disciplines required to launch, relaunch and strengthen brands, including naming, logo design, collateral design, 3-D and environmental design, service design, product and packaging design, and fully implementable, media-ready, corporate identity system design.
Tags: brands, design, digo, Services, social
