POSTED BY Team DIGO | January 21, 2010 9:46 am | PERMALINK
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
POSTED BY Team DIGO | January 20, 2010 10:00 am | PERMALINK
The old style divisions between paid and unpaid media, above and below the line, and seemingly infinite silos all end here. Everything we do is “advertising.” We make businesses and brands grow, and we drive the conversation that drives people to our clients’ worlds. Advertising. We love it.
POSTED BY Team DIGO | January 18, 2010 10:06 am | PERMALINK
Throughout our 14-year history, and for ages before the word became a cliché, we’ve been noted for our ability to create “buzz,” or extended excitement, presence and word-of-mouth regarding a product or brand. This is the kind of advertising you don’t pay for: it’s based on people’s inherent need to share information because doing so makes them feel validated, inspired and unified.
Certain people naturally function as brand advocates, and our job is to inspire and guide these “influentials.” At DIGO, this responsibility doesn’t fall to one department or specialty—it’s a company-wide mission that will be the goal of everyone on your team.
DIGO’s buzz and social marketing services include:
POSTED BY Team DIGO | January 15, 2010 9:57 am | PERMALINK
To us, direct marketing is the design discipline that is obsessed with stimulating action. Our on-site direct experience goes back decades and includes some of the most successful campaigns in recent direct marketing history.
Two forces drive the marketing successes of the future: the data/technology revolution and the need for brands to serve as the guideposts of meaning in an increasingly complex and segmented world. We stay at the forefront of these trends by serving clients who have the need and the vision to innovate and lead. Our founder is a direct marketer, and the disciplines of direct marketing infuse everything we do. We live and die by results.
We succeed when we deliver results for our clients. With this approach, we believe that every employee at DIGO is part of the direct marketing team, as is every client.
POSTED BY Team DIGO | December 6, 2009 9:52 am | PERMALINK
Digital isn’t a department or a discipline. It’s not a wall that keeps technologists in and the rest of us out. It’s simply the reality of the communications marketplace. We plan and create within this medium with one single goal: to create meaningful interactions.
POSTED BY Team DIGO | December 4, 2009 9:59 am | PERMALINK
Every campaign at DIGO is vetted by top PR talent, professionals who have been responsible for building such brands as Progressive, IKEA, Domino’s Pizza, George Foreman Grill, Tibet, H&M, and Investools, among others. Thanks to our long-standing, integrated partnership with Ericho PR, we can offer a powerful combination for brand ideas: buzz, ink and airtime. As a result, our clients receive a disproportionate amount of meaningful exposure for their investment.
POSTED BY Team DIGO | December 1, 2009 9:49 am | PERMALINK
Which touch point of your brand does your customer encounter first? A name, a sound, a color? They’re all part of your brand identity. Good design is the brand made tangible: it’s bought, sold, eaten, worn, heard, held. DIGO offers all the disciplines required to launch, relaunch and strengthen brands, including naming, logo design, collateral design, 3-D and environmental design, service design, product and packaging design, and fully implementable, media-ready, corporate identity system design.
POSTED BY Team DIGO | November 6, 2009 9:59 am | PERMALINK
“Data meets innovation.” That is the mantra of our media operation, a place where left-brain analysis and right-brain creativity come together. In today’s world, where media proliferates, DIGO provides actionable online and offline media plans based on true insights, unsurpassed accountability and proven success in demonstrating return on marketing investment.
POSTED BY Team DIGO | July 25, 2008 5:31 pm | PERMALINK
Bulldog Reporter’s Daily ‘Dog
New York-based DIGO Advertising (www.digobrands.com) is introducing Ericho Inside, offering their clients the complete package — marketing, strategy, creativity and full integrated full service PR programs. CEO Mark DiMassimo and President Lee Goldstein are committed to providing the advantages of a full-service agency that fits the needs and budget of clients, who spend between four and fifteen million dollars per year on marketing.
DiMassimo and long-time business partner Eric Yaverbaum, the Founder and President of Ericho Communications (www.erichopr.com), have collaborated on many successful campaigns over the last 12 years, including their latest joint venture, Tappening, a campaign dedicated to promoting the health, environmental and financial benefits of drinking tap water has made both two of the most talked-about industry leaders in the news today.
