research
POSTED BY Team DIGO | May 15, 2009 12:52 pm | PERMALINK
UTalkMarketing.com
The majority of America’s leading companies have had their marketing budgets frozen, according to a new survey carried out by New York–based brand- building agency, DiMassimo Goldstein (DIGO).
The firm surveyed the Chief Financial Officers (CFOs) at 142 companies listed in the Fortune 1000. Although DIGO admits their methodology was ‘unscientific’ it still provides a valuable insight in to the current state of the marketing industry. (more…)
Tags: digo, marketing, pr, Press, research
POSTED BY Team DIGO | May 4, 2009 5:55 pm | PERMALINK
PRNews
Fortune Favors the Bold: A recent survey of CFOs at Fortune 1000 companies, conducted by DiMassimo Goldstein (DIGO), offers insight into topics ranging from marketing budgets and expenditures to social media use.
Among the findings:
• 44% of those surveyed said their CMO has a smaller marketing budget…
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Tags: digo, marketing, pr, Press, research
POSTED BY Team DIGO | May 4, 2009 5:29 pm | PERMALINK
Stanton & Everybody
By Jon Njos
I’m paraphrasing, but that is essentially the prevailing thoughts that have come out in a recent survey of CFO’s by DiMassimo Goldstein, a New York based Brand Strategy agency.
One hundred forty-two CFO’s responded to a survey conducted in April with 60% of them saying they would not be increasing advertising and marketing budgets next year. They are also not very confident in the jobs that their marketing partners are doing for them, with a third of CFO’s expressing dismay with the fees they pay for those services.
(more…)
Tags: digo, marketing, pr, Press, research
POSTED BY Team DIGO | April 29, 2009 6:44 pm | PERMALINK
Adweek
By Mark Dolliver
NEW YORK Beware of chief financial officers at Fortune 1000 companies. They tend not to be big fans of spending money on advertising and marketing. That’s one lesson to be drawn, anyway, from a survey conducted by DiMassimo Goldstein among CFOs at such companies.
Not surprisingly, few of the 142 CFOs responding to the survey (conducted earlier this month) said their company’s chief marketing officer has a bigger budget to work with this year. Forty-four percent said the CMO’s budget is smaller and 38 percent said “we’re keeping a close eye on it,” while just 12 percent said the budget is larger. (The rest gave some other response.) What’s more striking is that 60 percent of (more…)
Tags: digo, marketing, Press, research, social
POSTED BY Team DIGO | April 28, 2009 5:31 pm | PERMALINK
Bulldog Reporters Daily ‘Dog
DiMassimo Goldstein (DIGO; www.digobrands.com), a New York-based brand-building agency known as “the agency for a social world,” has released an unscientific survey of 142 Fortune 1000 CFOs that reveals the marketing industry needs to bring more to the social-media table. Among these CFOs who confidentially participated in the survey direct and manage some of the largest budgets in corporate America, it’s no surprise that 60% of them reported that their marketing budgets will not increase this year. It’s also no surprise that CMOs at their firms do, in fact, have smaller budgets to work with, as 44% reported. But even though 22% admitted that their companies were not doing as well as they were three years ago, 27% said they felt their companies were “heading in the right direction.”
(more…)
Tags: digo, marketing, pr, Press, research
POSTED BY Team DIGO | March 1, 2004 9:55 pm | PERMALINK
Brandweek
By BrandWeek Staff
Beer, videogames, fashion most affected by climate change.
As the federal Communications Commission ponders the notion of assessing fines for violent or obscene advertising as part of its probe of decency standards related to programming, concerns are growing among executives and their agency partners in beer, liquor, fashion and other categories that often rely on envelope pushing ads.
While the FCC has no jurisdiction over advertising, an eventual scenario could see broadcasters refraining from running ads that they think could raise the FCC’s ire.
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Tags: digo, mark dimassimo, research, social
POSTED BY Team DIGO | May 22, 2002 10:56 pm | PERMALINK
Reuters
By Brian Kelleher
NEW YORK, May 22 (Reuters) - Merrill Lynch & Co. Inc’s MER.N spin doctors, in a series of newspaper advertisements on Wednesday, touted the firm’s “groundbreaking” changes to make its stock research more independent.
What the Wall Street firm neglected to mention is the new initiatives are far from voluntary.
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Tags: digo, mark dimassimo, research, social, Wealth
POSTED BY Team DIGO | May 20, 2002 2:08 pm | PERMALINK
AdWeek
As the bloom of youth fades from a woman’s cheeks, does she come to resent the young lovelies who adorn ads for beauty products? Not enough so that advertisers should use plain faces instead. A survey by DiMassimo Brand Advertising found 67 percent of women over 40 saying they’d be less likely to buy a beauty product if it featured plain-looking people in its advertising. Having grown up amid politically correct hostility to the “beauty myth,” just 21 percent of the survey’s younger women confessed they’d be put off by plain-faced ads.
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Tags: beauty, digo, pr, research, social
POSTED BY Team DIGO | April 1, 2002 1:42 pm | PERMALINK
The Wall Street Journal
By Rafer Guzman and Jane Costello
How you count calories may affect how you count frequent-flier miles.
That’s the finding of a survey by DiMassimo Brand Advertising, a Manhattan ad agency that specializes in travel companies. The agency surveyed more than 1,250 Americans and found that those with certain diets tend to fly certain airlines.
Mark DiMassimo, the agency’s president, says participants were first asked which menu they preferred: a high-calorie menu (with a dinner of steak and pasta) or a low-calorie menu (with grilled swordfish). Thus divided, participants responded to several questions about their travel habits.
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Tags: digo, research, social, travel, Work
POSTED BY Team DIGO | November 26, 2001 9:49 pm | PERMALINK
Adweek
By Mark DiMassimo
Sometime back in the ’80s, when things were simpler and the only major worries were the Ruskies, the Deficit and the Bomb, travel advertising was different.
Back then, Martin Puris came up with what has to be the most brilliant destination tagline ever, for Ammirati & Puris client Club Med: “The antidote to civilization.” Unfortunately, this deathless thought suffered the same fate as most of advertising’s rare gems–an oblivious client.
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Tags: digo, mark dimassimo, research, social
The majority of America’s leading companies have had their marketing budgets frozen, according to a new survey carried out by New York–based brand- building agency, DiMassimo Goldstein (DIGO).