DIGO Brands a Winner
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Press
Designers cash in on ’swine flu fashion’
ABS-CBN News
MANILA - Two designers have decided to put a “friendly face” on the A(H1N1) pandemic by designing and selling creative flu masks online.
Designer Irina Blok, who has worked as a creative director for online bigwigs like Google and Yahoo!, sells handmade white cotton “swine flu fashion masks” in eye-catching silkscreened prints like a pair of juicy red lips and a bushy black mustache.
CFOs don’t value marketing, says report
UTalkMarketing.com
The majority of America’s leading companies have had their marketing budgets frozen, according to a new survey carried out by New York–based brand- building agency, DiMassimo Goldstein (DIGO).
The firm surveyed the Chief Financial Officers (CFOs) at 142 companies listed in the Fortune 1000. Although DIGO admits their methodology was ‘unscientific’ it still provides a valuable insight in to the current state of the marketing industry. (more…)
Why David Beats Goliath
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The author of The Tipping Point, Blink and Outliers on why David beats Goliath about a third of the time. Let’s improve that percentage! Click here to read the article.
CFOs Gauge the State of Their Orgs; Consumers Rely on Tech; Twitterers Want Info; Nonprofits Logging Online
PRNews
Fortune Favors the Bold: A recent survey of CFOs at Fortune 1000 companies, conducted by DiMassimo Goldstein (DIGO), offers insight into topics ranging from marketing budgets and expenditures to social media use.
Among the findings:
• 44% of those surveyed said their CMO has a smaller marketing budget…
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CFOs Calling Ad Spending a Necessary Evil
Stanton & Everybody
By Jon Njos
I’m paraphrasing, but that is essentially the prevailing thoughts that have come out in a recent survey of CFO’s by DiMassimo Goldstein, a New York based Brand Strategy agency.
One hundred forty-two CFO’s responded to a survey conducted in April with 60% of them saying they would not be increasing advertising and marketing budgets next year. They are also not very confident in the jobs that their marketing partners are doing for them, with a third of CFO’s expressing dismay with the fees they pay for those services.
(more…)
Designer Flu Masks All the Rage
BerezObama.com
NEW YORK (Reuters) - If a flu pandemic is coming, but you have to get out and about, there is now a creative way to express fear.
That seems to be the approach at DIGO, the New York ad agency behind a line of humorous designer masks that will allow people to stand out from the crowd as they attempt to fend off the swine flu virus.
“When we saw swine flu panic taking hold, we felt that re-envisioning the face mask, this icon of fear, into a canvas for more creative, playful sentiments was a way to say we have nothing to fear but fear itself,” said Mark DiMassimo, DIGO’s CEO and chief creative officer.
CFOs Aren’t Big Fans of Marketing: Just 22 percent said the CMO should have more money to work with
Adweek
By Mark Dolliver
NEW YORK Beware of chief financial officers at Fortune 1000 companies. They tend not to be big fans of spending money on advertising and marketing. That’s one lesson to be drawn, anyway, from a survey conducted by DiMassimo Goldstein among CFOs at such companies.
Not surprisingly, few of the 142 CFOs responding to the survey (conducted earlier this month) said their company’s chief marketing officer has a bigger budget to work with this year. Forty-four percent said the CMO’s budget is smaller and 38 percent said “we’re keeping a close eye on it,” while just 12 percent said the budget is larger. (The rest gave some other response.) What’s more striking is that 60 percent of (more…)
Comments (0) »New PR Survey Shows Finance Execs have Confidence in Geithner — But Far Less Trust in Marketing Agencies
Bulldog Reporters Daily ‘Dog
DiMassimo Goldstein (DIGO; www.digobrands.com), a New York-based brand-building agency known as “the agency for a social world,” has released an unscientific survey of 142 Fortune 1000 CFOs that reveals the marketing industry needs to bring more to the social-media table. Among these CFOs who confidentially participated in the survey direct and manage some of the largest budgets in corporate America, it’s no surprise that 60% of them reported that their marketing budgets will not increase this year. It’s also no surprise that CMOs at their firms do, in fact, have smaller budgets to work with, as 44% reported. But even though 22% admitted that their companies were not doing as well as they were three years ago, 27% said they felt their companies were “heading in the right direction.”
Comments (0) »Eric Yaverbaum, CEO, Ericho PR
Eric Yaverbaum co-founded Jericho Communications in 1985, the 11th ranked PR firm in the country to work for and served as its president for 21 years before their highly touted and successful merger in 2005. Yaverbaum now runs New York City agency hot shop Ericho Communications (www.erichopr.com). He brings 27 years of experience to the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology and professional services markets and building brands such as Sony, Progressive Insurance,TCBY, Mrs. Fields, Subway Sandwiches, IKEA Home Furnishings, Domino’s Pizza, H&M and American Express, among many others.