“Data meets innovation.” That is the mantra of our media operation, a place where left-brain analysis and right-brain creativity come together. In today’s world, where media proliferates, DIGO provides actionable online and offline media plans based on true insights, unsurpassed accountability and proven success in demonstrating return on marketing investment.
Need more evidence it’s a social world? Here’s a pile of good stuff from the Economist.
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‘Suit Camp’ Promo Scores for Syms
It’s part of Syms’ attempt to draw a younger crowd into its 29 stores in 13 states
Aug 17, 2009
- Andrew McMains
NEW YORK In just three weeks, more than 5,000 have registered to be eligible for one of 30 free suits that Syms will give away to job seekers in 30 days.
The offer is geared toward unemployed men and women, particularly those between 18 and 38. In addition to a suit, each winner will get a makeover and a session with an interview coach. It’s all part of Syms’ attempt to draw a younger crowd into its 29 stores in 13 states.
The effort is decidedly nontraditional for a retailer known for TV spots and radio ads bearing its longtime tagline, “An educated consumer is our best customer.”
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View Fashion Billboard AD’s (DIGO) in a larger map
DIGO intern Calae Steede came up with the cool idea to use Google Maps to survey fashion billboards and other outdoor ads around Manhattan. Click on a the pin on the map above to see an ad and learn more about it or view in a larger map.
Our aim was to give the bottled water myth some good old marketplace competition, albeit in a newfangled way. Like the many other things in life that are fundamentally good things in moderation, but can grow disastrous with overuse, bottled water marketing desperately needed an effective answer. We’re proud that two years in, the Tappening movement is so much bigger than us — it is truly a social phenomenon — and that we have played a part in what is now a trend of declining bottled water sales. Who says? Here’s the latest:
http://blogs.wsj.com/economics/2009/08/12/bottled-water-rip/
This is reported to be Morgan Stanley’s most popular and influential analyst report in years. Written by a 15-year old in their London office. (Wow!) The agency for a social world recommends this article for your meditation and edification today. You might try counting all the ways Morgan Stanley was smart. Start with the choice of the 15-year old analyst to write about how teenagers use media (thus the future of media). How can this thinking drive more people to your world?… For more click on the link below
A crew from TV Tokyo was in the office recently to interview Mark DiMassimo about DIGO’s designer swine-flu masks.
While this is hilarious and brilliant, we can’t help but think that the Audi ad was kind of asking for it.
By advertising against their competitors instead of for their own brand, they seemingly set themselves up for something like this.
Via BMWblog
What is your role?
My role at DIGO is Media Director.
Why are you well positioned for it?
I have been in the media business for about 20 years. I’ve held many different positions across all mediums and have an extensive background in print, broadcast, planning, buying, etc. My team and I pride ourselves on retaining clients for many years, which is somewhat unheard of in our business. We’ve been able to do this because we work hard at developing true partnerships. We are always looking for innovative, strategically sound opportunities for our clients. We negotiate hard but fairly with our media vendors and make sure that they know our minds are always open to new ideas, so that they come to us first with opportunities. We do what it takes to meet or exceed our clients’ goals in all instances.
Medill Reports
By Josannah Rose Birman
Mark DiMassimo paced the stage and waved his hands excitedly at the American Business Media conference on Tuesday as he explained the current state of business-to-business marketing.
DiMassimo is CEO and chief brand officer of DiMassimo Goldstein, an agency founded as DiMassimo Brand Advertising 12 years ago in Manhattan.
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