marketing
POSTED BY Team DIGO | January 18, 2010 10:06 am | PERMALINK
Throughout our 14-year history, and for ages before the word became a cliché, we’ve been noted for our ability to create “buzz,” or extended excitement, presence and word-of-mouth regarding a product or brand. This is the kind of advertising you don’t pay for: it’s based on people’s inherent need to share information because doing so makes them feel validated, inspired and unified.
Certain people naturally function as brand advocates, and our job is to inspire and guide these “influentials.” At DIGO, this responsibility doesn’t fall to one department or specialty—it’s a company-wide mission that will be the goal of everyone on your team.
DIGO’s buzz and social marketing services include:
- Social Marketing Audit
- Social Marketing Kick Start
- Social Media Planning
- Social Media Integration
- Social World Mapping
- Brand Buzz Monitoring
- Metrics & Analytics
- Content Creation
- Multiplatform Technology & Development
Tags: buzz, digo, marketing, Services, social
POSTED BY Team DIGO | December 20, 2009 11:21 pm | PERMALINK
What is your role?
Director of Strategy and Marketing for DIGO.
Why are you well positioned for it?
I have over 20 years of experience at top advertising agencies such as DDB, TBWA and Lowe. My pitch portfolio includes enduring brand ideas such as “Hey, You Never Know” for the New York State Lottery, “Work Hard, Fly Right” for Continental Airlines, “Way to Shop” for Macy’s and “Can You Hear Me Now” for Verizon Wireless. I have developed innovative methods for understanding consumers, including the original Women’s Research Initiative that eventually became Just Ask a Woman. I have worked with my colleagues at DIGO to develop a powerful social media measurement tool and to help the agency rewrite the book on creative strategy in a social world.
What is your passion?
Cooking, rescuing dogs, jumping horses, yoga and, most of all, my high school sweetheart and husband of many years, Eddie. (more…)
Tags: digo, marketing, People, ruth ayres, Strategy
POSTED BY Team DIGO | August 9, 2009 6:21 am | PERMALINK
The iconic 20-year-old DKNY mural is being replaced (more…)
Tags: advertising, marketing, mural, social
POSTED BY Team DIGO | August 7, 2009 4:19 pm | PERMALINK
When DIGO brought in an army of skilled summer interns, our goal was to learn from each other by stepping outside of the box. Why? It gets claustrophobic in there, and stunts the ability to maneuver in a social world.
How? By including a ‘Social Media Lab’ as part of their internship, as well as a specialized rotation that allows them to work directly with a top manager within each hub of the agency.
(more…)
Tags: digo, interns, marketing, social, social media lab
POSTED BY Team DIGO | July 2, 2009 2:26 pm | PERMALINK
He tried to transcend race, gender, age, adulthood, nationality, financial limits, society’s rules and norms… to live the public life of an icon and the private life of a perpetual golden-boy. When you really think about it, you begin to realize it was an enormous god-like undertaking, more believable of the protagonist in a myth than of an actual human being.
In the classical sense of tragedy, the protagonist or hero possesses some quality in extreme which becomes the cause of both his greatness and his downfall. Ambition, for example. Or pride. (more…)
Tags: advertising, agency, digo, full service ad agency, marketing
POSTED BY Mark DiMassimo | July 2, 2009 1:30 pm | PERMALINK
When a full service brand and business-building ad and design agency goes public with the bold ambition of being the one agency best adapted for “a social world,” one might legitimately expect certain things from that full-service agency. Certain services, for example. Such as some hints about what is meant by that phrase “a social world.” (more…)
Tags: advertising, agency, digo, full service ad agency, marketing
POSTED BY Team DIGO | June 28, 2009 2:18 pm | PERMALINK
DowJones asks an important question in a compelling way. Kudos, DJ!
Tags: anti-social, digo, dow jones, marketing, social
POSTED BY Mark DiMassimo | June 2, 2009 10:36 am | PERMALINK
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When a peacock spreads his tail feathers, he’s advertising.
We’re comfortable calling it that because instinctively we know that it is.
We don’t call it design simply because the display happens to be on site. We’re not troubled that the media is unpaid. We don’t relegate it to the direct silo in our minds because he intends to elicit a response from his target audience of female peacocks.
This peacock is advertising. Simple as that.
(more…)
Tags: advertising, digo, examples, marketing, peacocks
POSTED BY Team DIGO | May 15, 2009 12:52 pm | PERMALINK
UTalkMarketing.com
The majority of America’s leading companies have had their marketing budgets frozen, according to a new survey carried out by New York–based brand- building agency, DiMassimo Goldstein (DIGO).
The firm surveyed the Chief Financial Officers (CFOs) at 142 companies listed in the Fortune 1000. Although DIGO admits their methodology was ‘unscientific’ it still provides a valuable insight in to the current state of the marketing industry. (more…)
Tags: digo, marketing, pr, Press, research
POSTED BY Mark DiMassimo | May 15, 2009 11:52 am | PERMALINK
Image from newyorker.com
The author of The Tipping Point, Blink and Outliers on why David beats Goliath about a third of the time. Let’s improve that percentage! Click here to read the article.
Tags: digo, marketing, Press, social, thinking
