Mark DiMassimo, CEO & Chief Creative Officer
One part social scientist, two parts creative marketer, DiMassimo is a writer, creative director, entrepreneur, experimenter-in-chief, CEO and founder of DIGO. (more…)
Leadership
Lee Goldstein, President
What is your role?
I’m known as the “GO” in DIGO. (I’m also known as the President of the company.)
Why are you well positioned for it?
For the past 12 years, I’ve worked with founder Mark DiMassimo to transform DIGO from a promising start-up into the well-respected brand and business-building agency that it is today. I’m relentlessly focused on driving clients’ business objectives forward. I make sure every light is green on our clients’ road to success‒that they each have the right strategy, message, medium, team, price, budget, timeline and execution.
I’m also committed to using innovative marketing approaches, whether through cutting-edge digital, social marketing, or direct or traditional media, to help DIGO’s clients flourish in every market.
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Eric Schutte, Creative Director
What is your role?
Creative director. To make the work, before it leaves our doors, as great as it can possibly be.
Why are you positioned for it?
Over the years I’ve worked with some of the largest and smallest successful brands in the world, including Fedex/Kinko’s, Cingular, DirectTV, GE, VISA, Hyatt, Lennox Hill Hospital, E-Trade, Office Depot, Car Max, About.com, Thestreet.com, Cannon, People Magazine, The Sporting News, e-Campus, Eight O’Clock Coffee, The Pro-Choice Public Education Project, Primedia, Daffy’s, Tire Kingdom, The American Civil Liberties Union, Hillary Clinton for Senate, For Eyes, Rheingold, Pepsi, Pizza Hut, Snickers, and Volvo. Plus, I’ve had the honor of learning under and working with some of the brightest minds in the industry.
What is your passion?
To create both effective and memorable advertising.
More so, to develop breakthrough and original ideas. Ideas that stop you, move you and give you that “feeling.”
Marilyn Marsh, Brand Director
What is your role?
Brand Director for DIGO.
Why are you well positioned for it?
My career started at big agencies, where I worked on breakfast cereal, laundry detergent, giant corporate image accounts. I saw the light and found my way to health care and financial services, B2C and B2B. I say with pride that I am now in my ninth year of working with client Memorial Sloan-Kettering, both here at DIGO and at their previous agency.
I am passionate about my clients and working collaboratively with them to achieve great things. It’s always been important to me to develop an in-depth understanding of my clients’ businesses, and the dynamics at work in their industries and their organizations. That’s the only way we can become true partners in the long term. I’m delighted to add that my colleagues at DIGO share this attitude.
I’ve been a client. I’ve worked at agencies, big, small and in between. The perspective one gains from seeing issues from every angle is invaluable.
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Steve Dolan, Director of Client Fulfillment
What is your role?
As Director of Client Fulfillment, I lead the Brand Management team and certain accounts. I’m responsible for our client fulfillment systems and processes. Ultimately, I’m here to ensure that DIGO delivers on every promise.
Why are you well positioned for it?
I lucked out by being the youngest of four in a family of exceptional (and diverse) talent, extreme devotion and brilliant lunacy. In other words, I’m home at DIGO.
My career began at boutique direct marketer The Sloan Group in New York, where I drove business to the Bank One, Chase and Hudson United Bank accounts. Then I moved to direct agency giant Draft, where I helped build their largest business, Verizon (focusing on the national launch of FiOS, their fiber optic product). After Verizon, I joined the new Citi Cards team when DRAFTFCB won the business — launching the flagship account under the new DRAFTFCB agency model.
What else? Oh, well, my trailblazing dance moves and strict liberal arts background certainly help.