POSTED BY Team DIGO | August 17, 2009 11:43 am | PERMALINK
‘Suit Camp’ Promo Scores for Syms
It’s part of Syms’ attempt to draw a younger crowd into its 29 stores in 13 states
Aug 17, 2009
- Andrew McMains
NEW YORK In just three weeks, more than 5,000 have registered to be eligible for one of 30 free suits that Syms will give away to job seekers in 30 days.
The offer is geared toward unemployed men and women, particularly those between 18 and 38. In addition to a suit, each winner will get a makeover and a session with an interview coach. It’s all part of Syms’ attempt to draw a younger crowd into its 29 stores in 13 states.
The effort is decidedly nontraditional for a retailer known for TV spots and radio ads bearing its longtime tagline, “An educated consumer is our best customer.” (more…)
POSTED BY Team DIGO | August 14, 2009 3:45 pm | PERMALINK
We just got tipped to an amateur cell-phone video clip showing wild-postings for DIGO’s recent Tappening campaign called “Start A Lie“. The posters in the video were spotted in New York City.
DIGO intern Calae Steede came up with the cool idea to use Google Maps to survey fashion billboards and other outdoor ads around Manhattan. Click on a the pin on the map above to see an ad and learn more about it or view in a larger map.
POSTED BY Team DIGO | July 1, 2009 10:39 am | PERMALINK
UNIQLO Co. Ltd, the Japanese clothing designer, manufacturer and retailer, has developed a playful and entertaining suite of website properties to build brand awareness as the company continues its global expansion, especially in the U.S. and Europe.
POSTED BY Team DIGO | February 11, 2002 3:10 pm | PERMALINK
Advertising Age
[Washington] The Partnership for a Drug Free America launched public service ads warning teens of the dangers of the drug ecstasy, whose growing use is being compared to the use of cocaine in earlier generations. Four spots were directed by Adam Reed, 25, for Elsewhere Films. The spots feature stories of the devastation caused by the drugs. Two others came from Publicis Groupe’s Publicis Toronto; a final spot was created by Working Pictures. DiMassimo Brand Advertising handled print, and Rand Interactive handled interactive.
‘Suit Camp’ Promo Scores for Syms