ericho
POSTED BY Team DIGO | March 10, 2010 4:24 pm | PERMALINK
Daily Dog - March 10, 2010
PR Vs. Advertising? Longtime Integrated Marketing Partners Say PR Deserves More Respect and Budget — Here’s How to Get It
Whether expressing an opinion on some Fox or CNN show or offering an insightful critique of Super Bowl ads, Mark DiMassimo and Eric Yaverbaum are nationally known figures—and not just in marcom circles. What sets these two apart is how they spark off each other. Longtime collaborators (12 years), they’ve worked on various projects, including Tappening a campaign dedicated to promoting the health, environmental and financial benefits of drinking tap water.
Their current effort, Read to Vote calls on members of Congress to pledge never to vote for a bill they have not read. What’s more interesting that the collaborations themselves, however, is their approach to the process. DiMassimo—an ad man—insists that PR, not advertising, should be on top in the marketing mix. An authentic collaboration yields success for everyone involved, including the client, he believes. He describes their approach this way: “We don’t launch stories. We launch into stories that already exist. What was it that Lao-Tzu said? ‘To be a leader, find a parade and get in front of it.’ There has to be a parade. That’s a PR principle Eric brings to the table.” To read more click here
Tags: digobrands, eric yaverbaum, ericho, mark dimassimo, read to vote
POSTED BY Team DIGO | December 4, 2009 9:59 am | PERMALINK
Every campaign at DIGO is vetted by top PR talent, professionals who have been responsible for building such brands as Progressive, IKEA, Domino’s Pizza, George Foreman Grill, Tibet, H&M, and Investools, among others. Thanks to our long-standing, integrated partnership with Ericho PR, we can offer a powerful combination for brand ideas: buzz, ink and airtime. As a result, our clients receive a disproportionate amount of meaningful exposure for their investment.
Tags: digo, eric yaverbaum, ericho, pr, Services
POSTED BY Team DIGO | July 28, 2009 2:17 pm | PERMALINK
DIGO, along with brilliant PR arm, Ericho Inside, is building a social presence for SYMS in the digital and analog world. (more…)
Tags: analog world, Digital, digital world, digo, ericho
POSTED BY Team DIGO | July 25, 2008 5:31 pm | PERMALINK
Bulldog Reporter’s Daily ‘Dog
New York-based DIGO Advertising (www.digobrands.com) is introducing Ericho Inside, offering their clients the complete package — marketing, strategy, creativity and full integrated full service PR programs. CEO Mark DiMassimo and President Lee Goldstein are committed to providing the advantages of a full-service agency that fits the needs and budget of clients, who spend between four and fifteen million dollars per year on marketing.
DiMassimo and long-time business partner Eric Yaverbaum, the Founder and President of Ericho Communications (www.erichopr.com), have collaborated on many successful campaigns over the last 12 years, including their latest joint venture, Tappening, a campaign dedicated to promoting the health, environmental and financial benefits of drinking tap water has made both two of the most talked-about industry leaders in the news today.
(more…)
Tags: digo, ericho, pr, Services, social
POSTED BY Team DIGO | July 25, 2008 4:48 pm | PERMALINK
PRWeek
By Kimberly Maul
NEW YORK: PR agency Ericho Communications joined with DiMassimo Goldstein (DIGO) Advertising to introduce Ericho Inside, a full-service PR program, effective August 1. DIGO clients can access a range of PR services, including strategic PR counsel, crisis communications, media training press materials, and media plans, through Ericho Inside. Ericho’s founder and president, Eric Yaverbaum, and DIGO CEO, Mark DiMassimo, have worked together on several campaigns, including creating a brand for tap water: Tappening.
Link: http://inbrief.prweekblogs.com/2008/08/01/ericho-inside-offers-pr-services-for-ad-agency-clients/
Tags: digo, ericho, pr, Press, social
POSTED BY Team DIGO | March 3, 2008 4:58 pm | PERMALINK
Adweek
By Wendy Melillo
Americans spend nearly $12 billion a year on bottled water because they think it is a cleaner, more convenient product than tap water. Many young people and high-income consumers also think there is a certain cachet associated with buying bottled water. But several top-selling brands, including Dasani and Aquafina, originate from local municipal water supplies, not pristine alpine springs, and the plastic bottles are damaging to the environment. That’s why the adman and public relations expert behind the “Tappening” campaign want to turn the tide in favor of the faucet. Their mission: Make tap water cool again.
They are not the only ones out there who believe their efforts will add up to results.
(more…)
Tags: digo, ericho, green, pr, social
