eric yaverbaum
POSTED BY Team DIGO | September 1, 2010 3:33 pm | PERMALINK
August 30, 2010 CNET.com
Click, send, call, text, Like, tweet, undo, reset, delete… it just doesn’t end. Which is why a couple of marketing guys are dubbing September 18 “No Device Day” for consumers who might be too involved with their gadgets.
Though the idea of dedicating an entire day to shutting devices off may seem silly (or virtually impossible) to some, Mark DiMassimo, CEO of ad firm Digo, and Eric Yaverbaum say they believe Americans need to be reminded to turn off their electronics from time to time. Thus, their “lifestyle intervention.”
They didn’t randomly choose September 18 for the latest installment of the larger Offlining ad campaign, though. It’s also Yom Kippur, considered by many Jews to be the holiest day of the year. On this day, also known as the Day of Atonement, observant Jews disengage from things like playing on their BlackBerrys, as well as other daily activities like writing, playing instruments, and even eating. To read more click here.
Tags: digobrands, eric yaverbaum, mark dimassimo, offlining
POSTED BY Team DIGO | August 22, 2010 9:32 am | PERMALINK
LoHud.com August, 22nd 2010
In the spring, Mark DiMassimo, CEO and chief creative officer of DIGO, and Eric Yaverbaum, president of Ericho Communications residents of Rye and Larchmont respectively — founded Offlining Inc., a campaign that calls on dads to forego their wireless devices to create blocks of family-only time between Father’s Day and Thanksgiving. The following are excerpts of an e-mail exchange between reporter Patrick Gallagher and the marketing duo.
Q: What inspired you to launch Offlining Inc.?
A: We were experiencing some degree of failure to put our online lives in their place. We have kids, we have people who want our attention. Technology provides some amazing tools for connecting, managing and playing, but at some point we just started to ask ourselves — are we holding the strings or are we the puppets?
(more…)
Tags: digo, eric yaverbaum, mark dimassimo, offlining inc
POSTED BY Team DIGO | July 27, 2010 10:05 am | PERMALINK
B2C Marketing Insider July 27th, 2010
Has Technology Become a Drug? Providing Balance with Offlining, Inc.
A new initiative has been launched–Offlining, Inc.– that urges (initially) parents to turn off their mobile devices and computers, and focus more quality attention on the people that matter most in their lives. The ‘Offlining’ founders are Eric Yaverbaum and Mark DiMassimo, the innovative marketing entrepreneurs behind the environmental movement Tappening and the political and educational Read To Vote campaign. In our technology-obsessed modern world, Offlining offers an opportunity to foster more balance between technology and our humanity, by encouraging us to incorporate traditional communication modes into our everyday lives.
Says DiMassimo, “Eric and I have spent most of the past two decades convincing people to click, log on, trade stocks in their underwear, go shopping online, and spend more time with their digital friends. We’re still doing that. But now we’re also selling the Off Button! We don’t believe we’re starting a trend. To read more click here
Tags: digo, eric yaverbaum, mark dimassimo, offlining inc
POSTED BY Team DIGO | July 6, 2010 3:13 pm | PERMALINK
Mark DiMassimo, CEO and Chief Creative Officer of DIGO and Eric Yaverbaum, CEO of Ericho Communications, talk about their new movement, Offlining on ABC TV.
NEW YORK (WABC) — A new campaign to spend more face to face time is called “Offlining”. Eric Yaverbaum is a PR head, and Mark DiMassimo is a marketing executive. They frequently work together, but these days, they are the client. “We got together and said what’s bugging us about the world, and we said the off button. No one is selling the off button,” Yaverbaum said. In other words, everyone is yapping, texting and typing away. So, Eric and Mark are spending their own money to get people to turn off those devices, they call it Offlining. “We would like to accelerate a conversation of building offline time into life, that’s basically it,” said DiMassimo. To read more click here.
Tags: digobrands, eric yaverbaum, mark dimassimo, offlining, offlining inc
POSTED BY Team DIGO | June 29, 2010 10:06 am | PERMALINK
We love an articulate and informed fan… check this out from Growing a Green Family
Tappening has got to be the best flipping anti-bottled water campaign ever created. Tappening was covered at the New York Times last year but I just learned about them today at elephant.
Tappening targets bottled water companies with a simple tactic – they lie about them. One of their posters claims “Bottled Water: 98% Melted Ice Caps. 2% Polar Bear Tears” and another reads, “Bottled Water is the Primary Cause of Restless Leg Syndrome.” My favorite poster is the puppy poster though. I think it should be on an organic shirt that I could wear all the time!
Now, in case your morals are in a bunch over Tappening keep in mind that they based their idea to lie directly on the fact that water bottle companies lie continually. To read more click here.
Tags: digobrands, eric yaverbaum, mark dimassimo, tappening
POSTED BY Team DIGO | June 14, 2010 11:00 am | PERMALINK
Dynamic Marketing Duo Mark DiMassimo and Eric Yaverbaum, founders of the Tappening and Read to Vote movements, are launching Offlining (OffliningInc.com) on Father’s Day.
June 14th 2010 Bulldog Reporter’s Daily Dog.
On the Campaign Trail: New “Guilt-Tripping” Father’s Day Ad Campaign Launches, Asking Dads to Turn Off PDAs and Spend Time with Families — Sans Technology As Father’s Day approaches — and as most dads get busier and busier in a 24/7 business world — New York City-based marketing entrepreneurs Mark DiMassimo and Eric Yaverbaum — the duo behind the Tappening environmental movement and the educational and political Read To Vote campaign — have launched Offlining Inc. (www.offlininginc.com), a new campaign nudging dads to turn off their mobile devices and computers for a while in order to devote a little time to a good old face-to-face conversation or family dinner. To read more click here
Tags: digo, digo brands, eric yaverbaum, mark dimassimo, offlining inc
POSTED BY Team DIGO | March 10, 2010 4:24 pm | PERMALINK
Daily Dog - March 10, 2010
PR Vs. Advertising? Longtime Integrated Marketing Partners Say PR Deserves More Respect and Budget — Here’s How to Get It
Whether expressing an opinion on some Fox or CNN show or offering an insightful critique of Super Bowl ads, Mark DiMassimo and Eric Yaverbaum are nationally known figures—and not just in marcom circles. What sets these two apart is how they spark off each other. Longtime collaborators (12 years), they’ve worked on various projects, including Tappening a campaign dedicated to promoting the health, environmental and financial benefits of drinking tap water.
Their current effort, Read to Vote calls on members of Congress to pledge never to vote for a bill they have not read. What’s more interesting that the collaborations themselves, however, is their approach to the process. DiMassimo—an ad man—insists that PR, not advertising, should be on top in the marketing mix. An authentic collaboration yields success for everyone involved, including the client, he believes. He describes their approach this way: “We don’t launch stories. We launch into stories that already exist. What was it that Lao-Tzu said? ‘To be a leader, find a parade and get in front of it.’ There has to be a parade. That’s a PR principle Eric brings to the table.” To read more click here
Tags: digobrands, eric yaverbaum, ericho, mark dimassimo, read to vote
POSTED BY Team DIGO | February 1, 2010 3:24 pm | PERMALINK
“In the ten years I worked for other agencies…I knew that my goal was to one day found a truly great agency. I considered every job I had continuing education, so I never hesitated to hire people who were older, better and much more highly paid than I was.
The most important question I asked every single one of them was, ‘What was the best place you ever worked?’ I’d follow up with, ‘What made it the best place to work?’ These discussions could go on for hours because I never tired of the subject, and I found that even for the best people, a great work experience is rare—they loved talking about it too.
The common theme was competence. ‘We were just good at what we did.’ That’s the representative quote…”
– Mark DiMassimo, quoted in Leadership Secrets of the World’s Most Successful CEOs by Eric Yaverbaum
Tags: digo, eric yaverbaum, mark dimassimo
POSTED BY Team DIGO | December 4, 2009 9:59 am | PERMALINK
Every campaign at DIGO is vetted by top PR talent, professionals who have been responsible for building such brands as Progressive, IKEA, Domino’s Pizza, George Foreman Grill, Tibet, H&M, and Investools, among others. Thanks to our long-standing, integrated partnership with Ericho PR, we can offer a powerful combination for brand ideas: buzz, ink and airtime. As a result, our clients receive a disproportionate amount of meaningful exposure for their investment.
Tags: digo, eric yaverbaum, ericho, pr, Services
POSTED BY Team DIGO | November 16, 2009 3:46 pm | PERMALINK
OVER 250,000 AMERICANS HAVE TAKEN THE ‘READTOVOTE’ PLEDGE, YET NOT ONE CONGRESS MEMBER SIGNED TO AGREE TO READ CRUCIAL BILLS THEY’RE VOTING ON
‘ReadtoVote’ Activists Launch New Advertising Campaign…
”Yaddah, yadddah yaddah”
(New York, N.Y., November 16, 2009) In September — frustrated by a nation arguing over sound bites rather than facts — marketing veterans and creators of the lauded, influential ‘Tappening’ campaign, Mark DiMassimo and Eric Yaverbaum, founded and financed a campaign aimed to encourage all members of Congress, and the general public, to actually read the legislative bills being so vigorously debated in our nation. The non-profit ‘ReadtoVote.org’ — launched as a nonpartisan reaction to the confusion and misinformation surrounding what’s actually in the Healthcare and Energy bills –asks for a pledge from every congressperson, as well as the general public, to read these bills, and provides a link that allows visitors to easily download the major bills currently before Congress. (more…)
Tags: congress, digo, eric yaverbaum, healthcare bill, mark dimassimo
