POSTED BY Team DIGO | May 10, 2010 2:28 pm | PERMALINK
Hey LeBron, Welcome to New York.
New York Magazine By Will Leitch & Ira Boudway Published May 9, 2010
1. If You Want to Make That First Billion Before You Turn 30, This Is the Place to Do It.
We know you’re a brand-savvy guy. We read where you said you wanted to be a billionaire. You don’t need more business advice, and if you did, you’d probably get it at one of your lunch dates with your friend Warren Buffett. But we just want to make sure one thing is clear: You can make more money playing in New York by far than you can in Cleveland.
You’ve done some slick commercials in your day. We especially enjoyed the Nike “Chalk” spot featuring Lil Wayne and some clever variations on your pregame talcum-powder hand-drying ritual. But check out the Nike ad, up above, that digo, a New York creative shop, already made for you. That work for you? To read the article in New York Magazine click here.
POSTED BY Mark DiMassimo | May 5, 2010 11:41 am | PERMALINK
Photo of Mark DiMassimo and Lee Goldstein 2010 and 1998
Today marks the 14-year anniversary of the founding of DIGO.
We launched with a mission to inspire.
We said were were going to inspire greatness and we have.
This agency has accomplished a lot in fourteen years that I’m incredibly proud of. We’ve changed industries, careers, fortunes, lives, policies, even the way people think about things like hiring, tap water and voting. We’ve unleashed ideas upon the world from the outrageous to the prescient, from the counterintuitive to the evocative, from the profound to the gloriously trivial. And we’ve always done it our way, never slavishly following fashion, custom, tradition or the crowd.
We steadfastly resisted the idea that one tribe has all the answers…that it is all about the creative, the awards, the numbers, the research, selling, growth, the client or even keeping the business. Instead, we said, “Let’s achieve inspiring things together. Let’s set our sights higher. Let’s change this company, let’s change this industry, let’s change the way people view the creative opportunity, let’s light up our bit of the world.”
We refused to develop a list of brands we wanted to work with. Instead, we said, “People build brands and businesses. We don’t want to work with the shell of someone else’s accomplishments, we want to build the next great brand or the next great brand extension.” We focused instead on people. The relationships we’ve built along the way are priceless.
All that said, I have always been much more interested in what we’re doing now than in what we did yesterday. And I’ve never been more excited or optimistic about DIGO than I am right now.
The greatest opportunities to create and achieve inspiring things are immediately ahead of us. I love this business and this art form, and yes I do believe it is both and more.
Let’s celebrate by doing inspiring things today. There’s nothing I’d rather do.
POSTED BY Team DIGO | March 17, 2010 9:00 am | PERMALINK
Signs of the times! They’ve been popping up in airports, elevating the
anxiety of the agency leaders who happen to see them well above the
Homeland Security Threat Level rating of Orange. They indicate that
DiMassimo and Goldstein are on the prowl, making things happen for
DIGO clients… and maybe yours too.
POSTED BY Team DIGO | March 5, 2010 2:05 pm | PERMALINK
Socially-connected decision making is speeding up change in the brand and business building industry. Chances are, you not only know people who know us but you are able to Google and check LinkedIn or one of the many other social networks and find out that you do. This is one of the key social world shifts: References Get Real. For more than a decade, we’ve been utterly committed to respect and growth for our teammembers and partners, and relentlessly focused on client achievement and success. Which means we now have a lot of friends in high places who not only continue to hire us, but are happy to talk about us as well. (more…)
POSTED BY Team DIGO | February 27, 2010 2:03 pm | PERMALINK
DIGO (DiMassimo Goldstein/DIGO Brands) is looking for Account Supervisors. Specifically, those ready to abandon bureaucracy and mediocrity for a chance to show what you can really do in a progressive environment.
You must be a rock star who’s fervent about this industry, self driven, witty and prepared for the fast paced life at a thriving independent strategy/research/brand development/design/innovation/advertising/direct/digital/social marketing agency.
Key Position Requirements:
3-5 years of advertising, or related marketing, experience preferred
Strong analytical abilities, both quantitative and qualitative
Excellent oral, written and interpersonal skills, both internally and with client
Digital and direct experience a plus
Ability to monitor, evaluate and impact the quality of a client’s work within all agency functions
Inspired by brands and what it takes to build great ones
POSTED BY Team DIGO | December 16, 2009 7:55 pm | PERMALINK
Bonding > Branding. Founded in 1996, DiMassimo Goldstein is a leading full-service brand, advertising, direct and digital agency, focused on helping our clients build deep, lasting and profitable relationships. We are experienced adults, trusted to communicate with intelligent audiences about serious topics in highly-regulated categories. Our direct and digital heritage commit us to a discipline of continuous testing and improvement of marketing results. Our relentless drive to build our clients’ businesses has led us to pioneer better research methodologies and the integration of word-of-mouth, buzz, and social media strategies into the total marketing communications mix. While others focus on making things, we make things happen. Our integrated campaigns have dramatically altered the courses of businesses, industries, careers and lives. Let us show you.
POSTED BY Mark DiMassimo | August 26, 2009 10:23 am | PERMALINK
A global social media mash-up of “Stand By Me.” The performers are authentically moving. The innovation is inspiring. The spirit is strong. Take from this and then go give some good social!
POSTED BY Team DIGO | August 25, 2009 11:24 am | PERMALINK
Mark DiMassimo founder of advertising, design, and pr agency DIGO discusses ideas for branding the healthcare bill with one of television’s most awarded interviewers.
POSTED BY Mark DiMassimo | August 10, 2009 8:00 am | PERMALINK
Mark DiMassimo has done, let’s face it, a lot of radio interviews. But there’s something different about this one. It’s a performance that is, in the humble opinion of the author of this post, in a word, good. Maybe even better (more…)
