DIGO Brands George Clooney
I don’t care how mad a mad man you are, you are still going to get a thrill when you hear your brand strategy roll word-for-word out of the mouth of George Clooney!
dimassimo
Bonding > Branding. Founded in 1996, DiMassimo Goldstein is a leading full-service brand, advertising, direct and digital agency, focused on helping our clients build deep, lasting and profitable relationships. We are experienced adults, trusted to communicate with intelligent audiences about serious topics in highly-regulated categories. Our direct and digital heritage commit us to a discipline of continuous testing and improvement of marketing results. Our relentless drive to build our clients’ businesses has led us to pioneer better research methodologies and the integration of word-of-mouth, buzz, and social media strategies into the total marketing communications mix. While others focus on making things, we make things happen. Our integrated campaigns have dramatically altered the courses of businesses, industries, careers and lives. Let us show you.
Comments (0) »DIGO Brands Dot Com Era in Adweek
Mark DiMassimo is quoted in this 10-years-later Adweek retrospective of the dot com boom and bust of the late 90s. Early (and recent) agency client Richy Glassberg (then of CNN.com, now of TVGuide.com) is also quoted in this interesting and informative walk down twisted memory lane…
The story was picked up by the Wall Street Journal.
Can’t Escape The Sock Puppet - Adweek dredges up the advertising blitz during the dot-com boom and bust by gathering marketers from that era to tell their stories. The Pets.com sock puppet makes an appearance, of course. One of my favorites is from Mark DiMassimo, CEO of DiMassimo Brand Advertising: “We worked on dot.com accounts like Kozmo, Hotwire and eDiets. On a typical day we were seeing at least one presentation from a prospective client, and they were pitching us the same way as they were VC backers and investors. Read more …..
Comments (0) »Mark DiMassimo CEBA Awards Promo
This dorky video could serve as proof that not everything one does belongs on the internet. But, the cause is a worthy one, (more…)
Suit Camp Sightings In New York City
New paramilitary outfit? Stylish basic training exercises? A new social marketing campaign from DIGO? (more…)