digo
POSTED BY Team DIGO | August 22, 2010 9:32 am | PERMALINK
LoHud.com August, 22nd 2010
In the spring, Mark DiMassimo, CEO and chief creative officer of DIGO, and Eric Yaverbaum, president of Ericho Communications residents of Rye and Larchmont respectively — founded Offlining Inc., a campaign that calls on dads to forego their wireless devices to create blocks of family-only time between Father’s Day and Thanksgiving. The following are excerpts of an e-mail exchange between reporter Patrick Gallagher and the marketing duo.
Q: What inspired you to launch Offlining Inc.?
A: We were experiencing some degree of failure to put our online lives in their place. We have kids, we have people who want our attention. Technology provides some amazing tools for connecting, managing and playing, but at some point we just started to ask ourselves — are we holding the strings or are we the puppets?
(more…)
Tags: digo, eric yaverbaum, mark dimassimo, offlining inc
POSTED BY Team DIGO | July 27, 2010 10:05 am | PERMALINK
B2C Marketing Insider July 27th, 2010
Has Technology Become a Drug? Providing Balance with Offlining, Inc.
A new initiative has been launched–Offlining, Inc.– that urges (initially) parents to turn off their mobile devices and computers, and focus more quality attention on the people that matter most in their lives. The ‘Offlining’ founders are Eric Yaverbaum and Mark DiMassimo, the innovative marketing entrepreneurs behind the environmental movement Tappening and the political and educational Read To Vote campaign. In our technology-obsessed modern world, Offlining offers an opportunity to foster more balance between technology and our humanity, by encouraging us to incorporate traditional communication modes into our everyday lives.
Says DiMassimo, “Eric and I have spent most of the past two decades convincing people to click, log on, trade stocks in their underwear, go shopping online, and spend more time with their digital friends. We’re still doing that. But now we’re also selling the Off Button! We don’t believe we’re starting a trend. To read more click here
Tags: digo, eric yaverbaum, mark dimassimo, offlining inc
POSTED BY Team DIGO | June 14, 2010 11:00 am | PERMALINK
Dynamic Marketing Duo Mark DiMassimo and Eric Yaverbaum, founders of the Tappening and Read to Vote movements, are launching Offlining (OffliningInc.com) on Father’s Day.
June 14th 2010 Bulldog Reporter’s Daily Dog.
On the Campaign Trail: New “Guilt-Tripping” Father’s Day Ad Campaign Launches, Asking Dads to Turn Off PDAs and Spend Time with Families — Sans Technology As Father’s Day approaches — and as most dads get busier and busier in a 24/7 business world — New York City-based marketing entrepreneurs Mark DiMassimo and Eric Yaverbaum — the duo behind the Tappening environmental movement and the educational and political Read To Vote campaign — have launched Offlining Inc. (www.offlininginc.com), a new campaign nudging dads to turn off their mobile devices and computers for a while in order to devote a little time to a good old face-to-face conversation or family dinner. To read more click here
Tags: digo, digo brands, eric yaverbaum, mark dimassimo, offlining inc
POSTED BY Team DIGO | May 10, 2010 2:28 pm | PERMALINK
Hey LeBron, Welcome to New York.
New York Magazine By Will Leitch & Ira Boudway Published May 9, 2010
1. If You Want to Make That First Billion Before You Turn 30, This Is the Place to Do It.
We know you’re a brand-savvy guy. We read where you said you wanted to be a billionaire. You don’t need more business advice, and if you did, you’d probably get it at one of your lunch dates with your friend Warren Buffett. But we just want to make sure one thing is clear: You can make more money playing in New York by far than you can in Cleveland.
You’ve done some slick commercials in your day. We especially enjoyed the Nike “Chalk” spot featuring Lil Wayne and some clever variations on your pregame talcum-powder hand-drying ritual. But check out the Nike ad, up above, that digo, a New York creative shop, already made for you. That work for you? To read the article in New York Magazine click here.
Tags: digo, dimassimo goldstein, knicks, lebron james, mark dimassimo
POSTED BY Team DIGO | May 8, 2010 10:30 am | PERMALINK
Advertising Age
by Dan Lippe and Jonathan Timms. on 05.08.00
Original article posted 10 years ago today.
Rest easy, WPP! No DiMassimo bid.
“DiMassimo Brand Advertising responds to rumors,” read the headline of
an urgent-looking news release. “Because of recent press speculation
surrounding the hostile takeover of Y&R Inc. and to quiet market
speculation, DiMassimo Brand Advertising has informed the investment
community that it has no intent to acquire Y&R Inc. at this time.”
Come on! DiMassimo is the little NY shop that launched Kozmo.com. It
claims billings of about $150 million and revenue of around $10
million. That’s not anywhere near the reported $6 billion asking price
for Young & Rubicam. “Hey, you leverage this and that,” says Lee
Goldstein, DiMassimo’s irrepressible director of business development,
“and the next thing you know, you buy yourself a big ad agency, if you
want it.” But apparently, Goldstein and boss Mark DiMassimo don’t want
it. To read more click here.
Tags: digo, lee goldstein, mark dimassimo, y&r
POSTED BY Team DIGO | May 6, 2010 12:31 pm | PERMALINK
Thanks to all the DIGOites of the DIGOspora who have reached out to touch base and share memories from the past fourteen years. We’ll post a few things here. Phil Gable, former Copywriter and ACD, kindly sent this classic post-9/11/2001 Crunch commercial that was somehow lost from the DIGO archives. I think it may still have the power to help you find your happy place today. Enjoy.
Tags: crunch fitness, digo, mark dimassimo
POSTED BY Mark DiMassimo | May 5, 2010 11:41 am | PERMALINK
Photo of Mark DiMassimo and Lee Goldstein 2010 and 1998
Today marks the 14-year anniversary of the founding of DIGO.
We launched with a mission to inspire.
We said were were going to inspire greatness and we have.
This agency has accomplished a lot in fourteen years that I’m incredibly proud of. We’ve changed industries, careers, fortunes, lives, policies, even the way people think about things like hiring, tap water and voting. We’ve unleashed ideas upon the world from the outrageous to the prescient, from the counterintuitive to the evocative, from the profound to the gloriously trivial. And we’ve always done it our way, never slavishly following fashion, custom, tradition or the crowd.
We steadfastly resisted the idea that one tribe has all the answers…that it is all about the creative, the awards, the numbers, the research, selling, growth, the client or even keeping the business. Instead, we said, “Let’s achieve inspiring things together. Let’s set our sights higher. Let’s change this company, let’s change this industry, let’s change the way people view the creative opportunity, let’s light up our bit of the world.”
We refused to develop a list of brands we wanted to work with. Instead, we said, “People build brands and businesses. We don’t want to work with the shell of someone else’s accomplishments, we want to build the next great brand or the next great brand extension.” We focused instead on people. The relationships we’ve built along the way are priceless.
All that said, I have always been much more interested in what we’re doing now than in what we did yesterday. And I’ve never been more excited or optimistic about DIGO than I am right now.
The greatest opportunities to create and achieve inspiring things are immediately ahead of us. I love this business and this art form, and yes I do believe it is both and more.
Let’s celebrate by doing inspiring things today. There’s nothing I’d rather do.
Mark
ps, enjoy this corrupted dimassimo brand advertising site from 1999… http://web.archive.org/web/19991013143558/http://dimassimo.com/
Tags: digo, dimassimo goldstein, mark dimassimo
POSTED BY Team DIGO | May 4, 2010 3:19 pm | PERMALINK
We’ve been saying it for years, but now TheStreet.com is saying it too. In a social world, a service organization’s reputation — it’s brand — is it’s most valuable and precious asset. To read more of TheStreet.com article on What’s Goldman’s Reputation Really Worth? by Lauren Tara LaCapra click here.
Tags: digo, digobrands, goldman sachs, mark dimassimo, social marketing
POSTED BY Team DIGO | March 17, 2010 9:00 am | PERMALINK
Signs of the times! They’ve been popping up in airports, elevating the
anxiety of the agency leaders who happen to see them well above the
Homeland Security Threat Level rating of Orange. They indicate that
DiMassimo and Goldstein are on the prowl, making things happen for
DIGO clients… and maybe yours too.
Tags: digo, digobrands, dimassimo goldstein, lee goldstein, mark dimassimo
POSTED BY Team DIGO | March 5, 2010 2:05 pm | PERMALINK
Socially-connected decision making is speeding up change in the brand and business building industry. Chances are, you not only know people who know us but you are able to Google and check LinkedIn or one of the many other social networks and find out that you do. This is one of the key social world shifts: References Get Real. For more than a decade, we’ve been utterly committed to respect and growth for our teammembers and partners, and relentlessly focused on client achievement and success. Which means we now have a lot of friends in high places who not only continue to hire us, but are happy to talk about us as well. (more…)
Tags: Careers, digo, digobrands, dimassimo goldstein, social networking
