POSTED BY Team DIGO | December 6, 2009 9:52 am | PERMALINK
Digital isn’t a department or a discipline. It’s not a wall that keeps technologists in and the rest of us out. It’s simply the reality of the communications marketplace. We plan and create within this medium with one single goal: to create meaningful interactions.
POSTED BY Team DIGO | November 5, 2009 4:39 pm | PERMALINK
TVGuide.com, a one-stop entertainment destination reaching 20 million unique users per month, has announced the launch of a new contest, “TVGuide.com`s Plannerati,” that will give one lucky media planner or buyer a chance to win celebrity star treatment for a day. (more…)
DIGO intern Calae Steede came up with the cool idea to use Google Maps to survey fashion billboards and other outdoor ads around Manhattan. Click on a the pin on the map above to see an ad and learn more about it or view in a larger map.
POSTED BY Team DIGO | August 8, 2009 2:20 pm | PERMALINK
With today’s technological devices it’s a tough task to try to avoid the major social networking sites even when you’re not in front of your computer, but the thin division between your online life and everything else is getting thinner still.
Some companies are capitalizing on the collective social networking (more…)
POSTED BY Mark DiMassimo | July 29, 2009 1:29 pm | PERMALINK
Today’s New York Times Ad Column covering what has quickly become a social world phenomenon, with thousands of implausible facts created and spread, hundreds of thousands of ads downloaded, and a media tempest heating up by the hour.
We created Tappening as a laboratory for our social world marketing experiments. We wanted to see how far we could get with small budget and big ideas. The rest is (well-reported) history. (more…)
POSTED BY Team DIGO | July 28, 2009 3:09 pm | PERMALINK
Traders are an elusive and coveted audience. Yet these epitomes of self-directed consumers have broken many a marketer.
Whether retail or pro, the key to making it with traders is understanding the trader psyche’, tapping into the trader myth, and speaking trader language.
Here are some winning examples from the DIGO archives, (more…)
POSTED BY Mark DiMassimo | June 23, 2009 5:55 pm | PERMALINK
In a social world, the strong get stronger and the weak whither. And it happens faster than ever. There’s no place to hide. Case in point, E*Trade gets weaker, while thinkorswim and TD Ameritrade close a historic business combination, going from strength to strength. (more…)
