POSTED BY Team DIGO | December 1, 2009 9:49 am | PERMALINK
Which touch point of your brand does your customer encounter first? A name, a sound, a color? They’re all part of your brand identity. Good design is the brand made tangible: it’s bought, sold, eaten, worn, heard, held. DIGO offers all the disciplines required to launch, relaunch and strengthen brands, including naming, logo design, collateral design, 3-D and environmental design, service design, product and packaging design, and fully implementable, media-ready, corporate identity system design.
POSTED BY Team DIGO | September 18, 2009 11:16 am | PERMALINK
This “Role Reversal” design submission is the brain child of DIGO Art Director Iva Zugic and Designer Cameron Frantz. The team has until September 21 to obtain a high enough score to win the contest. To score their design, visit http://www.threadless.com/submission/231521/from,th+twitter, become a member of Threadless and give them a big ‘ol 5.
POSTED BY Team DIGO | May 6, 2009 10:15 am | PERMALINK
DIGO, the agency for a social world ™, created a solution for slowing the spread of communicable diseases: the designer face mask.
These masks, intended to prevent infection while still being fashionable, can be purchased for $100 (100% tax deductible). All proceeds will go to charity, and the hand-painted mask will come with a certificate of authenticity. To order your mask, email dsanders@digobrands.com.
In addition to its marketing and advertising expertise, DIGO is known for creating and selling products that solve problems. For example, the agency created and sells reusable water bottles through Tappening.com in an effort to combat the environmental damage caused by single-use water bottles. For further information, contact info@digobrands.com.
POSTED BY Team DIGO | June 29, 2008 5:36 pm | PERMALINK
NY Daily News
By Elizabeth Lazarowitz
Ready. Set. Moisturize!
Entrepreneur Josh Shaw spent the better part of last year grilling athletes about their gear - not shoes, gloves or spandex shorts, but what they slather on their skin.
“Every one of them complained about the fact that the skin care industry has ignored athletes,” said Shaw, who, at 33, is launching his third business venture. “It wasn’t just a hole in the market - it was a crater.”
Shaw believes he’ll be able to fill that void with his sports-focused skin care line. Mission Product landed in stores like Foot Locker, Champs Sports and City Sports last month and now includes a sunscreen, lip protector, anti-friction cream, foot gel and a gel moisturizer. The line was the brainchild of ultraendurance athlete Charlie Engle, who came to Shaw not long after finishing a 111-day run last year across the Sahara Desert.
POSTED BY Team DIGO | June 28, 2008 5:47 pm | PERMALINK
Sports Products Review
By Brian Gotta
Mission Product (www.missionproduct.com) is not only about marketing, though if great packaging, website, athlete endorsements and tag lines count for anything, this skincare line has a bright future. Take these slogans, for instance: For Mission Lip Protector SPF 20: Conditions in All Conditions. Daily Offense sunscreen: The Sun Doesn’t Take Time Outs. Anti-Friction Cream: Don’t Get Rubbed the Wrong Way. Foot Synergy Gel: Help Your Feet Compete. And our favorite phrase, from Mission’s Revive Gel: Giving Everything You’ve Got Takes a Lot Out of You.
But once you go beyond the cool, sleek look, the world-class athletes and superior website, there had better be quality products or a lot of money spent on flash and sizzle will go down the drain. Fortunately, like a player who tells you he’s good, and then backs it up in the game, Mission’s products deliver solutions for skincare worthy of their dynamic marketing.
