POSTED BY Ruth Ayres | June 23, 2009 3:51 pm | PERMALINK
It began innocently enough at a staff meeting. Someone mentioned spirit animals and I asked what a spirit animal was. After hearing all about the custom of embracing an animal totem to protect one’s spirit, something wonderful happened. I started to see images of my DIGO colleagues coupled with their spirit animals. So, for fun, I started issuing Ruth’s Spirit Animal Report. There’s no particular order or timing to this missive. The intuitions come spontaneously and I share them as I receive them.
Not so strange, really. I believe we all have access to universal truth and the more comfortable we get with the idea of our access the more access we get.
So enjoy this “alternate” look at wonderful spirits of DIGO.
POSTED BY Team DIGO | May 7, 2009 9:58 am | PERMALINK
New York City based DiMassimo Goldstein (DIGO) was founded by Mark DiMassimo in 1996. DiMassimo had created pioneering digital and interactive programs for blue chip clients, led creative on some of the most successful launches of all time, and risen to the top of the direct marketing world. He then jumped to a top creative position at a boutique hot-shop and in three years helped build it into a thriving mid-sized integrated powerhouse. Launching with one employee (a strategist), DiMassimo quickly became the fastest growing agency in the U.S. Working with visionary clients on innovative business models, the agency evolved a unique approach that reflects the world of the consumer while standing the priorities of the holding companies on their heads. At DIGO, every dollar is put to work building client business in a measurable way. One of the country’s top PR brains vets every campaign idea for story value. Brand and business building at this thriving independent includes strategy, research, brand development, design, innovation, advertising, direct, digital, and social marketing
POSTED BY Mark DiMassimo | April 23, 2009 3:47 pm | PERMALINK
In these trying and changing times, marketers and business leaders seem to want more conversation, more interaction and more community.
I’ve spoken to many marketers over the past few months, and what I’ve found is a growing desire and commitment to get things moving again.
There is no group better qualified to do that. My goal is to seek and offer inspiration to this influential community.
Ultimately, passion moves the world. And one valid way to view recession is as a blockage in the flow of passion.
Kate Newlin’s new book, Passion Brands, is an excellent examination of the way marketers have used passion to build resilient brands. I was so inspired when I read an early draft of this book that I jumped at the opportunity to write the foreword.
How do you like your passion? Professional…Or sultry?
I hope it will inspire you and give you a few ideas you can use.
To check out Passion Brands on Amazon, click here.
POSTED BY Team DIGO | April 22, 2009 3:53 pm | PERMALINK
A nice little (big, rather) ad done by Saatchi & Saatchi for Makita.
Makita makes high-precision power tools. So powerful and precise, in fact, that you could use them to make a pretty picture on the side of a concrete wall if you were so inclined.
It took over 20,000 holes to complete this image and in order to get the shading right, the distance between the holes had to be measured ultra-carefully.
This is one of those ideas that every creative wishes they had come up with.
POSTED BY Team DIGO | August 31, 2003 10:48 pm | PERMALINK
The New York Times
By Christopher S. Stewart
Jobless, for two years now, Michael Walker has sent out roughly 2,400 resumes, gone on 18 interviews with no offers and drained both his savings account and his 401(k). “I have a standing offer that I’ll pay $2,000 cash to the person who refers me to a full-time job,“ said Mr. Walker, a software engineer from Seattle who is in his 40’s.
Before being laid off, Mr. Walker worked for Honeywell and made $105,000 a year now he is applying for internships, offering his 22 years of professional experience free. So far, there have been no takers. “I’m seriously considering standing by the freeway off-ramp with a sandwich board that says “Software Engineer Wants a Job-Will work cheap’ “ ha said. “It would be a long shot, but at this point I have nothing left to lose.”
