Talking Back to Cancer
DIGO helps Memorial-Sloan Kettering harness the power of an integrated campaign built to increase the power of social media to reach and support those who have just been diagnosed with cancer.
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Spezify: Searching on the Right Side of the Brain
Spezify is a new search engine tool that displays results in different visual ways, founded by Felix af Ekenstam and Per Persson of Stockholm.
It’s a great way to get an overview of a subject, because it treats all types of results (blogs, video, images, even tweets) the same–because, as the creators say, “everything communicates and helps building the bigger picture.”
So go ahead, get in there and Spezify.
Tone Matrix
The tone-matrix is a neat little beat-making device created by Andre Michelle. It’s kept us here at DIGO occupied for days.
http://lab.andre-michelle.com/tonematrix
Brand Love
DIGO is currently working on a buzz campaign for Kate Newlin’s new book, Passion Brands. Here’s a sneak peek.
Passion Brands is about whatever it is that makes people fall in love with a particular brand… sometimes a little too much.
In a vast marketplace with a superabundance of “good brands,” what makes a great brand? And why do certain products command endless loyalty, lasting enthusiasm and creepy, evangelical customers? Kate Newlin offers insight into the world of Passion Brands.
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About by Kate Newlin is Available at Barnes & Noble and Amazon.
Building a Passion for Tap Water
A movement, a product, a campaign.
DIGO took a marketer’s approach to ending the world’s burgeoning love affair with bottled water, an overpriced and resource-draining product that just ends up overcrowding our landfills.
Our idea was simple: if people had a brand to associate with tap water and could visibly share that brand as a badge of honor, then they would.
Tappening encourages people to “Think Global. Drink Local.” Essentially, we’ve decided to ditch the bottle. And we hope to convince some other people to do the same. It’s a frivolous and wasteful habit, and we think that we could live without it.
The campaign has a website, print ads, a YouTube presence, buzz work and a Facebook page. Tappening also sells reusable water bottles for $14.95 each (Leonardo DiCaprio was one of our first customers). The Tappening movement is even linked to a film about our incessant creation of landfill mass, called Garbage!
So take a look, and feel free to order a good-looking, non-disposable water bottle.
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Barron’s #1 Overall Online Broker, Powered by DIGO
When DIGO started working with thinkorswim last year, we were bowled over by the staggering technology behind their trading platform. We were also impressed by the level of service they give their customers on an ongoing basis and by the way they cultivate their unique customer base.
thinkorswim’s customers see themselves as a breed apart and, if you’re going to get through to them, your communications have to feel that way, too. So we applied what we call “insider insights” to help guide us to the best solution.
An insider insight sees a transaction from the inside out, from the user’s or customer’s point of view, rather than from the outside in.
Our challenge was to give thinkorswim a campaign that matched their brand and was in sync with their unique customer. So we devised a series of challenges that would lure high-energy, adrenaline-driven investors into thinkorswim’s world.
Passion vs. the Recession
In these trying and changing times, marketers and business leaders seem to want more conversation, more interaction and more community.
I’ve spoken to many marketers over the past few months, and what I’ve found is a growing desire and commitment to get things moving again.
There is no group better qualified to do that. My goal is to seek and offer inspiration to this influential community.
Ultimately, passion moves the world. And one valid way to view recession is as a blockage in the flow of passion.
Kate Newlin’s new book, Passion Brands, is an excellent examination of the way marketers have used passion to build resilient brands. I was so inspired when I read an early draft of this book that I jumped at the opportunity to write the foreword.
How do you like your passion? Professional…Or sultry?
I hope it will inspire you and give you a few ideas you can use.
To check out Passion Brands on Amazon, click here.