POSTED BY Team DIGO | January 21, 2010 9:46 am | PERMALINK
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
POSTED BY Team DIGO | December 1, 2009 9:49 am | PERMALINK
Which touch point of your brand does your customer encounter first? A name, a sound, a color? They’re all part of your brand identity. Good design is the brand made tangible: it’s bought, sold, eaten, worn, heard, held. DIGO offers all the disciplines required to launch, relaunch and strengthen brands, including naming, logo design, collateral design, 3-D and environmental design, service design, product and packaging design, and fully implementable, media-ready, corporate identity system design.
POSTED BY Desiree Cortez | October 7, 2009 4:56 pm | PERMALINK
DIGO, The Agency for a Social WorldTM, is looking for Brand Supervisors (aka- Account Supervisors). Specifically, those ready to abandon bureaucracy and mediocrity for a chance to show what you can really do in a progressive environment.
You must be a rock star who’s fervent about this industry, self driven, witty and prepared for the fast paced life at a thriving independent strategy/research/brand development/design/innovation/advertising/direct/digital/social marketing agency.
Key Position Requirements:
● Digital and direct experience a plus
● 3-5 years of advertising, or related marketing, experience preferred
● Strong analytical abilities, both quantitative and qualitative
● Excellent oral, written and interpersonal skills, both internally and with Client
● Ability to monitor, evaluate and impact the quality of a Client’s work within all Agency functions
● Inspired by brands and what it takes to build great ones
POSTED BY Team DIGO | July 1, 2009 10:39 am | PERMALINK
UNIQLO Co. Ltd, the Japanese clothing designer, manufacturer and retailer, has developed a playful and entertaining suite of website properties to build brand awareness as the company continues its global expansion, especially in the U.S. and Europe.
