Bonding > Branding. Founded in 1996, DiMassimo Goldstein is a leading full-service brand, advertising, direct and digital agency, focused on helping our clients build deep, lasting and profitable relationships. We are experienced adults, trusted to communicate with intelligent audiences about serious topics in highly-regulated categories. Our direct and digital heritage commit us to a discipline of continuous testing and improvement of marketing results. Our relentless drive to build our clients’ businesses has led us to pioneer better research methodologies and the integration of word-of-mouth, buzz, and social media strategies into the total marketing communications mix. While others focus on making things, we make things happen. Our integrated campaigns have dramatically altered the courses of businesses, industries, careers and lives. Let us show you.
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Serena Williams Wins Wimbledon, Launches Mission Skincare Line.
DIGO has been MISSION Skincare’s brand-building and design partner since conception, so imagine how proud we were when MISSION co-founder, Serena Williams, recently won Wimbledon! Then, she chose the peak of post-event media coverage as the occasion to announce the launch of her new line: ”Mission Skincare Active-Beauty Line: Featuring Serena Williams.” (more…)
Brand Love
DIGO is currently working on a buzz campaign for Kate Newlin’s new book, Passion Brands. Here’s a sneak peek.
Passion Brands is about whatever it is that makes people fall in love with a particular brand… sometimes a little too much.
In a vast marketplace with a superabundance of “good brands,” what makes a great brand? And why do certain products command endless loyalty, lasting enthusiasm and creepy, evangelical customers? Kate Newlin offers insight into the world of Passion Brands.
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About by Kate Newlin is Available at Barnes & Noble and Amazon.
Candy Retail Branding in Spain
Happy Pills is a candy store in Barcelona that has brought a fresh look to the selling of sugary confections. (more…)