NYC Tappening Sightings
We just got tipped to an amateur cell-phone video clip showing wild-postings for DIGO’s recent Tappening campaign called “Start A Lie“. The posters in the video were spotted in New York City.
bottled water
WSJ Asks, Bottled Water Industry: R.I.P.?
Our aim was to give the bottled water myth some good old marketplace competition, albeit in a newfangled way. Like the many other things in life that are fundamentally good things in moderation, but can grow disastrous with overuse, bottled water marketing desperately needed an effective answer. We’re proud that two years in, the Tappening movement is so much bigger than us — it is truly a social phenomenon — and that we have played a part in what is now a trend of declining bottled water sales. Who says? Here’s the latest:
http://blogs.wsj.com/economics/2009/08/12/bottled-water-rip/
Mark DiMassimo Does FOXNews Radio The Way Radio Should Be Done
Mark DiMassimo has done, let’s face it, a lot of radio interviews. But there’s something different about this one. It’s a performance that is, in the humble opinion of the author of this post, in a word, good. Maybe even better (more…)
Comments (0) »Mark DiMassimo Does Radio
CEO & Chief Creative Officer Mark DiMassimo was on the Mike McConnell radio show Tuesday (July 28) to talk about Tappening. Listen to Mark’s (more…)
Comments (0) »New York Times On DIGO’s “Wry Lies” Social Phenomenon
Today’s New York Times Ad Column covering what has quickly become a social world phenomenon, with thousands of implausible facts created and spread, hundreds of thousands of ads downloaded, and a media tempest heating up by the hour.
We created Tappening as a laboratory for our social world marketing experiments. We wanted to see how far we could get with small budget and big ideas. The rest is (well-reported) history. (more…)