The old style divisions between paid and unpaid media, above and below the line, and seemingly infinite silos all end here. Everything we do is “advertising.” We make businesses and brands grow, and we drive the conversation that drives people to our clients’ worlds. Advertising. We love it.
DIGO, The Agency for a Social WorldTM, is looking for Brand Supervisors (aka- Account Supervisors). Specifically, those ready to abandon bureaucracy and mediocrity for a chance to show what you can really do in a progressive environment.
You must be a rock star who’s fervent about this industry, self driven, witty and prepared for the fast paced life at a thriving independent strategy/research/brand development/design/innovation/advertising/direct/digital/social marketing agency.
Key Position Requirements:
● Digital and direct experience a plus
● 3-5 years of advertising, or related marketing, experience preferred
● Strong analytical abilities, both quantitative and qualitative
● Excellent oral, written and interpersonal skills, both internally and with Client
● Ability to monitor, evaluate and impact the quality of a Client’s work within all Agency functions
● Inspired by brands and what it takes to build great ones
Tell us why you want to be a part of the team at careers@digobrands.com. Be sure to attach your resume and check us out here at digobrands.com
‘Suit Camp’ Promo Scores for Syms
It’s part of Syms’ attempt to draw a younger crowd into its 29 stores in 13 states
Aug 17, 2009
- Andrew McMains
NEW YORK In just three weeks, more than 5,000 have registered to be eligible for one of 30 free suits that Syms will give away to job seekers in 30 days.
The offer is geared toward unemployed men and women, particularly those between 18 and 38. In addition to a suit, each winner will get a makeover and a session with an interview coach. It’s all part of Syms’ attempt to draw a younger crowd into its 29 stores in 13 states.
The effort is decidedly nontraditional for a retailer known for TV spots and radio ads bearing its longtime tagline, “An educated consumer is our best customer.”
(more…)
View Fashion Billboard AD’s (DIGO) in a larger map
DIGO intern Calae Steede came up with the cool idea to use Google Maps to survey fashion billboards and other outdoor ads around Manhattan. Click on a the pin on the map above to see an ad and learn more about it or view in a larger map.
The iconic 20-year-old DKNY mural is being replaced (more…)
Traders are an elusive and coveted audience. Yet these epitomes of self-directed consumers have broken many a marketer.
Whether retail or pro, the key to making it with traders is understanding the trader psyche’, tapping into the trader myth, and speaking trader language.
Here are some winning examples from the DIGO archives, (more…)
He tried to transcend race, gender, age, adulthood, nationality, financial limits, society’s rules and norms… to live the public life of an icon and the private life of a perpetual golden-boy. When you really think about it, you begin to realize it was an enormous god-like undertaking, more believable of the protagonist in a myth than of an actual human being.
In the classical sense of tragedy, the protagonist or hero possesses some quality in extreme which becomes the cause of both his greatness and his downfall. Ambition, for example. Or pride. (more…)
When a full service brand and business-building ad and design agency goes public with the bold ambition of being the one agency best adapted for “a social world,” one might legitimately expect certain things from that full-service agency. Certain services, for example. Such as some hints about what is meant by that phrase “a social world.” (more…)
In a social world, the strong get stronger and the weak whither. And it happens faster than ever. There’s no place to hide. Case in point, E*Trade gets weaker, while thinkorswim and TD Ameritrade close a historic business combination, going from strength to strength. (more…)
I’m privileged to serve on the board of this exceptional conservation organization, along with many truly brilliant colleagues, among them board Chairman Wendy Paulson and recent addition Dan Heath of “Ideas That Stick” fame.
Rare applies the best practices of social marketing to build local communities that achieve essential conservation goals in the world’s most remote places. (more…)
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