DIGO and Ericho Communications Team Up to Launch ‘Ericho Inside’
Bulldog Reporter’s Daily ‘Dog
New York-based DIGO Advertising (www.digobrands.com) is introducing Ericho Inside, offering their clients the complete package — marketing, strategy, creativity and full integrated full service PR programs. CEO Mark DiMassimo and President Lee Goldstein are committed to providing the advantages of a full-service agency that fits the needs and budget of clients, who spend between four and fifteen million dollars per year on marketing.
DiMassimo and long-time business partner Eric Yaverbaum, the Founder and President of Ericho Communications (www.erichopr.com), have collaborated on many successful campaigns over the last 12 years, including their latest joint venture, Tappening, a campaign dedicated to promoting the health, environmental and financial benefits of drinking tap water has made both two of the most talked-about industry leaders in the news today.
Ericho Inside was a natural evolution of the two agencies’ relationship, having already integrated accounts. Now, effective August 1st, all of DIGO’s clients can add one more option to an already full menu of integrated services, that includes design, innovation, advertising, direct, digital and social marketing.
Clients who opt to use “Ericho Inside” will get the opportunity to experience a full service public relations representation — including strategic PR counsel, crisis communications, media training press materials and media plans. Accounts will receive full access to top-level experience from senior staff, which is run and managed by Yaverbaum.
“DIGO’s marketing strategies continue to push the envelope on how to brand companies,” says Yaverbaum. “It’s an honor to be a part of Mark’s group of talented individuals, and also re-gain a New York presence. ‘Ericho Inside’ will be an extension to the already amazing work they create.”
DiMassimo adds, “Our productive working relationship with Eric and his many talented pr practitioners goes even deeper than the many clients and business we work on together, and our many successes. Yaverbaum is an idea generator.”