Taking it From the Chin
Brandweek
New Campaigns by Becky Ebenkamp
With a concept and production values rivaling that of a zero-budget public access show in a secondary market, Crunch’s ads will produce love or hate reactions. Upside-down chin characters spout useful info about the smorgasbord of yoga classes, why it’s key to have a personal trainer and how to tailor Cabaret lyrics for a Broadway dance class (”zee sweat ees beau-tee-ful!!”). My fave supports the “No judgements” tag: a Cyclops says she feels accepted at the gym.
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