DIGO Brands BP on Fox News.
July 26th, 2010 Mark DiMassimo’s one on one interview with the host of Your World with Neil Cavuto on Fox News Channel.
Culture
The DIGO (ART)CHIVES: “Happy Place”
Thanks to all the DIGOites of the DIGOspora who have reached out to touch base and share memories from the past fourteen years. We’ll post a few things here. Phil Gable, former Copywriter and ACD, kindly sent this classic post-9/11/2001 Crunch commercial that was somehow lost from the DIGO archives. I think it may still have the power to help you find your happy place today. Enjoy.
CINCO DIGO!
Photo of Mark DiMassimo and Lee Goldstein 2010 and 1998
Today marks the 14-year anniversary of the founding of DIGO.
We launched with a mission to inspire.
We said were were going to inspire greatness and we have.
This agency has accomplished a lot in fourteen years that I’m incredibly proud of. We’ve changed industries, careers, fortunes, lives, policies, even the way people think about things like hiring, tap water and voting. We’ve unleashed ideas upon the world from the outrageous to the prescient, from the counterintuitive to the evocative, from the profound to the gloriously trivial. And we’ve always done it our way, never slavishly following fashion, custom, tradition or the crowd.
We steadfastly resisted the idea that one tribe has all the answers…that it is all about the creative, the awards, the numbers, the research, selling, growth, the client or even keeping the business. Instead, we said, “Let’s achieve inspiring things together. Let’s set our sights higher. Let’s change this company, let’s change this industry, let’s change the way people view the creative opportunity, let’s light up our bit of the world.”
We refused to develop a list of brands we wanted to work with. Instead, we said, “People build brands and businesses. We don’t want to work with the shell of someone else’s accomplishments, we want to build the next great brand or the next great brand extension.” We focused instead on people. The relationships we’ve built along the way are priceless.
All that said, I have always been much more interested in what we’re doing now than in what we did yesterday. And I’ve never been more excited or optimistic about DIGO than I am right now.
The greatest opportunities to create and achieve inspiring things are immediately ahead of us. I love this business and this art form, and yes I do believe it is both and more.
Let’s celebrate by doing inspiring things today. There’s nothing I’d rather do.
Mark
ps, enjoy this corrupted dimassimo brand advertising site from 1999… http://web.archive.org/web/19991013143558/http://dimassimo.com/
DIGO Brands Goldman Sachs Reputation.
We’ve been saying it for years, but now TheStreet.com is saying it too. In a social world, a service organization’s reputation — it’s brand — is it’s most valuable and precious asset. To read more of TheStreet.com article on What’s Goldman’s Reputation Really Worth? by Lauren Tara LaCapra click here.
Ubiquitous Signs Frighten Agency Execs
Signs of the times! They’ve been popping up in airports, elevating the
anxiety of the agency leaders who happen to see them well above the
Homeland Security Threat Level rating of Orange. They indicate that
DiMassimo and Goldstein are on the prowl, making things happen for
DIGO clients… and maybe yours too.
DIGO Brands Seven And Plans More Hires
Socially-connected decision making is speeding up change in the brand and business building industry. Chances are, you not only know people who know us but you are able to Google and check LinkedIn or one of the many other social networks and find out that you do. This is one of the key social world shifts: References Get Real. For more than a decade, we’ve been utterly committed to respect and growth for our teammembers and partners, and relentlessly focused on client achievement and success. Which means we now have a lot of friends in high places who not only continue to hire us, but are happy to talk about us as well. (more…)
Comments (0) »DIGO Brands The Wall Street Journal
DIGO CEO, Chief Creative Officer Mark DiMassimo and Client Services
Partner, John Mittnacht hold forth on the good, bad and ugly of
SuperBowl television commercials in today’s Wall Street Journal. Click here to read the story online.
Reply To A Young Art Director
Jesse,
Thanks for the intelligent, inquisitive note and the charming pdf.
You have definitely appreciated us for what we try to be, and I thank you for that.
Re: the media predictions, I could go on and on but it doesn’t really matter. We need to be ready to create in more media, to invent media, to reinvent media… we definitely need to be generalists.
Re: hard sell vs. soft sell, I’m in an interesting position in that I started out in direct marketing, which is measured on nothing so much as it’s ability to close the sale. My argument for buzz, viral, bonding, social, brand building or whatever you want to call the “soft sell” or indirect route always comes down to “it makes the selling easier and more efficient” so you end up with more revenue — AND I CAN PROVE IT. (more…)
What was the best place you ever worked?
“In the ten years I worked for other agencies…I knew that my goal was to one day found a truly great agency. I considered every job I had continuing education, so I never hesitated to hire people who were older, better and much more highly paid than I was.
The most important question I asked every single one of them was, ‘What was the best place you ever worked?’ I’d follow up with, ‘What made it the best place to work?’ These discussions could go on for hours because I never tired of the subject, and I found that even for the best people, a great work experience is rare—they loved talking about it too.
The common theme was competence. ‘We were just good at what we did.’ That’s the representative quote…”
– Mark DiMassimo, quoted in Leadership Secrets of the World’s Most Successful CEOs by Eric Yaverbaum
Network of the Free. Home of the B.R.A.V.E.
Wouldn’t it feel good to feel good about what you do at the office?
We think enthusiasm is priceless. When you fake it, you lose it. But when it’s real, you have to protect it. People don’t give you their best just because you happen to own the company they work for. This principle was established long ago. People give you their best because they are absolutely enthused to be part of the team. We don’t believe in a network of the owned. We believe in a network of the enthused. We’re enthused to be working together. We’re enthused about the clients we work with. We’re enthused about the things we’re working on. We’re enthused about the ideas and images that we’re putting out there. We choose to be enthused.
We’re good at what we do. We can be incredibly convincing, deeply influential. We don’t want to convince anyone to do anything bad for themselves or the world. But more than that, we know we’re a force, so we want to be a force for good.
We’re a network of people and organizations that want to feel good, very good, about the things we’re being influential about. (more…)