Eric Yaverbaum, CEO, Ericho PR
Eric Yaverbaum co-founded Jericho Communications in 1985, the 11th ranked PR firm in the country to work for and served as its president for 21 years before their highly touted and successful merger in 2005. Yaverbaum now runs New York City agency hot shop Ericho Communications (www.erichopr.com). He brings 27 years of experience to the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology and professional services markets and building brands such as Sony, Progressive Insurance,TCBY, Mrs. Fields, Subway Sandwiches, IKEA Home Furnishings, Domino’s Pizza, H&M and American Express, among many others.