POSTED BY Team DIGO | August 17, 2010 10:01 am | PERMALINK
Even though it was only a few years ago, life in the year 1999 B.C. – Before Cell Phones – is difficult to imagine now. More than a platform to play ‘Bejeweled’, cell phones have become an essential tool for communicating in today’s modern world. With text messaging, e-mail and even Twitter now used as vital modes of communication, life without a cell phone seems little more than a a Yakov Smirnoff “In Soviet Russia…” joke — or if you’re truly tech-obsessed, a total nightmare. But even with the added convenience and ease that a cell phone brings, there are some definite downsides. Some experts believe excessive use can cause us to become more impatient, impulsive, forgetful and even more narcissistic, reports the New York Times. A recent poll conducted by the paper found that people think cell phones are intrusive and increase stress levels. To read more click here.
POSTED BY Team DIGO | January 18, 2010 10:06 am | PERMALINK
Throughout our 14-year history, and for ages before the word became a cliché, we’ve been noted for our ability to create “buzz,” or extended excitement, presence and word-of-mouth regarding a product or brand. This is the kind of advertising you don’t pay for: it’s based on people’s inherent need to share information because doing so makes them feel validated, inspired and unified.
Certain people naturally function as brand advocates, and our job is to inspire and guide these “influentials.” At DIGO, this responsibility doesn’t fall to one department or specialty—it’s a company-wide mission that will be the goal of everyone on your team.
DIGO’s buzz and social marketing services include:
POSTED BY Team DIGO | May 7, 2009 9:58 am | PERMALINK
New York City based DiMassimo Goldstein (DIGO) was founded by Mark DiMassimo in 1996. DiMassimo had created pioneering digital and interactive programs for blue chip clients, led creative on some of the most successful launches of all time, and risen to the top of the direct marketing world. He then jumped to a top creative position at a boutique hot-shop and in three years helped build it into a thriving mid-sized integrated powerhouse. Launching with one employee (a strategist), DiMassimo quickly became the fastest growing agency in the U.S. Working with visionary clients on innovative business models, the agency evolved a unique approach that reflects the world of the consumer while standing the priorities of the holding companies on their heads. At DIGO, every dollar is put to work building client business in a measurable way. One of the country’s top PR brains vets every campaign idea for story value. Brand and business building at this thriving independent includes strategy, research, brand development, design, innovation, advertising, direct, digital, and social marketing
