Mark DiMassimo, CEO & Chief Creative Officer
One part social scientist, two parts creative marketer, DiMassimo is a writer, creative director, entrepreneur, experimenter-in-chief, CEO and founder of DIGO. (more…)
Leadership
Lee Goldstein, President
What is your role?
I’m known as the “GO” in DIGO. (I’m also known as the President of the company.)
Why are you well positioned for it?
For the past 12 years, I’ve worked with founder Mark DiMassimo to transform DIGO from a promising start-up into the well-respected brand and business-building agency that it is today. I’m relentlessly focused on driving clients’ business objectives forward. I make sure every light is green on our clients’ road to success‒that they each have the right strategy, message, medium, team, price, budget, timeline and execution.
I’m also committed to using innovative marketing approaches, whether through cutting-edge digital, social marketing, or direct or traditional media, to help DIGO’s clients flourish in every market.
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John Mittnacht, Partner - Director of Client Services
What is your role?
As Partner/Director of Client Services I’m an every-day advocate for the agency’s two most precious resources: our clients and our people. For clients, I function as part of the DIGO braintrust who finds the best strategic solutions for a brand, whether driven by digital, social, PR, buzz or conventional media. For our agency team, I’m player-coach, rolling up sleeves for the day-to-day management and leadership of some accounts, providing direction and counsel behind the scenes for others.
Why are you well positioned for it?
I’ve led account-service teams for aggressive, entrepreneurial agencies like DIGO before (Deutsch in its early days, Fallon’s dot.com-fueled New York office). I’ve also led marketing teams for global, corporate institutions like Citi Global Wealth Management. So I understand the range of challenges businesses large and small face, from both client and agency perspective. Our clients tend to like that. (more…)
Eric Schutte, Creative Director
What is your role?
Creative director. To make the work, before it leaves our doors, as great as it can possibly be.
Why are you positioned for it?
Over the years I’ve worked with some of the largest and smallest successful brands in the world, including Fedex/Kinko’s, Cingular, DirectTV, GE, VISA, Hyatt, Lennox Hill Hospital, E-Trade, Office Depot, Car Max, About.com, Thestreet.com, Cannon, People Magazine, The Sporting News, e-Campus, Eight O’Clock Coffee, The Pro-Choice Public Education Project, Primedia, Daffy’s, Tire Kingdom, The American Civil Liberties Union, Hillary Clinton for Senate, For Eyes, Rheingold, Pepsi, Pizza Hut, Snickers, and Volvo. Plus, I’ve had the honor of learning under and working with some of the brightest minds in the industry.
What is your passion?
To create both effective and memorable advertising.
More so, to develop breakthrough and original ideas. Ideas that stop you, move you and give you that “feeling.”
Ruth Ayres, Director of Strategy and Marketing
What is your role?
Director of Strategy and Marketing for DIGO.
Why are you well positioned for it?
I have over 20 years of experience at top advertising agencies such as DDB, TBWA and Lowe. My pitch portfolio includes enduring brand ideas such as “Hey, You Never Know” for the New York State Lottery, “Work Hard, Fly Right” for Continental Airlines, “Way to Shop” for Macy’s and “Can You Hear Me Now” for Verizon Wireless. I have developed innovative methods for understanding consumers, including the original Women’s Research Initiative that eventually became Just Ask a Woman. I have worked with my colleagues at DIGO to develop a powerful social media measurement tool and to help the agency rewrite the book on creative strategy in a social world.
What is your passion?
Cooking, rescuing dogs, jumping horses, yoga and, most of all, my high school sweetheart and husband of many years, Eddie. (more…)
Leslie Dukker Doty, Managing Partner
What is your role?
As Managing Partner and strategic leader at DIGO, I am responsible for working with clients and the DIGO teams to identify and define the key business, marketing and communications objectives and insure that those objectives are supported and translated into breakthrough, market altering campaigns.
Why are you well positioned for it?
My diverse experience of over 20 years viewing business problems from a variety of perspectives; as the client, business consultant, owner of significant P&L’s and entrepreneur having launched a global advisory business. That, combined with my agency relationships as a creative agency collaborator, is a unique mix with a total business perspective lens. Having 360 views of business problems at an agency is quite unusual. (more…)
Marilyn Marsh, Brand Director
What is your role?
Brand Director for DIGO.
Why are you well positioned for it?
My career started at big agencies, where I worked on breakfast cereal, laundry detergent, giant corporate image accounts. I saw the light and found my way to health care and financial services, B2C and B2B. I say with pride that I am now in my ninth year of working with client Memorial Sloan-Kettering, both here at DIGO and at their previous agency.
I am passionate about my clients and working collaboratively with them to achieve great things. It’s always been important to me to develop an in-depth understanding of my clients’ businesses, and the dynamics at work in their industries and their organizations. That’s the only way we can become true partners in the long term. I’m delighted to add that my colleagues at DIGO share this attitude.
I’ve been a client. I’ve worked at agencies, big, small and in between. The perspective one gains from seeing issues from every angle is invaluable.
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Steve Dolan, Director of Client Fulfillment
What is your role?
As Director of Client Fulfillment, I lead the Brand Management team and certain accounts. I’m responsible for our client fulfillment systems and processes. Ultimately, I’m here to ensure that DIGO delivers on every promise.
Why are you well positioned for it?
I lucked out by being the youngest of four in a family of exceptional (and diverse) talent, extreme devotion and brilliant lunacy. In other words, I’m home at DIGO.
My career began at boutique direct marketer The Sloan Group in New York, where I drove business to the Bank One, Chase and Hudson United Bank accounts. Then I moved to direct agency giant Draft, where I helped build their largest business, Verizon (focusing on the national launch of FiOS, their fiber optic product). After Verizon, I joined the new Citi Cards team when DRAFTFCB won the business — launching the flagship account under the new DRAFTFCB agency model.
What else? Oh, well, my trailblazing dance moves and strict liberal arts background certainly help.
Margot Vaughan, Media Director
What is your role?
My role at DIGO is Media Director.
Why are you well positioned for it?
I have been in the media business for about 20 years. I’ve held many different positions across all mediums and have an extensive background in print, broadcast, planning, buying, etc. My team and I pride ourselves on retaining clients for many years, which is somewhat unheard of in our business. We’ve been able to do this because we work hard at developing true partnerships. We are always looking for innovative, strategically sound opportunities for our clients. We negotiate hard but fairly with our media vendors and make sure that they know our minds are always open to new ideas, so that they come to us first with opportunities. We do what it takes to meet or exceed our clients’ goals in all instances.
Desiree Cortez, Director of Finance and HR
What is your role?
I’m the people and money person.
Why are you well positioned for it?
I started my career as an educator, where the most valuable skill I learned was how to bring order to chaos.
About five years ago, I decided it was time for a change and moved to NYC to launch a new career. I found DIGO shortly thereafter, and it’s been a perfect match: I’ve been able to put my past experience to good use while also developing new skills.
Since, like DIGO, I’m always pushing myself to the next level, I’m currently working on my Master of Accounting and Financial Management degree, which will result in me becoming both a Certified Public Accountant and a Chartered Financial Analyst.