Zempleo
Sabrina Chisholm
President, Zempleo
30+
Years in staffing operations and client management
19
Years as President of Zempleo, since August 2007
1,185
People following her LinkedIn profile
RolePresident of Zempleo, a certified MBE in payrolling, EoR, IC compliance and MSP services. CEO and co-founder is Amein Punjani.
PathOperations roles at Olsten Staffing Services, Kelly Services and SOS Staffing before Zempleo.
NetworkVistage member in group KEY 9294, listed in seven Vistage networks including Women in Leadership and AI.
The 7 on 7+ Assessment
Professional Brand 7 on 7+ Score
Profile Score
12 / 49
Profile effectiveness as evidence of leadership thinking. Seven criteria, each scored 1 to 7. Built on methodology developed by Alan Power and Gair Maxwell.
IDEA Score
12 / 49
Power of your complete digital presence, including social, search, gen-AI - to generate PULL.
Profile Score
12
Tracks your profile effectiveness.
+
IDEA Adjustment
2
Adjusts for your complete digital footprint.
=
7 on 7+ Score
14
Your legend-building signal.
Category Leader
Daphne Dolan, City Staffing
29
Profile
29
IDEA
A first-person About that opens with her teacher-and-coach start, a banner that states a belief, and weekly first-person posts in a branded quote-card format.
Executive Takeaway
Sabrina Chisholm has led Zempleo as President since 2007, after operations roles at Olsten, Kelly Services and SOS Staffing. On LinkedIn that record sits behind a title-only headline, a third-person About and an activity feed made entirely of company reshares. Her profile scores 12 of 49 and her off-profile IDEA signal 12 of 49. Much of the distance to Daphne Dolan, who scores 29 on the same seven, comes down to choices within her control: a headline that names her buyer, an About in her own voice, and a first post.
Profile Score - By Criterion
Seven criteria, each scored 1 to 7 by Alan Power and Gair Maxwell. The sum is your profile score out of 49. Vistage room average: 13 to 14. A score above 20 is genuinely strong.
2
First Impression
Immediate 2-3 sec WOW factor. Instant clarity on who this profile speaks to.
Her headshot is professional, and the profile carries LinkedIn's verification badge. The headline, "President at Zempleo," tells a visitor her title but not who she helps or what changes for them, and the sunset banner holds no message. A headline built around the buyers she serves is one way to make those first seconds count.
1
Impact
A signature asset. Genuine human connection, story-based rather than promotional.
Nineteen years at Zempleo and three earlier operations roles give her plenty of material to draw on. The profile has no Featured section, no video and nothing she has made yet. A short video or a one-page piece in her own voice could fill that open Featured slot.
1
Originality
A distinctive point of view. Instantly recognizable. Not category-standard advice.
The About describes a 30-year career across every side of staffing operations. Its phrases, such as exceeding customer expectations and optimizing business process solutions, offer no idea or advice of her own, so as written it could belong to anyone in the role. One possible step is to put a single view she holds about how contingent programs should run into her own words.
2
Culture
Real personal material indicating a full human. Not a credential list.
The About covers three decades of operations, client management and team development. It is written in the third person and lists credentials, so the person behind them stays out of view. Rewriting it in first person, with one story from those thirty years, is a simple way to let readers meet her.
1
Consistency
Track record of publishing current, original content in a recognizable format.
Ten activity items go back about eight years, most of them Zempleo news shared with her network. All ten are reshares; the newest is seven months old. A short post under her own name, at a pace she can keep, could start a publishing record that is hers alone.
2
Audience Reach
Numbers indicating a growing community. Evidence of genuine engagement.
1,185 people follow the profile, more than its 500+ connection floor, and she has written eleven recommendations for others. She has received none so far, and the only confirmed contact path is LinkedIn messaging. Asking a few long-standing clients for recommendations is an easy way to put their voices on her profile.
3
Visuals
Cohesive visual elements reflecting personal brand. Distinctive design language.
The headshot is professional and matches her Vistage photo, so people meet the same face in both places. The banner is a sunset photo with no text, brand or message. A banner carrying one line about her work, set in a consistent design, is a quick visual upgrade.
IDEA Score - The Signal Before the Click
How She Shows Up in the World
The IDEA Score measures what happens before someone reaches her profile, the off-site signal that shapes perception from the first search, the LinkedIn scroll, the leader post.
12
out of 49
IDEA Score - Digital Footprint
The Idea That Changes Everything
Seven axes. Each one measures a different dimension of how your off-site signal lands, not what your profile says, but what the world hears before anyone clicks.
Pull vs. push. Category of one vs. category of many. A founder voice vs. a corporate signal. These are the levers that determine whether a prospect arrives already interested, or arrives already skeptical.
2
Pull vs. Push
Content creates gravity vs. broadcast/promotional
Zempleo's Guidant Global Supplier Summit post, which she reposted, drew 23 reactions, the strongest response in her feed. All ten of her activity items are reshares, eight of them Zempleo content, and her own words express pride in the team and the rebrand. A short post of her own about something she saw on a program, told from her seat, is one possibility.
2
ONLY vs. Category
Proprietary language/named POV vs. sounds like every competitor
Two comments carry her own words: pride in the Zempleo team and excitement about the rebrand. Both use language most staffing leaders share, so nothing yet connects back to her alone. Her Vistage bio mentions "finding the grey," and a phrase like that, used often, could become a line people link to her.
2
Audience Building
Clear who it's for AND building following beyond buyers
1,185 people already follow her. Nothing yet shows reach beyond her existing network, and with no posts of her own there is no defined reader or reason to come back. Picking one reader, such as contingent workforce program managers, and writing for them is one way to begin.
2
Different-er vs. Better
Competes on distinctiveness/belief vs. features/specs/price
Her record is long and specific: 30+ years in staffing, President of Zempleo since 2007, a Vistage member since 2017. That record makes the whole case, with no belief yet in her own voice. Her Vistage bio mentions building to each person's strengths, a conviction she could state in public, in first person, for others to weigh and discuss.
1
IDEA vs. Best Practices
Organizing belief visible across all channels vs. channel-by-channel
LinkedIn is the one channel found in use. It holds no original posts or repeating format, and her reshares come in scattered bursts with gaps of up to three years between them. A simple recurring piece, such as a short field note, could give readers something to look for.
1
Founder/Leader Voice
Named human with consistent opinionated first-person presence
Her name and bio appear on Zempleo's leadership page, so buyers can find her. She has no original posts; her first-person words are two short comments on company posts, and eight of her ten activity items pass along company content. Sharing a view in her own words, on work she runs every day, could let buyers hear from the President herself.
2
Cultural Relevance
Signal connects to a larger shift in the world vs. exists in isolation
She takes part in the wider business community through Vistage, where a member listing places her in seven networks, including Women in Leadership. Beyond that, a name search returns her own profiles and data-aggregator listings, with no press, panels or board roles. Vistage events and supplier-diversity programs are rooms where a panel seat could fit naturally.
Digital Footprint Scan
Where She Can Show Up Next
LinkedIn
Weak
1,185 followers and ten activity items, all reshares, the newest about seven months old. The audience is already in place for posts in her own voice.
Vistage
Active
Member profile with a bio that mentions travel, adventure and finding the grey. That material has not yet reached LinkedIn.
Speaking and press
Absent
No panels, interviews or bylines found by name search. Vistage and supplier-diversity programs are two rooms where she already belongs.
Newsletter or series
Absent
No recurring format under her name. A short repeating piece would give readers a reason to return.
Instagram
Absent
No account found under her name. LinkedIn already holds her professional audience.
YouTube or video
Absent
No video of her speaking found. One short clip in her own voice would work on the profile and in posts.
Strategic Opportunity
How to Build Her Legend
Short Term
Answer the B.H.O.Q. for her own voice
Clarify: who is Sabrina beyond President at Zempleo? Her Vistage bio already points at an answer: finding the grey in staffing and building to each person's strengths. The decision is which of those she will stand behind in public.
Choose the reader
Clarify: decide whether she writes for contingent workforce program managers, HR operations leaders or procurement teams. That choice sets the headline, the About and every post after them.
Agree who speaks on what
Clarify: Zempleo has a CEO and a President. Settle which topics are hers so her posts add to the company's rather than repeat it.
Medium Term
Rebuild the profile around the answer
Identity: a headline that names her buyer, a first-person About with one story from three decades in operations, and a banner that states one message.
Make one signature asset
Identity: a short video of her explaining what finding the grey looks like on a real contingent workforce program, pinned to Featured.
Build a repeatable field note
Growth: one recurring format in her voice, drawn from the programs Zempleo runs, paired with recommendations from clients who have stayed fifteen years or more.
Competitive Landscape
Who's Setting the Pace
Daphne Dolan
CEO, City Staffing (WBE-certified)
Headline names her service and credentials, and the banner reads "Hiring Isn't Transactional. Neither Are We." Her About opens in first person with a teacher-and-coach start. She posts about weekly in a branded quote-card format and spoke at ASA Staffing World and THRIVE Live in 2026. 1,110 followers.
Angela Alberty
CEO, myBasePay
Headline "CEO at myBasePay | Wife | Mother" with 7,061 followers and seven recommendations. Her About names her as a first-generation Latina from Houston. Featured holds seven of her own posts, and she posts in first person several times a month. SIA Global Power 150 honoree.
Kara Hertzog
President, Innovative Employee Solutions
San Diego payrolling and EoR firm, third-generation family leadership. First-person About, a designed company banner and 2,089 followers. She posts several times a week, mostly company graphics, and was named to SIA's 2026 Global Power 150.
What the leaders share
Pattern across the set
All three post under their own names at least weekly, and two state who they are in first person on the profile. None has a made asset in Featured, so that slot is open across the whole set, including for Sabrina.
Market Context
Why This Is Harder, and Easier, Than It Used To Be
Contingent workforce buyers do much of their reading before they talk to anyone in sales, and executives who publish have become the norm. That raises the value of a clear voice and makes a quiet profile easier to notice.
71%
of hidden B2B buyers have little or no contact with sales teams
Edelman and LinkedIn, B2B Thought Leadership Impact Report, 2025
64%
trust thought leadership more than product sheets or brochures
Edelman and LinkedIn, B2B Thought Leadership Impact Report, 2025
63%
of companies already position their CEO as an external voice
V2 Communications, CEO Visibility Report, 2026
51%
name social media thought leadership as the top tactic for executive visibility
V2 Communications, CEO Visibility Report, 2026
What Keeps You Up at Night
The forces shaping Sabrina Chisholm's competitive environment, and why standing still is not an option.
Buyers decide before the first call
Most of the people who influence a vendor choice never meet sales. If her view is not published, it does not reach them.
Edelman and LinkedIn, 2025 HeadwindPeers are already visible
Two of the three peers in this set were named to SIA's Global Power 150 and post weekly. Buyers comparing presidents see their voices first.
HeadwindQuiet now stands out
With most companies putting their leader forward, a profile with no original posts reads as an absence rather than as discretion.
V2 Communications, 2026 HeadwindWhere the Opportunity Lives
The same forces creating pressure are also creating openings for those willing to lead.
Strong ideas open doors
95% of hidden buyers say strong thought leadership makes them more receptive to outreach.
Edelman and LinkedIn, 2025 TailwindExecutives pass work along
35% of hidden buyers say a senior executive encouraged them to consider a vendor because of its thought leadership.
Edelman and LinkedIn, 2025 TailwindShort beats long
57% of hidden buyers prefer quick takeaways to dense reports, which favors a short recurring field note over a long white paper.
Edelman and LinkedIn, 2025 TailwindUnlock Your Full Roadmap
Her Future-State Professional Brand
The full roadmap turns her answer to the B.H.O.Q. into a profile, a signature asset and a repeatable format, sequenced so each step builds on the one before it.
Phase 1
Clarify
Phase 2
Identity
Phase 3
Growth