Anthony Abdy
Stonework Inc

Anthony Abdy

President

$17.2B
US Tile Installation Market (2025)
0.9%
Industry Revenue CAGR, 5-Year
66,000+
US Tile Installation Businesses
Founded1998, by Anthony Abdy during his business degree at Suffolk University. Originally Stonework Design and Consulting, Inc.
Scale11 to 50 employees, estimated $1 to 10M revenue, headquartered in Fairfield, NJ. Received two SBA PPP loans in 2020 and 2021 supporting 28 to 33 jobs. Inc. 5000: No. 3,815 (2017) and No. 4,297 (2018).
Key signalAnthony operates two companies covering the full stone lifecycle: Stonework Inc. for installation since 1998 and Statewide Stone Care for restoration and maintenance since 2017. No identified competitor in the tri-state market holds both.
The 7 on 7+ Assessment

7 on 7+ Score

Website Score
13 / 49
Website effectiveness as evidence of leadership thinking — 7 criteria, each scored 1–7. Build on methodology developed by Alan Power & Gair Maxwell.
IDEA Score
8 / 49
Power of your complete digital presence, including social, search, gen-AI - to generate PULL.
Website Score
13
Tracks your website effectiveness.
+
IDEA Adjustment
1
Adjusts for your complete digital footprint.
=
7 on 7+ Score
14
Your legend-building signal.
Category Leader
Artisan Stoneworks
26
Website
20
IDEA
Artisan leads the category digitally by making the founder's story and the company's generational craft the organizing frame for every channel. The website copy, LinkedIn posts, and Instagram photography all tell the same story: four generations of stone expertise, old-world craft combined with current technology. Project photography functions as a portfolio that speaks to architects and luxury buyers before a single conversation happens.

Executive Takeaway

Stonework Inc. is a 27-year-old B2B tile and stone sourcing-and-installation company with real operational depth: a founder who started the business during college, a core team with tenures dating to 2007, supplier relationships across six commercial sectors, and two Inc. 5000 appearances in 2017 and 2018. Anthony also operates a second brand, Statewide Stone Care, focused on stone restoration and maintenance, which has a noticeably more active digital presence including a homepage video, a blog updated through May 2026, and 3,300-plus Instagram followers. The Stonework Inc. digital footprint does not yet reflect what Anthony has built in the market. The opportunity is to let the 27-year operating record, the Inc. 5000 story, and the two-brand platform become visible to GCs and developers who are looking before they call.

Website Score — By Criterion

Seven criteria, each scored 1–7 by Alan Power and Gair Maxwell. The sum is your website score out of 49. Vistage room average: 13–14. A score above 20 is genuinely strong.

2
First Impression
Immediate 2-3 sec WOW factor. Instant clarity on who this brand speaks to.
Based on Google-cached content, the homepage opens with: 'Since 1998, Stonework has been a leader in the Tri-State area to source, and install natural stone and ceramic tile for the construction industry.' Accurate, but indistinguishable from several regional competitors. The four-value tagline (professionalism, adaptability, accountability, integrity) does not differentiate. Nothing in the first screen stops a visitor or tells them why this company over the next one.
1
Impact
Signature homepage video. Genuine human connection, cinematic and story-based.
No homepage video found in any cached or indexed content. The site appears to rely on static project photography. The sister brand, Statewide Stone Care, embeds a YouTube process video on both its homepage and About page. That contrast shows what is available within Anthony's own portfolio. For a company with 27 years of project history across hospitality, retail, and institutional work, the visual story on the Stonework Inc. site is thin.
2
Originality
Highly distinctive identity. Instantly recognizable. Not a template.
Cached site structure follows a standard construction company template: About, Services, Team, Our Work. The one genuinely distinctive element is a dedicated Anthony Abdy founder bio page, which tells a real origin story: the company started as a college business-school project in 1998. That story does not appear on the homepage or in the main navigation. The two Inc. 5000 appearances are also absent from any page found in search.
2
Culture
Video evidence from real people indicating a destination employer. Not a values list.
The Team page names eight people with individual bios and specific tenure data. Evelyn has been with the company since 2007, Jay since 2012, Sal and Ralph since 2014. That kind of tenure in a trade business is a real signal. It lives entirely in text and is not reinforced by video or any visual storytelling.
1
Consistency
Track record of publishing current, original content across platforms.
The blog and news section ('Our Work') shows no post dates more recent than 2021-2022 in any Google-indexed result. The Instagram account has 59 total posts across its entire existence. No active content engine is visible across any Stonework Inc. channel. Statewide Stone Care shows blog posts dated February, March, and April 2026.
2
Audience Reach
Numbers indicating a growing community. Evidence of genuine engagement.
The homepage addresses 'the construction industry' broadly. The About page lists six verticals: housing, hospitality, restaurant, retail, corporate interior, and institutional. No channel speaks with specificity to any one of those buyers. The signal covers everyone, which makes it land for no one in particular.
3
Visuals
Cohesive visual elements reflecting brand spirit. Distinctive design language.
Based on cached content, the site uses a dark visual palette with real project photography rather than stock images. Typography and color appear consistent. The design is professional and does not hurt credibility, but it does not stand out within the category.
IDEA Score — The Signal Before the Click

How You Show Up in the World

The IDEA Score measures what happens before someone reaches your website — the off-site signal that shapes perception from the first search, the LinkedIn scroll, the founder post.

8
out of 49
IDEA Score — Digital Footprint

The Idea That Changes Everything

Seven axes. Each one measures a different dimension of how your off-site signal lands — not what your website says, but what the world hears before anyone clicks your URL.

Pull vs. push. Category of one vs. category of many. A founder voice vs. a corporate signal. These are the levers that determine whether a prospect arrives already interested — or arrives already skeptical.

1
Pull vs. Push
Content creates gravity vs. broadcast/promotional
The Stonework Inc. Instagram (@stoneworkinc) shows 59 posts, 332 followers, and 281 following. That near-inverted ratio signals a company watching others more than drawing them in. The LinkedIn company page has 1,090 followers with no visible post cadence. The Twitter/X handle (@StoneworkInc) is registered but shows no current activity in search results. Nothing in the off-site footprint earns attention. It is presence without signal.
1
ONLY vs. Category
Proprietary language/named POV vs. sounds like every competitor
The language visible off-site: 'experience, excellence and reliability,' 'integrity nurtured since inception,' 'outstanding reputation.' Every quality contractor in the tri-state area uses some version of those same words. The LinkedIn tagline 'Our Team is Your Team' is the closest thing to a proprietary framing, but it does not appear anywhere else.
1
Audience Building
Clear who it's for AND building following beyond buyers
No community forming beyond existing contacts. The Instagram count (332) and LinkedIn count (1,090) reflect a professional network, not an audience being built. No newsletter, LinkedIn article cadence, or other mechanism for reaching buyers beyond current relationships was found.
2
Different-er vs. Better
Competes on distinctiveness/belief vs. features/specs/price
The off-site signal competes on 'better': 28 years of experience, team quality, reliability, warrantied systems. The Inc. 5000 appearances in 2017 and 2018 are the strongest available proof points and the only third-party validation found. Neither is visible in any current channel.
1
IDEA vs. Best Practices
Organizing belief visible across all channels vs. channel-by-channel
Each channel does what that channel is expected to do. The website is informational. The Instagram carries project photos. The LinkedIn page is a profile. No through-line connects them. There is no recurring phrase, no organizing belief about what makes a stone subcontractor worth trusting, no consistent story across platforms.
1
Founder/Leader Voice
Named human with consistent opinionated first-person presence
Anthony's LinkedIn profile carries 16 written recommendations with specific, credible language: 'rare bird in this industry,' 'integrity and professionalism,' 'no brainer, must hire.' The activity visible on his profile is engagement with others' content, not original posts. The market credibility is real. It is just not visible to anyone who has not already worked with him.
1
Cultural Relevance
Signal connects to a larger shift in the world vs. exists in isolation
No connection found between Stonework's off-site signal and any larger conversation: NYC development cycles, the skilled trades labor shortage, sustainability in commercial interiors, or anything beyond the company's own services. The signal is entirely self-referential.
Digital Footprint Scan

Where You're Showing Up — and Where You're Not

Company Website (stoneworkinc.com)
Active -- not directly viewable
The site is live and Google-indexed but returned a connection timeout during multiple attempts. All website content in this report was sourced from Google-cached text and search snippets. Confirmed sections: Home, About, Services, Team, Our Work, Contact. The Team page is a genuine strength with eight named staff members and specific tenure data. A dedicated Anthony Abdy founder bio page exists at stoneworkinc.com/anthony-abdy/ with the full origin story. Blog content ('Our Work') shows no post dates more recent than 2021-2022 in any indexed result. The connection error should be addressed, as a misconfigured file can suppress indexing.
Company LinkedIn (linkedin.com/company/stoneworkinc)
Weak
1,090 followers. Tagline: 'Our Team is Your Team.' Company description accurately reflects the business. No post cadence was visible to external viewers. The follower count was built over time, not through active content publishing.
Anthony Abdy LinkedIn (linkedin.com/in/anthony-abdy-1a92a3b)
Weak
Profile is complete with company history, founder narrative, and 16 written recommendations containing specific, credible praise. Activity visible in search reflects engagement with others' posts rather than original content. No first-person articles, recurring professional opinions, or stated perspective on the industry was found. The profile signals credibility to anyone who finds it. It does not signal a voice.
Statewide Stone Care Website (statewidestonecare.com)
Active
A second brand under Anthony's leadership, focused on stone restoration, polishing, repair, and maintenance across NYC, NJ, and CT. The site was fully accessible for this report. It is noticeably more developed digitally: a YouTube process video embedded on both the homepage and About page, a service menu across 12 categories and 10 stone types, a blog with posts dated February through May 2026, a portfolio section, a Google review feed showing a 5.0 rating, and active links to Instagram, Facebook, and LinkedIn. The brand launched in 2017 per the Instagram bio. This site shows what is operationally possible within Anthony's own portfolio.
Statewide Stone Care Instagram (@statewidestonecare)
Active
3,323 followers, 301 following, 192 posts. The homepage links directly to recent Instagram Reels as a content feed. This is the most active social channel across the entire Anthony Abdy portfolio: 10 times the followers of the Stonework Inc. account and more than three times the post volume.
Stonework Inc. Instagram (@stoneworkinc)
Weak
332 followers, 281 following, 59 total posts. The near-inverted follow-to-follower ratio and low total post count signal a dormant account. No recent post dates were accessible without login.
Twitter/X (@StoneworkInc)
Absent
Handle is registered per the Inc. 5000 company profile at inc.com/profile/stonework-design. The X page returned no visible content or recent activity in search. Treat as dormant.
Facebook
Weak
A Facebook page (facebook.com/StoneworkDesignInc) exists for Stonework Inc. with at least one past project post visible (a Glasshouse installation). A separate page (facebook.com/stonecarenyc) exists for Statewide Stone Care and is linked from the Statewide website footer. Activity levels for both were not fully verifiable without login.
YouTube
Partial
No dedicated YouTube channel found for Stonework Inc. or Anthony Abdy. Statewide Stone Care has at least one YouTube video (a process and restoration demonstration embedded on the website). A standalone branded channel was not confirmed.
Industry Recognition (Inc. 5000)
Active -- not promoted
Stonework appeared on the Inc. 5000 list of fastest-growing private companies twice: No. 3,815 in 2017 and No. 4,297 in 2018. This is a third-party credential that distinguishes the company from the large majority of local competitors. It is not visible on the current website, LinkedIn page, or any social channel found in this research.
Strategic Opportunity

How to Build Your Legend

Short Term (0–6 months)

Surface the Inc. 5000 credentials
Two consecutive Inc. 5000 appearances (2017, 2018) are sitting unused. A GC or developer checking credentials online will not find this without digging. Adding it to the homepage, the LinkedIn company page headline, and Anthony's LinkedIn summary costs nothing and changes what a prospect sees in under a minute. The designation carries third-party validation that no self-description can match.
Research the connection error on stoneworkinc.com
The primary website returned a connection timeout during this research session. If the file is misconfigured, it may be suppressing Google indexing, meaning prospects searching for the company find less than they should. A developer can check and correct this in under an hour. Worth confirming before anything else.
Move the founder story to the homepage
The Anthony Abdy bio page contains the most distinctive content on the entire site: a company founded in college, 27 years of growth, two Inc. 5000 appearances. None of that surfaces on the homepage. A condensed version of the origin story placed on the homepage gives a first-time visitor something to remember within their first 60 seconds on the site.

Medium Term (6–18 months)

Borrow the Statewide Stone Care content model for Stonework Inc.
The two brands share an owner but operate at different levels of digital maturity. Statewide Stone Care has a homepage video, an active blog, 3,300-plus Instagram followers, and a Google review feed. Stonework Inc. has none of those. The infrastructure and the operational knowledge already exist within Anthony's portfolio. A process video featuring real Stonework Inc. project sites would give the company a visual story and a first impression that no local B2B competitor currently has.
Build Anthony's LinkedIn presence as an industry voice
The 16 recommendations on his profile are proof of a reputation that precedes him in the market. The gap is that this reputation is invisible to anyone who has not already worked with him. A monthly posting cadence covering project observations, lessons from 27 years of NYC commercial work, or what separates a stone sub who truly coordinates from one who just shows up would create a professional voice that compounds over time. The starting material is already in his head.
Create a unified brand story connecting both companies
Stonework Inc. installs stone. Statewide Stone Care maintains and restores it. Together they cover the full lifecycle of natural stone in commercial environments. No single-service competitor in the tri-state area identified in this research can make that claim. A clear narrative connecting the two brands gives Anthony a proprietary market position and a reason for GCs and property managers to think of both companies at once.
Competitive Landscape

Who's in the Conversation

Port Morris Tile and Marble Corp.
LARGE-SCALE REGIONAL COMPETITOR
Based in the Bronx, Port Morris is consistently cited as New York's largest tile and marble commercial contractor, ranked 11th among specialty contractors in the tri-state area. Serves shopping malls, hotels, office buildings, and medical facilities with regional offices in Boston and New Jersey. Operates at a significantly larger scale than Stonework Inc. but focuses exclusively on commercial installation with no maintenance or restoration arm.
Artisan Stoneworks
LUXURY NICHE COMPETITOR
New York-based luxury stone specialist focused on bespoke cut-to-size work for luxury retail, high-end residential, and high-value commercial projects coast to coast. Four generations of family history in the stone trade. Has worked on the Chanel Fifth Avenue flagship and similarly high-profile commissions. Their website and LinkedIn carry the strongest digital presence found in the category: editorial-quality project photography, a visible founder story, and a brand voice that is clear and consistent across channels.
Intertech Commercial Flooring
MULTI-TRADE REGIONAL COMPETITOR
A commercial flooring contractor carrying and installing tile and stone alongside other flooring categories. Competes with Stonework Inc. in corporate interior and institutional verticals. Operates as a broader flooring contractor rather than a stone specialist, which means a wider service offering but less category depth.
The Real Insight: Full-Lifecycle Stone Ownership
COMPETITIVE ADVANTAGE
Anthony Abdy is the only principal in the NYC tri-state market found in this research who operates both an installation company (Stonework Inc., active since 1998) and a restoration and maintenance company (Statewide Stone Care, active since 2017). A GC who installs with Stonework and a property manager who maintains with Statewide are both Anthony's clients, and neither currently knows they are working with the same person. Making this two-brand, full-lifecycle positioning explicit and visible is the most defensible market move available to him.
Market Context

The Industry Around You

The U.S. tile installation industry generated an estimated $17.2 billion in 2025, with roughly 66,000 businesses operating in a highly fragmented market where no single company holds more than 5% share. Growth has been modest at a 0.9% CAGR over five years, as luxury vinyl tile competition and interest rate-driven construction slowdowns have weighed on demand. Commercial, hospitality, and institutional segments have held more steadily than residential. The NYC tri-state market operates in a premium tier of this national picture, where project complexity, supplier relationships, and subcontractor reliability command pricing power that commodity installers cannot reach.

$17.2B
US Tile Installation Market (2025)
IBISWorld, 2025
0.9%
Industry Revenue CAGR, 5-Year
IBISWorld, 2025
66,000+
US Tile Installation Businesses
IBISWorld, 2025
Under 5%
Max Market Share Held by Any Single Company
IBISWorld, 2025

What Keeps You Up at Night

The forces shaping Stonework Inc's competitive environment — and why standing still is not an option.

⚡
LVT encroachment in mid-market

Luxury vinyl tile has taken meaningful share from ceramic and stone in cost-sensitive commercial and residential applications. Its lower material cost and simpler installation attract GCs managing tight budgets. Stonework Inc.'s focus on natural stone and ceramic keeps it in the premium segment where LVT is less of a direct threat, but the broader pricing pressure affects what clients are willing to spend.

Headwind
⚡
Skilled labor scarcity

Associated Builders and Contractors estimated the US construction industry needed 501,000 additional workers in 2024. Tile and stone installation requires higher skill than most trades, and retiring setters are outpacing new entrants. Companies with stable, tenured crews have a structural advantage. Stonework Inc.'s core team includes members with more than a decade of tenure, which is difficult for a competitor to replicate quickly.

Headwind
⚡
Tariff pressure on imported materials

US tariffs on imported ceramic, porcelain, and stone tile, including tariffs of 408 to 828 percent on Indian imports enacted in 2024, have raised material costs for installers who source internationally. Stonework Inc.'s supplier network and sourcing relationships become more valuable in this environment, but material cost volatility makes bid pricing harder to manage.

Headwind

Where the Opportunity Lives

The same forces creating pressure are also creating openings for firms willing to lead.

🎯
Commercial interior renovation cycle

Office, healthcare, education, and hospitality owners have been refreshing interiors to meet post-pandemic hygiene and aesthetic expectations. Ceramic and stone's durability and cleanability give them an edge over carpet and laminates in high-occupancy spaces. This has sustained commercial tile and stone demand even as residential work has softened.

Mordor Intelligence, 2026 Tailwind
🎯
NYC development pipeline

New York City's commercial and mixed-use construction pipeline continues to generate new-build and renovation work requiring specialty stone contractors. The tri-state market's scale and project complexity create conditions where experienced, relationship-driven subcontractors maintain pricing power that commodity installers cannot reach.

IBISWorld, 2025 Tailwind
🎯
Fragmentation rewards reputation

With no company holding more than 5% of US market share, the tile and stone installation industry runs almost entirely on reputation and relationships. A company with 27 years of consistent delivery, documented growth via Inc. 5000, and a second brand offering ongoing maintenance has loyalty advantages that newer or single-service competitors cannot replicate.

IBISWorld, 2025 Tailwind
🔒
Unlock Your Full Roadmap

Your Future-State Brand Expression

We've built a vision of what Stonework Inc could look like — a reimagined digital presence that matches the caliber of the operation behind it. Your full 7 on 7+ Score & Analysis includes:

Phase 1
Brand Identity Strategy
Clarify positioning, origin story, and visual identity to match the caliber of the operation, people, and relationships the company has actually built.
Phase 2
Brand Amplification Strategy
Build the content engine, thought leadership, and social presence that makes Stonework Inc impossible to ignore in a category being reshaped in real time.
Phase 3
Media & Distribution Strategy
Launch the channels, campaigns, and conversion architecture that turn visibility into relationships and position Stonework Inc as a category-defining brand.
Yes, I Want to Build a Legendary Brand. Let's Move to the Next Step.