Competitive intelligence report for North South Supply: SiteOne Landscape Supply, Ewing Outdoor Supply, and Heritage Landscape Supply Florida, with a hometown advantage analysis.
7 on 7+ Competitive Intelligence
North South Supply: Who They're Up Against
The field
SiteOne Landscape Supply
National Consolidator
siteone.comThe largest wholesale distributor of landscape supplies in the US and Canada, with over 800 branches, approximately $4.7 billion in 2025 net sales, and roughly 19% share of a $25 billion market. SiteOne has completed over 100 acquisitions since 2013 and continues to acquire regional independents. Its Florida presence includes former Melrose Irrigation Supply locations.
A content machine with a real brand. "Stronger Together" is a named belief that travels across 70K LinkedIn followers, 2.71M YouTube subscribers, and a weekly podcast. The danger is not their shelf space. It is their ability to become the first answer contractors think of before they pick up the phone.
Ewing Outdoor Supply
National Family-Owned
ewingoutdoorsupply.comThe largest family-owned wholesale distributor of landscape and irrigation products in the US, with over 250 locations across 30-plus states and more than 100 years in business. Ewing has three Jacksonville locations and active Florida expansion underway. Fourth-generation family ownership and a national training and events program give it credibility that national chains lack.
Family ownership is the right story. But Ewing tells it at national scale, which makes it feel like a press release. North South Supply has 47 years of it rooted in a single Florida market. That is a different-er claim, not a better-er one.
Heritage Landscape Supply Florida
Regional Consolidator
heritagelandscapesupplygroup.comFormerly FIS Outdoor and North Florida Irrigation, now unified under the Heritage Landscape Supply Group network with 32 Florida locations and access to 40,000-plus products. Heritage is a subsidiary of SRS Distribution and has expanded aggressively in Florida, including the acquisition of Big Earth Landscape Supply in January 2026 and a new Lakeland branch in February 2026.
A PE-backed roll-up moving fast across Florida with no through-line other than size. Every acquisition announcement is a push, not a pull. Heritage is buying presence. It cannot buy belonging.
Category best: digital signal
SiteOne Landscape Supply
SiteOne operates a true multi-channel content engine: 70,000 LinkedIn followers, 33,100 Instagram followers, 2.71 million YouTube subscribers, a named podcast series (Confessions of the Craft), a weekly Field Guide video series, and a consistent brand identity traveling across every channel under "Stronger Together."
The real competitive picture
The Hometown Advantage
Competitive Advantage
Every competitor North South Supply faces is either a national consolidator with hundreds of locations or a regional roll-up backed by private equity. None of them can claim 47 years of continuous operation from a single Florida founder, seven branches built from the ground of a market they know at the contractor level, and a leadership team that just won national recognition from the industry's own member organization.
Commoditization cannot touch a brand that has answered the B.H.O.Q. SiteOne can outspend, Heritage can out-acquire, and Ewing can out-story on family history at a national scale. None of them can out-belong in central Florida. The IDEA that turns 47 years and a contractor-level COO into a named position is the one move in this category no competitor can replicate. The question is whether North South Supply builds it before the market decides they are just the nearest option.