Mark Wuttke
Vistage Chair | Strategic Advisor | Leadership Coach
Professional Brand 7 on 7+ Score
Executive Takeaway
The profile scores 22 of 49 on the destination half and 29 of 49 on the IDEA half, for a combined score of 26, above the Vistage room average of 13 to 14. The strength is concentrated in reach and voice: 7,578 followers, and posts that run consistently first person under his own name. The gap sits in what gets made rather than what gets said. Nothing on the profile is a signature asset, no named point of view recurs across posts, and the strongest local comparison found, a twenty year Vistage chair running a twelve year named blog, outscores him by building exactly what is missing here: one recognizable, repeatable shape.
Seven criteria, each scored 1 to 7 by Alan Power and Gair Maxwell. The sum is your profile score out of 49. Vistage room average: 13 to 14. A score above 20 is genuinely strong.
How He Shows Up in the World
The IDEA Score measures what happens before someone reaches his profile, the off-site signal that shapes perception from the first search, the LinkedIn scroll, the founder post.
The Idea That Changes Everything
Seven axes. Each one measures a different dimension of how your off-site signal lands, not what your profile says, but what the world hears before anyone clicks.
Pull vs. push. Category of one vs. category of many. A founder voice vs. a corporate signal. These are the levers that determine whether a prospect arrives already interested, or arrives already skeptical.
Where He's Showing Up, and Where He's Not
How to Build His Legend
Short Term
Medium Term
Who's Setting the Bar
Why This Is Harder, and Easier, Than It Used To Be
Executive coaching has become a large, fast growing, and increasingly crowded category, and the platform where most of its buyers form a first impression has just changed how it distributes attention.
What Keeps You Up at Night
The forces shaping Mark Wuttke's competitive environment, and why standing still is not an option.
LinkedIn's 2026 Depth Score weighs dwell time, comment quality, and saves over reactions, and actively suppresses engagement bait. A feed built on event promotion graphics and reshares is the pattern most exposed to that shift.
Forbes Councils, Executive LinkedIn Strategy 2026 HeadwindOrganic reach on company pages has dropped 60 to 66 percent since 2024, and personal profiles now command roughly 65 percent of feed allocation against 5 percent for company pages. The Wuttke Group page, at 64 followers with no visible original posts, sits on the losing side of that shift.
Forbes Councils and Metricool, 2026 HeadwindThe global executive coaching and leadership development market is estimated at $112.98 billion in 2026 and growing at over 9 percent a year, with large firms competing for the same senior leader attention a local Vistage chair depends on.
Mordor Intelligence, 2026 HeadwindWhere the Opportunity Lives
The same forces creating pressure are also creating openings for those willing to lead.
The two personal narrative posts in the sample outperformed reposted content by roughly ten to one, matching a broader finding that personal storytelling now outperforms promotion on LinkedIn.
Executive Presence, The Executive LinkedIn Report 2026 TailwindExecutives posting fifteen or more times a month captured nearly half of all measured impressions despite being a small share of the group, meaning the gain from more frequent, personal posting is disproportionate rather than linear.
Executive Presence, The Executive LinkedIn Report 2026 TailwindSeventy percent of Fortune 500 companies now use executive coaching, a wide and still growing base of demand for the work a Vistage chair sells.
ICF Global Coaching Study, 2026 TailwindHis Future-State Professional Brand
The scores above show where the profile stands today. The next phase maps the specific moves, in sequence, that close the gap to a category leading professional brand.