Jericho Terrace and Antun's of Queens Village

Mickey King

President

$62.7B

US Wedding Services Market (2024)

6.8%

Market CAGR Through 2030

2M+

US Weddings Annually (2024)

FoundedAntun's of Queens Village founded 1945. Jericho Terrace traces its roots to the Jericho Manor acquisition in 1978, with the current name and expansion following in 1984. Like A King Events and Like A King Hospitality operate as the umbrella entity, with Mickey King serving as President across all properties.

ScaleLike A King Hospitality encompasses Jericho Terrace (two cocktail rooms, five dining rooms, 249 Jericho Turnpike, Mineola NY), Antun's of Queens Village (five event halls, 60 to 800 guests, 96-43 Springfield Boulevard, Queens Village NY), destination wedding and honeymoon planning services in New York, Florida, and California, and a national hospitality consulting and speaking practice. Staff includes Mickey King, Event Specialists Sofia Luca and Gina Hill, and an estimated 51 to 200 employees per venue.

Key signalAntun's has hosted events for the Kennedy family in the 1960s and the Clinton administration in the 1990s, a venue credential available to no Long Island or Queens competitor. Mickey King is separately a trained speaker and published trade press contributor whose hospitality consulting practice operates nationally, a dimension of the business that currently has no connection to either venue's marketing.

The 7 on 7+ Assessment

7 on 7+ Score

Website Score

22 / 49

Website effectiveness as evidence of leadership thinking — 7 criteria, each scored 1–7. Build on methodology developed by Alan Power & Gair Maxwell.

IDEA Score

15 / 49

Power of your complete digital presence, including social, search, gen-AI - to generate PULL.

Website Score

Tracks your website effectiveness.

IDEA Adjustment

Adjusts for your complete digital footprint.

7 on 7+ Score

Your legend-building signal.

Category Leader

Swan Club on the Harbor

Website

IDEA

The waterfront setting and seven acres of grounds give Swan Club a visual and physical differentiator no indoor-only competitor can match, translating into the strongest Instagram following in the local category at 8,195 and 15,000 Facebook followers, though the content relies almost entirely on the setting rather than any distinct brand voice or through-line.

Executive Takeaway

Mickey King runs Like A King Hospitality, an operating umbrella that covers two legacy catering halls and a separate planning, consulting, and speaking business. The venues are Jericho Terrace in Mineola, a 25-plus-year Long Island institution he has led since November 2022, and Antun's of Queens Village, founded in 1945 and host to events for the Kennedy and Clinton families, where he rose from General Manager to President over 30 years. The Like A King Events platform extends the operation into destination weddings, honeymoon planning, off-site event coordination across New York, Florida, and California, and a national speaking and training practice focused on catering revenue growth. The digital footprint is professionally maintained but functionally passive across all three brands: active social posting, solid venue photography, a functional website at Jericho Terrace, but broken social links on the umbrella site and almost no original voice from Mickey himself in any channel. The real story here is a 30-year operator who has assembled something genuinely rare, two iconic venues with deep community roots and a multi-line hospitality company built on top of them, without yet finding a way to tell that story in a way the market can hold onto.

Website Score — By Criterion

Seven criteria, each scored 1–7 by Alan Power and Gair Maxwell. The sum is your website score out of 49. Vistage room average: 13–14. A score above 20 is genuinely strong.

First Impression

Immediate 2-3 sec WOW factor. Instant clarity on who this brand speaks to.

The Jericho Terrace homepage opens with 'Create Your Iconic Event' and a 'Build Your Event' CTA. Navigation is organized by occasion type (Weddings, Sweet 16, Quinceañera, Corporate) and by space (Ballrooms, Cocktail Rooms, Gardens, Spotlight Chapel). The purpose is legible within two seconds. Nothing stops a visitor who is comparison-shopping across three or four venues in the same afternoon.

Impact

Signature homepage video. Genuine human connection, cinematic and story-based.

The site references video content and links to YouTube, and the homepage appears to support video embeds. The most-viewed commercial on the YouTube channel has 59,000 views but dates back eight years. No current cinematic story runs on the homepage. The site communicates through photography rather than moving image, which puts it behind venues that have invested in a genuine visual narrative.

Originality

Highly distinctive identity. Instantly recognizable. Not a template.

The Nicholas Leone founding story, starting as a dishwasher in the late 1950s and building to the Jericho Terrace in 1978, is specific and earned. The About page carries it with real texture. The 'Build Your Event' interactive planning tool adds a functional distinction. Most of the copy runs on category language: 'award-winning cuisine,' 'unrivaled menu,' 'seamless experience.' The founding story rarely surfaces where a first-time visitor would encounter it.

Culture

Video evidence from real people indicating a destination employer. Not a values list.

No team page or employee voice appears on the site. The About page tells the Leone family story across two generations, which is the strongest culture signal the site offers. No video of staff, no behind-the-scenes content, no values articulated beyond a service philosophy statement. The human side of what makes the venue run is not visible.

Consistency

Track record of publishing current, original content across platforms.

The blog section shows two Mickey King-bylined posts dated August 2025 and July 2025, then a gap back to a cluster from spring and summer 2023. The site is publishing, but not at a pace that signals an active content operation. A prospective client landing on the blog would see a recent post alongside ones that are two years old with nothing between them.

Audience Reach

Numbers indicating a growing community. Evidence of genuine engagement.

Social links appear in the header and footer across all five platforms (Facebook, X, Instagram, YouTube, LinkedIn). A 'Leave a Review' CTA appears in the main navigation. A downloadable pricing guide requires a form fill. The site builds some light audience infrastructure without committing to it. Footer icons alone would score lower; the pricing guide and review CTA push this to a genuine signal.

Visuals

Cohesive visual elements reflecting brand spirit. Distinctive design language.

The site uses professional venue photography throughout: ballrooms, gardens, food, couples. The logo is a monogram-style 'JT' mark in a dark navy and gold palette. Photography quality is high and consistent. The design reads as professional and appropriate for the category without being visually distinctive. A prospect pulling up four Long Island catering hall sites simultaneously would not immediately identify this one by look alone.

IDEA Score — The Signal Before the Click

How You Show Up in the World

The IDEA Score measures what happens before someone reaches your website — the off-site signal that shapes perception from the first search, the LinkedIn scroll, the founder post.

out of 49

IDEA Score — Digital Footprint

The Idea That Changes Everything

Seven axes. Each one measures a different dimension of how your off-site signal lands — not what your website says, but what the world hears before anyone clicks your URL.

Pull vs. push. Category of one vs. category of many. A founder voice vs. a corporate signal. These are the levers that determine whether a prospect arrives already interested — or arrives already skeptical.

Pull vs. Push

Content creates gravity vs. broadcast/promotional

Posts across Jericho Terrace and Antun's are almost entirely promotional: venue beauty shots, event setup videos, seasonal greetings, and booking prompts. Mickey King's LinkedIn activity consists of reposts of brand content with no added commentary. The sole exception is a repost of a New York Times piece on autism and restaurant kitchens, which landed 30 reactions and a comment. That single post outperformed most venue content and points to what original engagement could look like.

ONLY vs. Category

Proprietary language/named POV vs. sounds like every competitor

Both brands write in the same register as every competitor in the space. 'Dreams come true,' 'spectacular food,' 'gracious service' appear across Antun's and Jericho Terrace without variation. The Antun's presidential and celebrity history (Kennedys in the 1960s, Clintons in the 1990s) is the one claim no competitor can make, and it appears only on the website, not in social content. Jericho Terrace's 'Perform Like Winners' tagline is unusual and goes unexplained.

Audience Building

Clear who it's for AND building following beyond buyers

Jericho Terrace Instagram has 7,509 followers with a verified badge and organized story highlights covering showcases, food, photography, DJ entertainment, and housed vendors. Antun's has 4,695 Instagram followers and 6,500 Facebook followers. Jericho Terrace Facebook has 10,000 followers. The combined audience is real and growing. The content almost exclusively addresses prospective event buyers rather than building any broader community.

Different-er vs. Better

Competes on distinctiveness/belief vs. features/specs/price

The competitive argument across both brands is rooted in product quality: the food, the rooms, the service, the attentiveness. Antun's history is genuinely different from any competitor, and Mickey King's national speaking and training practice on catering revenue represents a point of view about the industry that has not yet made its way into venue marketing. Neither brand presents a belief that would give a prospective client a reason to choose beyond the portfolio.

IDEA vs. Best Practices

Organizing belief visible across all channels vs. channel-by-channel

Instagram posts event photography. Facebook posts event photography and booking prompts. LinkedIn posts holiday reposts. YouTube hosts old commercial spots. Like A King Events operates as a separate website with broken social links and no visible content output. Each channel does what that channel does without reference to the others, and the umbrella brand has no active channel of its own.

Founder/Leader Voice

Named human with consistent opinionated first-person presence

Mickey King has a personal LinkedIn profile with 460 followers, a services panel listing Event Planning, Business Consulting, and Public Speaking, and bylines on two recent Jericho Terrace blog posts. He appeared on the Ireland Calls Radio Show in June 2024. He was featured in a Catering Foodservice & Events magazine piece tied to the 2023 Florida Restaurant & Lodging Show. He is active enough to be findable. His LinkedIn posts are reposts with no original text. The speaker platform at likeakingevents.com describes him as a sought-after trainer on catering revenue, which is a distinct and credible POV that does not surface in venue content.

Cultural Relevance

Signal connects to a larger shift in the world vs. exists in isolation

The NYT autism repost is the only content across either brand that connects to a conversation larger than the next booking. The Antun's history, hosting events for figures who shaped American political life across eight decades, is the most culturally resonant asset either venue holds. It surfaces once on the About page and not again.

Digital Footprint Scan

Where You're Showing Up — and Where You're Not

Like A King Events (likeakingevents.com)

Weak

The operating umbrella for Jericho Terrace, Antun's, and three additional service lines: destination weddings, honeymoon planning (Sandals affiliate), and off-site event coordination across New York, Florida, and California. The site names Mickey King as President alongside two event specialists, Sofia Luca and Gina Hill. A 30-second brand video from July 2025 and a next-day event teaser are embedded on the homepage. The Media and Press page carries one confirmed clip from Catering Foodservice & Events magazine (November 2023). All three social icons (Facebook, X, Instagram) link back to the homepage rather than active accounts, leaving the umbrella brand with no functional social presence.

Jericho Terrace Website (jerichoterrace.com)

Active

A well-structured WordPress site organized around event types and venue spaces. Homepage carries a founding story, concierge service offer, blog, and interactive event-building tool. Navigation surfaces Weddings, Special Events, Corporate, Sweet 16, Quinceañera, Cuisine, and Explore sections. Two recent blog posts from July and August 2025 are bylined by Mickey King. Pricing guide available as a download behind a form. 92% recommendation rate from 1,758 reviews referenced on Facebook.

Antun's Website (antuns.com)

Active

A WordPress site anchored around the 1945 founding and the claim that presidents and celebrities have held events at the venue. Navigation covers five event hall spaces accommodating 60 to 800 guests, multiple menu types, an online order function via Toast, and a job application portal. The site carries the Kennedy and Clinton historical references prominently on the homepage. No active blog confirmed from the homepage.

Jericho Terrace Instagram (@jerichoterrace)

Active

7,509 followers, 1,578 posts, verified. Story highlights organized by category: Our Showcase, Quince/Sweet 16, Housed Vendors, Wedding Inspiration, Food, Photography, DJ Entertainment, Ceremonies. Grid is dense with high-quality event photography and Reels. Posts roughly three to four times per week. Content is almost entirely venue and event showcase material with occasional vendor collaborations.

Antun's Instagram (@antunsqueens)

Active

4,695 followers, 1,182 posts. Story highlights: New Year's, Treat Station, This Or That, French Fry, Frozen Drinks, Holiday Decor, Milk and Cookies. Grid shows event photography, food station close-ups, venue exterior, and a Mother's Day Brunch promo for May 10, 2026. Posts roughly twice a week. Content mixes venue showcase with food-focused content.

Jericho Terrace Facebook (facebook.com/JerichoTerrace)

Active

10,000 followers, verified. Posts confirmed through early 2026 including winter showcase announcements, venue beauty videos, and vendor collaboration posts. 92% recommendation rate from 1,758 reviews. Engagement per post is modest, typically 3 to 5 reactions.

Antun's Facebook (facebook.com/AntunsQueensNY)

Active

6,500 followers. Posts from March 2026 confirmed, including a Mother's Day Brunch ticket announcement. 92% recommendation rate from 778 reviews. Content mirrors Instagram with venue photos and event promos.

Mickey King LinkedIn (linkedin.com/in/mickey-king-1458685)

Weak

444 connections, 460 followers. Services listed: Event Planning, Business Consulting, Public Speaking. Activity consists almost entirely of reposts of Antun's and third-party content with no added commentary. No original posts confirmed. Member of the Skift Meetings Event Professionals Community.

Jericho Terrace YouTube (@jerichoterrace7437)

Weak

172 subscribers, 65 videos. Commercial spots from eight years ago include one with 59,000 views and another with 15,000 views. Ballroom and lobby tour playlists from four years ago. No recent uploads confirmed. The channel functions as an archive rather than an active content engine.

Industry Events and Publications

Weak

One confirmed press placement: Catering Foodservice & Events magazine, November 2023, tied to the Florida Restaurant & Lodging Show in Orlando. One confirmed podcast appearance: Ireland Calls Radio Show New York, June 2024, discussing Antun's renovations. Mickey King bylined two blog posts on jerichoterrace.com in 2025. No trade press mentions or speaking engagement coverage found beyond these three items and venue-level ratings badges (The Knot Best of Weddings, WeddingWire Couples Choice).

Strategic Opportunity

How to Build Your Legend

Short Term (0–6 months)

Every channel is pushing. The work is to find what pulls.

Jericho Terrace, Antun's, and Like A King Events are each broadcasting at a market that has heard all of it before. "Award-winning cuisine." "Dreams come true." "Gracious service." These are the words of every catering hall on Jericho Turnpike. The problem is not the content calendar. The problem is the absence of a unifying belief that organizes what all three brands are doing and why. WHO is Like A King Hospitality, beyond the ballrooms and the food? An operator who trains other operators nationally knows something the category doesn't. The presidential history at Antun's points at something the category can't replicate. The name "Like A King" points at something. None of it has been named as a single IDEA. Until it is, every channel keeps pushing and none of them pull.

While the IDEA gets found, there is content no competitor can touch. Start using it.

This is a separate move from finding the IDEA, and it can start today. Antun's hosted the Kennedys in the 1960s and the Clintons in the 1990s. That claim exists once on the Antun's About page and once on the Like A King Events homepage. It has never appeared in a single Instagram post, Reel, Facebook update, or LinkedIn article. No venue on Long Island, in Queens, or in the five boroughs can make that claim. Westbury Manor cannot copy it. Swan Club cannot copy it. Nobody can. One piece of content built around that history, told with the specificity and weight it deserves, would do more to separate these brands from the comparison grid than a year of venue photography. This is not about finding the right strategy. This is about publishing what is already true.

Mickey King is already a media company. He just hasn't published yet.

A national training practice. A confirmed trade press clip. A podcast appearance. Two venue blog bylines. Thirty years running two of New York's most storied catering halls. This is not the background of someone who needs to find a voice. It is the background of someone who has been publishing in rooms instead of channels. Two original LinkedIn posts a month, his actual perspective on what separates a legendary hospitality operation from a forgettable one, would begin converting that off-stage authority into on-stage signal. The audience a founder builds is the audience that does the marketing. That engine starts with the first post.

Medium Term (6–18 months)

Find the IDEA. Then build the identity that makes it true in the market.

Like A King Hospitality runs two iconic venues, a national consulting practice, destination wedding services, and a Sandals honeymoon affiliate, and none of it is organized around a single unifying belief. That is not a content problem. It is an identity problem. The work starts with a sprint to surface the IDEA that organizes everything, followed by the language, design, and story architecture that makes both venues sound like themselves instead of the competition. Right now Jericho Terrace and Antun's compete on better. The identity work shifts that to different: the only hospitality company in New York with this history, this operator, and this belief about what a great event does to the people in the room.

Antun's 80-year archive is a media property, not a footnote.

Eight decades of events in Queens Village. Presidential families. Generations of immigrant communities marking their milestones in the same rooms. That is not a history to mention on an About page. It is a content library that no competitor can replicate and no AI can generate. A recurring storytelling series, one chapter at a time from the archive, built for Instagram and LinkedIn and the Antun's blog, would differentiate the brand, build an audience beyond prospective buyers, and give Mickey King the byline vehicle that matches the scope of what he has actually built. The archive already exists. It just needs to be published.

Connect the three brands so each one sells the others.

A couple who finds Jericho Terrace through a Google search has no reason to know Antun's exists. A hospitality operator who books Mickey as a speaker has no path to either venue. Like A King Events has broken social links and no active content. Three brands, one operator, zero connective tissue. The architecture is straightforward: a functioning umbrella with a consistent voice, cross-links in every direction, and a content cadence at the Like A King level that lets Mickey King's speaker authority feed both venues and vice versa. When the IDEA is named, this becomes the system that amplifies it. Without the IDEA, it is still better than what exists today.

Competitive Landscape

Who's in the Conversation

Westbury Manor

DIRECT GEOGRAPHIC COMPETITOR

Located at 1100 Jericho Turnpike in Westbury, roughly three miles from Jericho Terrace. Positions on a 'One Wedding at a Time' exclusivity promise and five acres of English gardens. Holds The Knot Hall of Fame status and multiple WeddingWire Couples Choice awards. Operates an interactive Package Builder and maintains a TikTok presence alongside Facebook, Instagram, and YouTube.

The Inn at New Hyde Park

DIRECT GEOGRAPHIC COMPETITOR

Established 1938 at 214 Jericho Turnpike in New Hyde Park, roughly two miles from Jericho Terrace. Seven distinct rooms accommodate 10 to 500 guests. Claims 200 years of combined staff experience and features two Vimeo videos on the homepage. Active across six social platforms including TikTok. A detailed FAQ section of more than 20 questions is built for search capture.

Swan Club on the Harbor

ASPIRATIONAL VISUAL BENCHMARK

Located at 90 Glenwood Road in Roslyn on Roslyn Harbor, seven acres of waterfront gardens with a $7 million renovation of the historic Brook Corners mansion. The only competitor in this set with a physical attribute no other Long Island catering hall can replicate. Instagram at 8,195 followers and Facebook at 15,000 followers are the strongest social numbers in the local category.

The multi-brand operator position

COMPETITIVE ADVANTAGE

No competitor in the Long Island or Queens catering hall market operates two legacy venues plus a national consulting and speaking practice under one president. Mickey King runs Antun's, with 80 years of history and presidential-level event credentials, alongside Jericho Terrace, a Long Island institution he took over in 2022, while also training hospitality professionals across the country on catering revenue. The Like A King Hospitality umbrella, including destination weddings and a Sandals honeymoon affiliate program, extends the operation further. That combination is not replicable by any single-location competitor and has not yet been turned into a coherent market position.

Market Context

The Industry Around You

The US wedding services market was valued at approximately $62.7 to $65 billion in 2024 and is projected to grow at a compound annual rate of 5.98% to 6.8% through 2030, driven by rising per-wedding expenditure, experiential demand, and approximately 2 million weddings annually. Venues capture the single largest share of wedding budgets at 24 to 40% of total spend, with couples averaging $12,000 on venue alone. The Long Island and greater New York metro catering hall market is mature and competitive, with dozens of established venues competing on nearly identical service promises.

$62.7B

US Wedding Services Market (2024)

Renub Research, 2025

6.8%

Market CAGR Through 2030

Grand View Research, 2025

2M+

US Weddings Annually (2024)

The Wedding Report, 2024

$12,000

Average Spend on Wedding Venue

Wedding Venue Owners, 2025

What Keeps You Up at Night

The forces shaping Jericho Terrace and Antun's of Queens Village's competitive environment — and why standing still is not an option.

⚡

Gen Z is moving away from traditional banquet halls

Gen Z now represents 41% of the wedding market (The Knot, 2026) and shows a documented preference for non-traditional settings: restaurants, galleries, urban lofts, and historic buildings over conventional catering halls. Their average wedding spend is lower than Millennials and their planning behavior is shaped by social media aesthetics that favor intimate and distinctive over grand and formal. The banquet hall format faces a structural perception challenge with the largest incoming buyer cohort.

Headwind

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Dense competitor concentration on the same roads

Westbury Manor and The Inn at New Hyde Park are both located on Jericho Turnpike within two to three miles of Jericho Terrace. Couples comparison-shopping online see five or six venues with similar photography, similar price points, and overlapping service language within minutes. Differentiation at the content and positioning level matters more when the geographic overlap is this dense.

Headwind

⚡

Three brands with no visible connection to each other

Like A King Events, Jericho Terrace, and Antun's operate as separate websites with separate social accounts and no linking narrative. A prospective couple who finds Jericho Terrace through search has no path to Antun's, and vice versa. A Vistage member who books Mickey as a speaker has no easy path to either venue. The cross-referral opportunity inside the existing footprint is not currently activated.

Headwind

Where the Opportunity Lives

The same forces creating pressure are also creating openings for firms willing to lead.

🎯

Rising per-wedding expenditure

Average US wedding spending reached $30,500 to $34,000 in 2024, up from $28,000 in 2022. Couples are spending more per event even as some opt for smaller guest counts, meaning venue revenue per booking can grow without requiring larger rooms to fill. Venues positioned at the premium end of the Long Island market are well-situated to capture this increase.

Grand View Research, The Wedding Report, 2024-2025 Tailwind

🎯

Queens Village demographic growth

Antun's serves a Queens Village catchment area with significant Caribbean, South Asian, and West African communities, many of whom host large-scale celebrations for weddings, Sweet 16s, quinceañeras, and christenings. The venue's 800-guest capacity and 80-year community presence position it well for the multigenerational family events these communities prioritize. Cultural catering demand in the outer boroughs is growing faster than the market average.

US Census Bureau, 2020-2024 estimates Tailwind

🎯

Long Island remains a high-volume wedding market

Nassau County and the broader Long Island market consistently rank among the highest-spending wedding markets in the country. Couples based in Queens, Brooklyn, and the Bronx frequently book Long Island venues for the space, gardens, and parking unavailable in the city. Jericho Terrace's Route 25 location, 5 to 20 miles from Queens, Brooklyn, Bronx, and New York City, captures both the island and the outer-borough demand pool.

Wedding Report, Zola Market Data, 2024 Tailwind

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Unlock Your Full Roadmap

Your Future-State Brand Expression

We've built a vision of what Jericho Terrace and Antun's of Queens Village could look like — a reimagined digital presence that matches the caliber of the operation behind it. Your full 7 on 7+ Score & Analysis includes:

Phase 1

Brand Identity Strategy

Clarify positioning, origin story, and visual identity to match the caliber of the operation, people, and relationships the company has actually built.

Phase 2

Brand Amplification Strategy

Build the content engine, thought leadership, and social presence that makes Jericho Terrace and Antun's of Queens Village impossible to ignore in a category being reshaped in real time.

Phase 3

Media & Distribution Strategy

Launch the channels, campaigns, and conversion architecture that turn visibility into relationships and position Jericho Terrace and Antun's of Queens Village as a category-defining brand.

Yes, I Want to Build a Legendary Brand. Let's Move to the Next Step.