Collective Endeavors

Joe Masi

Founder

$20B

US Business Coaching Market (2025)

9.1%

US Corporate Training CAGR (2024-2029)

$2B+

Client Deals Won by Collective Endeavors Participants

Founded2010, Vero Beach, Florida. Grew from Joe's prior personal development coaching practice into a focused AEC training and coaching firm.

Scale2-10 employees per LinkedIn. Over 7,000 professionals served and $2 billion in client deals won cited on the website. Joe also holds active concurrent roles as Executive Coach at Watterson and Associates and Certified Braintrust Coach/Facilitator.

Key signalThree trademarked frameworks (Amplified Authenticity, The Unity Code, C.O.A.C.H.) are operational and named on the website, with supporting blog content and a LinkedIn content series running in parallel, indicating an intentional IP-building program underway.

The 7 on 7+ Assessment

7 on 7+ Score

Website Score

19 / 49

Website effectiveness as evidence of leadership thinking — 7 criteria, each scored 1–7. Build on methodology developed by Alan Power & Gair Maxwell.

IDEA Score

20 / 49

Power of your complete digital presence, including social, search, gen-AI - to generate PULL.

Website Score

Tracks your website effectiveness.

IDEA Adjustment

Adjusts for your complete digital footprint.

7 on 7+ Score

Your legend-building signal.

Category Leader

SagePresence

Website

IDEA

SagePresence earns the category lead through a combination of named programs, two published books, an active YouTube library of 400-plus videos with named founder hosts, three LinkedIn showcase pages, a 25-year track record in AEC, and a claimed $18 billion in coached project wins that shows up on every channel.

Executive Takeaway

Joe Masi has built a real thing: a named methodology, a growing body of frameworks, a podcast, and a track record of over $2 billion in client wins across AEC firms. Someone who finds him through LinkedIn or the Collective Conversations podcast encounters a warm, philosophically grounded founder who talks about presence, authenticity, and human connection with clear conviction. The company LinkedIn page (284 followers) and Joe's personal page (3,165 followers) show more effort than traction, with most content clustered into a single podcast campaign push rather than sustained cadence. The website lands the AEC positioning cleanly and names the three frameworks, but lacks video, a culture layer, and the content depth that would confirm Joe's off-site voice. The gap to close is not one of identity or substance but of signal volume: the work is real, the voice is distinctive, and the infrastructure to amplify it is not yet running at the same level.

Website Score — By Criterion

Seven criteria, each scored 1–7 by Alan Power and Gair Maxwell. The sum is your website score out of 49. Vistage room average: 13–14. A score above 20 is genuinely strong.

First Impression

Immediate 2-3 sec WOW factor. Instant clarity on who this brand speaks to.

The homepage opens with 'Cohesive, Confident, and Communicative Teams Win More Work' and names architects, engineers, and general contractors as the audience within the first scroll. The purpose is clear and the niche is specific. Nothing about the visual execution stops a visitor; the Wix build and blurred hero imagery are functional but not distinctive.

Impact

Signature homepage video. Genuine human connection, cinematic and story-based.

No video is present on the homepage. The site relies on static imagery and text to carry the story. The result is a page that communicates the framework but does not demonstrate it, which is a meaningful gap for a company whose work is fundamentally about how presence feels in a room.

Originality

Highly distinctive identity. Instantly recognizable. Not a template.

Three named frameworks appear: Amplified Authenticity, The Unity Code, and C.O.A.C.H. Each has a defined acronym or trademark mark and is given its own section. This layering of named proprietary IP sets the homepage apart from generic coaching sites, though the overall template-level design undercuts the distinction.

Culture

Video evidence from real people indicating a destination employer. Not a values list.

Joe's bio section is the only culture content on the site. It names his background in counseling, fitness coaching, and theater, and includes a line about his son. No team page exists, no culture video, and no employee voice beyond client testimonials. The humanity is in the words; the page does not show it.

Consistency

Track record of publishing current, original content across platforms.

The blog exists and has been active in the past several months. The five most recent posts date from December 2025 through February 2026, averaging roughly one to two posts per month, with topics covering executive presence, nervous system regulation, embodied communication, and organizational spirit. Post dates are visible, which tells a visitor the content engine is running.

Audience Reach

Numbers indicating a growing community. Evidence of genuine engagement.

Navigation names the three service areas clearly: Presentation Training, Optimize Team Performance, and Leadership Training. Each links to a dedicated page. An email signup CTA ('Join the Club') is present. LinkedIn is the only social icon in the footer. The site signals who it is for without building a community around it.

Visuals

Cohesive visual elements reflecting brand spirit. Distinctive design language.

The orange, navy, and white color palette is consistent with the CE logo. The homepage uses blurred background photographs behind text blocks. Client logos appear in a grid. The overall effect is clean and professional at a Wix-template level, not a custom visual identity. Nothing about the typography, photography, or layout is distinctive to Collective Endeavors specifically.

IDEA Score — The Signal Before the Click

How You Show Up in the World

The IDEA Score measures what happens before someone reaches your website — the off-site signal that shapes perception from the first search, the LinkedIn scroll, the founder post.

out of 49

IDEA Score — Digital Footprint

The Idea That Changes Everything

Seven axes. Each one measures a different dimension of how your off-site signal lands — not what your website says, but what the world hears before anyone clicks your URL.

Pull vs. push. Category of one vs. category of many. A founder voice vs. a corporate signal. These are the levers that determine whether a prospect arrives already interested — or arrives already skeptical.

Pull vs. Push

Content creates gravity vs. broadcast/promotional

The Collective Conversations podcast clips use story-first hooks: 'Don't Retire From Life,' 'Seeing the World for the First Time,' 'The Story Behind the Structure.' These are built to earn attention, not announce services. The framework graphic posts (C.O.A.C.H., Unity Code, V.I.B.E.S.) lean toward push. The intent is pull; the engagement numbers are very thin, with most posts registering zero to one reaction.

ONLY vs. Category

Proprietary language/named POV vs. sounds like every competitor

The phrase 'Amplified Authenticity' is owned and named. The podcast is titled 'Collective Conversations: Everyday Heroes, Extraordinary Stories,' which is a distinct framing that no competitor uses. However, the framework graphic posts describe concepts any coaching brand could post, and the category language ('presentation training,' 'team performance') shows up without the distinctive voice that appears in the video clips.

Audience Building

Clear who it's for AND building following beyond buyers

The company LinkedIn page had 284 followers at the time of capture, and Joe's personal page had 3,165. The podcast exists on Apple Podcasts. No Instagram, Facebook, or active YouTube channel was found for Collective Endeavors. The audience that exists is built around Joe personally, not around the company, and neither number suggests meaningful community growth.

Different-er vs. Better

Competes on distinctiveness/belief vs. features/specs/price

The neuroscience and nervous-system framing ('nervous system regulation,' 'embodied communication,' 'body language of stage fright') positions the work as grounded in a specific science of presence, not just skill delivery. The immigrant origin story from Season 2, Episode 6 of the podcast, told through Joe's uncle, shows a commitment to storytelling about meaning rather than credentials. This is differentiation, though it is not the primary register of most posts.

IDEA vs. Best Practices

Organizing belief visible across all channels vs. channel-by-channel

The podcast and the framework content do not yet function as one thing. The S2E6 clips are personal and humanistic. The framework posts are structured and instructional. Both are valuable but they appear to be running in parallel rather than expressing a single through-line. A visitor who sees one type of content on a given day would not necessarily anticipate the other.

Founder/Leader Voice

Named human with consistent opinionated first-person presence

Joe is the named face and voice across all visible channels. He appears on camera in the podcast clips, his bio anchors the website, and the company page reposts his personal content. A post in Spanish about facilitation signals genuine range and personal voice. His personal LinkedIn is more active and more distinctly voiced than the company page. He is the brand; the company page has not yet caught up.

Cultural Relevance

Signal connects to a larger shift in the world vs. exists in isolation

The Season 2, Episode 6 podcast episode, about an immigrant family, art, reinvention, and the cost of building a new life, connects to something beyond AEC training. The blog posts on nervous system regulation and executive presence touch on themes that have broader cultural salience. But the company's social presence does not explicitly tie these threads to larger industry or societal forces, so the relevance is latent rather than active.

Digital Footprint Scan

Where You're Showing Up — and Where You're Not

Company Website (collectiveendeavors.com)

Active

A Wix-built site organized around three named frameworks: Amplified Authenticity, The Unity Code, and C.O.A.C.H. The homepage names the AEC audience, lists client logos including Turner Construction and Mortenson, cites 7,000 professionals served and $2 billion in client deals won, and includes a blog updated within the past several months. One LinkedIn icon appears in the footer. No video is present.

Company LinkedIn (Collective Endeavors)

Weak

284 followers. Content in the visible window is clustered around a single podcast season launch, with nine to ten short video clips from Season 2, Episode 6 posted in close succession, plus three to four branded framework graphics. Posting cadence drops outside campaign periods. Engagement is very low across all posts. The page also reposts Joe's personal content.

Joe Masi LinkedIn

Active

3,165 followers. Joe posts in his own voice, including a bilingual post about facilitation in Spanish and a post on change framed as an invitation rather than a warning. He is listed as a Certified Braintrust Coach/Facilitator and Executive Coach at Watterson and Associates in addition to his Collective Endeavors founder role. Posts appear roughly two to three times per month based on the recent posts visible.

Collective Conversations Podcast (Apple Podcasts / YouTube)

Active

A podcast called 'Collective Conversations: Everyday Heroes, Extraordinary Stories,' which is on Apple Podcasts with Season 2 underway. Season 2, Episode 6 featured Joe's uncle, an accomplished artist and immigrant. A YouTube channel under the name Joseph Nicholas Masi exists and hosts related content. The podcast is a meaningful signal channel that the company LinkedIn page actively promotes.

Instagram

Absent

No Collective Endeavors Instagram account was found.

Facebook

Absent

No Collective Endeavors Facebook page was found.

Industry Events and Publications

Weak

Joe is listed on the Watterson and Associates executive coaching roster and carries an ICF PCC credential with two master's degrees. No press mentions, AEC conference appearances, or SMPS/AIA/ACEC speaking engagements were found for Collective Endeavors specifically.

Strategic Opportunity

How to Build Your Legend

Short Term (0–6 months)

Answer the B.H.O.Q. Before the Category Does It for You

Collective Endeavors has three named frameworks, a podcast, 25 years of Joe's practice, and a $2 billion client outcome number. What it does not yet have is a single IDEA line that answers the question every AEC buyer is silently asking: who are you, beyond your programs? Amplified Authenticity is a methodology, not an IDEA. The unstucking move is to find the one belief that organizes everything Joe does and makes the category language irrelevant.

Turn the Podcast into Proof, Not Content

Collective Conversations is already the most differentiated asset in the competitive set. No competitor runs a narrative podcast about human lives becoming. The gap is that it functions as a personal creative project rather than a brand signal. A DiGo IDEA-to-Iconic-Identity engagement would build the message hierarchy and proof points that connect 'Collective Conversations: Everyday Heroes' to the business claim: teams that understand the human story in the room win more work. The podcast stops being a side project and starts being the most compelling reason to believe.

Give the Website a Homepage That Earns Attention

The site communicates what Collective Endeavors does. It does not communicate who Joe is or what it feels like to be changed by the work. The podcast clips exist. The outcome numbers exist. The testimonials exist. What is missing is a creative system that makes a first-time visitor feel something within ten seconds. The IDEA-to-Iconic-Identity deliverable addresses this directly: identity system, language clean-up, and a homepage that stops people rather than informing them.

Medium Term (6–18 months)

Build the Audience Engine Before Competing for Spend

SagePresence has 404 YouTube videos and shows up at SMPS conferences. AEC Amplify posts weekly and speaks at industry events. Collective Endeavors is not yet visible in the ecosystem where AEC buyers form opinions before they issue RFPs. The IDEA-to-Media-Company deliverable is the right move here: a LinkedIn and YouTube engine built around Joe's voice, a content cadence that earns attention from AEC decision-makers, and a distribution system that repurposes what already exists. The goal is to stop pushing and start pulling. At 284 LinkedIn followers, the audience Joe needs is not yet doing his marketing.

Build a Brand-Driven Growth Campaign Around a Provable Outcome

The homepage cites $2 billion in client deals won and 7,000 professionals served, but neither number is made specific or dramatic. SagePresence anchors its category claim in $18 billion in coached project wins. The IDEA-to-Brand-Driven-Growth engagement would build the campaign platform and proof architecture that makes Collective Endeavors' outcome claim the most credible in the category: named firms, named results, named win rates. The growth architecture and measurement loop would then bend the inquiry curve around a single, repeatable demand story.

Clarify the B.H.O.Q., Then Recruit the AEC Category Around the Answer

Joe's IDEA, once found and articulated, needs a category-facing expression that makes the market feel it is being named rather than marketed to. The iconic identity build turns it into positioning, language, and a brand story. The growth campaign then deploys it at SMPS, AIA, and ACEC, where the buyers are already gathered. That is the full sequence: Nothing to IDEA to Everything. Collective Endeavors is not at nothing. It is at the moment just before the IDEA organizes everything it has already built.

Competitive Landscape

Who's in the Conversation

SagePresence

AEC SHORTLIST AND PRESENCE TRAINING

Founded 2001 in Minneapolis. Co-founders Dean Hyers and Pete Machalek built the company from a film-industry background. The company claims $18 billion in project wins coached across 30-plus named AEC clients and has published two books: 'Winning AEC Interviews' and 'Winning Virtual AEC Interviews.' Named programs include WIN-it and GROW-it, with three separate LinkedIn showcase pages for each program area.

AEC Amplify

AEC COMMUNICATION AND SALES TRAINING

Founded by Susan Young, a former New Jersey radio news anchor and broadcaster. Focused on business development communication for AEC professionals, with online group coaching, keynote speaking, and in-person training. Active blog posting as recently as March 2026. The site claims a three-of-three shortlist close rate for at least one client cohort.

AEC Coach

AEC SHORTLIST COACHING

Solo practice run by Lisa Quackenbush from Cambridge, Massachusetts. Focused exclusively on shortlist interview preparation and uses a success-fee model. Claims over $100 million in net architecture fees won. Minimal digital presence: no blog, no video, LinkedIn only. The entire competitive offer rests on Lisa's personal track record and AEC industry depth.

The Podcast as the Moat

COMPETITIVE ADVANTAGE

Neither SagePresence nor AEC Amplify nor AEC Coach runs a narrative podcast about human lives as a front-facing brand channel. Collective Conversations is the only thing in this competitive set that tells stories about people becoming, failing, rebuilding, and showing up differently. That is the native language of the work Joe does with teams. If the podcast were treated as the brand's primary signal rather than a side project, it would be genuinely uncopiable.

Market Context

The Industry Around You

The US professional training and coaching market was estimated at $20 billion in 2025 with a 4.5% annual growth rate, growing alongside demand for leadership development and communication skill-building in technical industries (IbisWorld, 2025). The broader US corporate training market is forecast to grow at 9.1% CAGR between 2024 and 2029, adding roughly $18.5 billion in total market size (Technavio, 2025). Within AEC specifically, the shortlist interview is a winner-take-all moment where hundreds of millions in project fees turn on a team's ability to present with clarity and presence, which defines the addressable segment for Collective Endeavors.

$20B

US Business Coaching Market (2025)

IbisWorld, 2025

9.1%

US Corporate Training CAGR (2024-2029)

Technavio, 2025

$2B+

Client Deals Won by Collective Endeavors Participants

Collective Endeavors website

7,000+

Professionals Served by Collective Endeavors

Collective Endeavors website

What Keeps You Up at Night

The forces shaping Collective Endeavors's competitive environment — and why standing still is not an option.

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A Crowded Specialist Field

SagePresence, AEC Amplify, AEC Coach, and a range of SMPS-affiliated consultants all compete for the same AEC presentation training budget. Buyers evaluating options are likely to compare track records and industry credentials before they compare philosophies or methods. Collective Endeavors does not yet have a visible presence in the AEC industry conference and publication ecosystem where those comparisons happen.

Headwind

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Thin Digital Community for a 15-Year-Old Company

Collective Endeavors was founded in 2010 and has accumulated 284 LinkedIn followers. Competitors with fewer years in market have larger audiences. The gap suggests the business has grown through referral and relationship rather than content-led inbound, which is a durable but difficult-to-scale model as the company expands.

Headwind

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One-Person Signal Risk

Joe is the entire brand. His face, his voice, and his story are what prospect encounters when they find Collective Endeavors. This creates deep authenticity but also means that if Joe's availability changes or the company adds facilitators, the brand has no infrastructure independent of him. SagePresence built around two named founders, which distributes the identity risk.

Headwind

Where the Opportunity Lives

The same forces creating pressure are also creating openings for firms willing to lead.

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AEC Industry Demand for Human Communication Skills

AEC firms are under growing pressure to differentiate in shortlist interviews where technical credentials alone no longer separate competitors. Industry associations including SMPS are actively running training content on communication, storytelling, and client connection, signaling sustained buyer interest in exactly what Collective Endeavors provides.

SMPS conference programming, 2024-2025 Tailwind

🎯

Leadership Development Spending Is Growing

The US corporate training market is expanding at 9.1% CAGR through 2029, with leadership development and soft skills among the fastest-growing subcategories. As AEC firms compete for talent and retention, spending on team development and leadership coaching is increasing, which expands the total budget available for programs like The Unity Code and C.O.A.C.H.

Technavio, 2025 Tailwind

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Authenticity-Grounded Coaching Is a Named Trend

ICF credentialing data shows business and executive coaching growing globally at 4.5% annually, with nervous-system and embodied presence coaching emerging as a distinct and growing subcategory. Joe's two-master's-degree background in counseling psychology and dramatic arts, combined with his neuroscience framing, positions Collective Endeavors directly in the path of this trend.

ICF Global Coaching Study, 2023; IbisWorld, 2025 Tailwind

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Unlock Your Full Roadmap

Your Future-State Brand Expression

We've built a vision of what Collective Endeavors could look like — a reimagined digital presence that matches the caliber of the operation behind it. Your full 7 on 7+ Score & Analysis includes:

Phase 1

Brand Identity Strategy

Clarify positioning, origin story, and visual identity to match the caliber of the operation, people, and relationships the company has actually built.

Phase 2

Brand Amplification Strategy

Build the content engine, thought leadership, and social presence that makes Collective Endeavors impossible to ignore in a category being reshaped in real time.

Phase 3

Media & Distribution Strategy

Launch the channels, campaigns, and conversion architecture that turn visibility into relationships and position Collective Endeavors as a category-defining brand.

Yes, I Want to Build a Legendary Brand. Let's Move to the Next Step.