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    Going up?

    Friday Reads – 7/29/2011

    A weekly post on some of our favorites from around the Web.

    This week’s topic: Brand Driven Growth

    • Do you have the right leaders for your growth strategies? from The McKinsey Quarterly
    • Ready for Growth, But Not Prepared from Harvard Business Review
    • Brand Building, Beyond Marketing from Strategy & Business
    • Jeff Bezos On Innovation: Stubborn On Vision; Flexible On Details from Techdirt
    • Reed Hastings on the Culture of Innovation – The Netflix CEO explains his company’s seven essential values. from Slate
    • More Than Virtual: Marketing the Total Brand ‘Experience’ from Knowledge@Wharton
    • As competition rises, Instapaper shuns outside dollars from GigaOm
    • And one that is off topic, not new and not a read – but a must-do anyway: http://www.thewildernessdowntown.com/

    Plus, a few related #fridayfollows that we throw in for good measure:

    @jhagel (John Hagel)
    @rosabethkanter (Rosabeth Kantor)
    @tedcoine (Ted Coine)
    @johnbattelle (John Battelle)

    and a couple of homesite favorites:
    @markdimassimo
    @Jpundyk

    [social_share/]

    Tags: brand, driven, friday reads, growth