DIGO Says “Never Say Never”… Again

National Jewish Health has been recognized by US News & World Report as the nation’s leading respiratory hospital every year since 1998. This achievement stems from NJH’s deep commitment to excellence, which was also the inspiration for the Never Say Never campaign DIGO launched two years ago. Since then, National Jewish Health has grown and is embarking on an ambitious expansion. So we created a new spot for the campaign that delivers the news within the same inspirational storytelling that made the original spots so effective and affecting. Enjoy! Breath easier. Tell everyone.