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Category : Podcasts

The A-List Podcast with Franklin Tipton and Libby Brockhoff

(Photo from Ad Age)

This week on “The A-List Podcast”, host and DiMassimo Goldstein CCO Tom Christmann is joined by the inspiring duo of Libby Brockhoff and Franklin Tipton.

In 2011, Libby cofounded Odysseus Arms, where she currently serves as the CEO, with Tipton as an agency partner and Head of Copy. Odysseus Arms is a San Francisco-based independent and modern agency that is well known for its unique strategic and creative approach “ThirdeyeTM,” which they  dive into in the episode. In 2014, Odysseus Arms was recognized as an Ad Age “Agency of the Year.”

In this informative and inspiring discussion, Franklin and Libby tell stories from their undergraduate days at the University of Delaware; talk about the brand planning revolution and the importance of consumer insights; share what it was like working in London (where Libby launched the agency, Mother, at age 27); and explain what they look for when viewing a portfolio. Tune in below!

Show Notes:

  • [0:00 – 1:51] Intro
  • [1:52 – 12:00] Franklin and Libby talk about their childhood, how boredom can contribute to creativity, and the rigorous visual communications program they both studied in at the University of Delaware
  • [12:01 – 18:47] The two tell tales of the program’s teacher, Ray Nichols, and how they benefited from his culture of fearlessness
  • [18:48 – 26:55] Franklin talks about working for JWT in his first year out of college, the importance of having a strong portfolio, and the value of solving problems visually
  • [26:56 – 29:39] Franklin tells the story of how Libby ushered the University of Delaware program they’d both graduated from into the modern age
  • [29:40 – 37:40] Libby talks about her first years after graduation, the unique culture at Chiat Day, and the brand planning revolution, and why Wayne Gretzky is her spirit animal
  • [37:41 – 45:40] Moving to London, zigging when others zag, and stories of the legendary Dave Trott
  • [45:41 – 50:03] How Libby launched Mother in London, the importance of wearing different hats, T-shaped people, and how she landed on the name Mother
  • [50:04 – 1:04:50] The two talk about coming back from London and launching Odysseus Arms, explain their unique “third-eye” approach, and chat about the value of consumer insights and planning
  • [1:04:51 – 1:08:55] Learn how you can get in touch with Franklin and Libby, and why it’s essential to get out of your comfort zone
  • [1:08:56 – 1:09:51] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, an inspiring action agency, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

10 Lessons From Season 1 of The A-List

With season two of the A-List Podcast launching soon, we wanted to first take a look back at Season one and compile some of our favorite clips into one episode for your listening pleasure.

With over 15+ hours of insightful interviews to sift through, this was no easy task. Each episode is jam-packed with insights, incredible stories, and lessons that would prove valuable to any young creative looking to break into the industry.

With that said, the episode below contains some key takeaways from season 1. Ten lessons from ten different A-listers. Have at it, and stay tuned for more updates on season 2!

Show Notes

  • [0:00 – 2:47] Intro
  • [2:48 – 9:00] Terri Meyer & Sandy Greenberg on the importance of a strong client relationship
  • [9:01 – 10:39] Omid Farhang shares Alex Bogusky’s philosophy of “Malicious Obedience”
  • [10:40 – 14:02] David Baldwin shares why young creatives should be looking for a good boss, not a company
  • [14:03 – 17:28] Paul Caiozzo talks about the importance of consistency
  • [17:29 – 23:47] Why Kash Sree thinks that sometimes, it’s better to stay stupid
  • [23:48 – 30:17] Rob Schwartz talks about the value of having a mentor
  • [30:18 – 35:15] Gerry Graf discusses why young creatives should embrace failure rather than be afraid of it
  • [35:16 – 37:10] Megan Skelly on the importance of humility
  • [37:11 – 41:03] Jill Applebaum on the dangers of being too picky when looking for a job
  • [41:04 – 46:10] Greg Hahn on why self-delusion can be a valuable tool
  • [46:11 – 48:20] Outro

 *REMINDER: Fall registration for AdHouse classes has begun! Sign up today and learn from A-listers in the agencies they work! To sign up, click HERE.

  “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 20 with David Baldwin

On the latest installment of The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by David Baldwin, the founder and CEO of Baldwin&, an ad agency based in Raleigh, North Carolina, that was named Small Agency of the Year twice in its first five years. Baldwin is also the former chairman of the One Club in NYC and was an executive producer for the Emmy Award-winning film Art & Copy.

His advertising has been recognized by The One Show, Cannes, D&D, the Clios, the Effies, the Andy Awards, and more.

Tune in as Baldwin and Christmann share stories from working under some of Advertising’s most famous superheroes, talk about the challenges facing the industry today, offer sound advice to young creatives, and much more. Episode and show notes below!

Show Notes

  • [0:00 – 2:22] Intro
  • [2:23 – 5:49] Growing up in a little West Texas town and being in advertising since age 12
  • [5:50 – 10:39] Superheroes of the industry, being interviewed by Gary Goldsmith, and living on floors in Manhattan
  • [10:40 – 15:00] The importance of humility and Baldwin’s transformative educational experience at the University of Texas
  • [15:01 – 16:44] Baldwin talks about getting hired by McCaffrey McCall and his first assignment as a copywriter
  • [16:45 – 18:15] Baldwin shares stories about his first partner, Steve Rutter
  • [18:16 – 24:40] The story behind the Emmy Award-winning film Art & Copy
  • [24:41 – 28:19] Working under Jerry Della Femina at Della Femina Travisano & Partners and the influential book From Those Wonderful Folks Who Gave You Pearl Harbor
  • [28:20 – 32:15] Moving from NYC to Portland to work for Cole & Weber and how it was a defining moment for his career
  • [32:16 – 34:40] The existential conversation that led to Baldwin starting his own agency
  • [34:41 – 36:49] Baldwin&’s ethos, being benevolently selfish, and living your point of view
  • [36:50 – 39:02] The criticized McDonald’s Women’s Day stunt and why he loves working for companies that create positive impact in the world
  • [39:03 – 42:30] The Polaris Duel Campaign he spearheaded at McKinney
  • [42:31 – 44:13] Baldwin discusses his writing process
  • [44:14 – 46:15] Facebook’s recent scandal, how the industry is changing, and the pros and cons of being an independent agency
  • [46:16 – 50:27] Creating his own brand, Ponysaurus Brewing Company
  • [50:28 – 53:25] Baldwin talks about why he started his agency in North Carolina and why young people should look for a boss to work for, not just a company
  • [53:26 – 56:54] How Baldwin is building more doors into his agency, being committed to creativity, and what he’s excited for moving forward
  • [56:55 – 58:00] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 019 with Paul Caiozzo

After a short hiatus, host and DiMassimo Goldstein CCO Tom Christmann returns to the booth for another exciting (and hilarious) episode of The A-List Podcast! This time, he’s joined by Paul Caiozzo, an award-winning creative and the cofounder of Office of Baby, a youngish creative independent agency that’s mature enough to work for companies like Google, Etsy, Zocdoc, and StreetEasy. Before starting his own agency, Paul served as the executive creative director at Goodby Silverstein & Partners.

In this inspiring interview, Paul shares the unique story behind how he got into advertising, how negativity is poison, the challenges and balancing act of starting a new business, why creativity is still the core of advertising, and where he sees the future of the industry. Full episode and show notes below!

Show Notes

  • [0:00 – 1:36] Intro
  • [1:37 – 4:59] The meaning behind the name “Office of Baby”
  • [5:00 – 8:08] Looking back on his time freelancing, Paul shares the lessons he learned from being around a variety of different agencies
  • [8:09 – 15:20] The power of remaining positive, even in the face of uncomfortable situations
  • [15:21 – 18:03] How a young web designer from Long Island found himself at a start up in Silicon Valley.
  • [18:04 – 20:25] Paul shares the inspiring story of how a favor for a friend turned into a lifelong passion for advertising
  • [20:26 – 24:20] Packing up his life in San Francisco and leaving to go an advertising school in Atlanta, where he discovered how ideas can be applied to art
  • [24:21 – 28:27] The mentor who convinced Paul to stay in the industry after a rocky start
  • [28:28 – 31:29] What he’s learned from starting a business and how to deal with the challenges that come with it
  • [31:30 – 35:08] Paul shares some of his favorite philosophies he learned working under advertising legend Alex Bogusky at Crispin Porter + Bogusky
  • [35:09 – 38:33] Paul reflects on his time as the executive creative director of Goodby Silverstein & Partners, building a satellite office and selling a vision
  • [38:34 – 40:34] Tom and Paul chat about “global agencies” and how the fragmentation of people solving a problem can be a problem of its own
  • [40:35 – 49:06] The current landscape of advertising, and how even in a sea of data and numbers, creativity still reigns supreme
  • [49:07 – 1:01:29] The future of Office of Baby, the company’s vision, why you should never chase money, and how being kind to others will ultimately reward you
  • [1:01:30 – 1:02:22] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 018 with Sandy Greenberg and Terri Meyer

This week on The A-List Podcast, host and DiMassimo Goldstein CCO is joined in the studio by Sandy Greenberg and Terri Meyer, co-founders of TERRI & SANDY, an award-winning, brand-igniting agency that was recently named Ad Age’s Small Agency of the Year.

Before founding their own agency, both Sandy and Terri left their creative marks on some of the biggest agencies in the world, helping to build some of the most iconic brands, including Mars, Kraft, Campbell’s, Disney and Nestlé. Along the way, they’ve won virtually every industry award, including twelve Effies. Terri and Sandy’s work has permeated popular culture, and has been featured on TBS’ Funniest Commercials, Conan, CNN, The View, Fox News, Access Hollywood, and Today.

For just under an hour, Terri and Sandy tell Tom all about starting their own agency, why young creatives struggle with strategy, the importance of building a strong client relationship, and so much more. Full episode and show notes below!

Show Notes

  • [0:00 – 1:42] Intro
  • [01:43 – 4:03] Terri talks about growing up in St. Louis, and how she knew she wanted to be an Art Director from as early as age 15.
  • [4:04 – 7:17] Sandy talks about moving all over the East Coast during her childhood, and getting her first gig at D’Arcy in St. Louis.
  • [7:18 – 9:51] Sandy and Terri recall how they first met, and why it took some time for the two to become friendly with each other before eventually becoming partners.
  • [9:52 – 14:07] What it was like being a female team in the early 90’s, and why politics are the dark side of advertising.
  • [14:08 – 17:39] The two creative mavens discuss each other’s strengths, why loyalty is so important to a good partnership, open communication, and screaming until you laugh.
  • [17:40 – 21:46] The two discuss some of their early work together, like the Twix “Oh Yeah” spot, and why young creatives struggle with strategy.
  • [21:47 – 28:33] The story of Sandy becoming Terri’s birthday present, remembering the wisdom of Richard Levenson, and the importance of not burning bridges.
  • [28:34 – 32:39] Terri and Sandy talk about starting their agency 7 years ago, and how not having a plan took them from a couch at Terri’s house to on office on Broadway.
  • [32:40 – 39:10] Building a great client relationship through honesty and listening.
  • [39:11— 41:00] Growing an agency culture.
  • [41:01— 44:08] Terri and Sandy talk about some of the favorite campaigns they’ve worked on, including Avon’s “This is Boss Life”
  • [44:09 – 50:00] How advertising has changed since the Mad Men era, and why agencies need to unite more to give back.
  • [50:01 – 50:52] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast: Episode 017 With Tom Christmann

On a very special edition of The A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann switches seats and becomes the interviewee. Lauren Slaff, founder, president, and director of podcast sponsor Adhouse Advertising School plays the role of host as the two longtime friends talk about conquering fears, the importance of leaving your ego at the door, creating a personal brand, and so much more. Full episode and show notes below!


Show Notes

  • [0:00 – 2:30] Into
  • [2:31 – 6:32] Growing up in New Jersey, and how his childhood love to draw and write stories was inspired by his father “Mongo”
  • [6:34 – 13:32] Tom talks about the benefit of going to college in Manhattan and the difficulty of getting a job in the recession
  • [13:33 – 20:11] Getting his first gig at Ogilvy direct, and how young creatives can promote themselves today
  • [20:12 – 22:39] Living on his own for the first time in Hoboken and rebuilding his portfolio after two years at Ogilvy
  • [22:40 –24:05] The transition from a big direct agency to working at Kirschenbaum
  • [24:06 – 31:38] Tom talks about the nerves he first had when meeting Richard Kirschenbaum, why he shaved his mullet, and growing up in the industry
  • [31:39 – 36:14] Working at the agency of the future, TBWA/Chiat Day
  • [36:15 – 41:40] Tom recalls his time working with people he long admired in Gerry Graf and Eric Silver at BBDO, and the speech that saved him from being fired.
  • [41:41 – 48:29] Creating a personal brand and entering into the Freelance world. The importance of personal toughness.
  • [48:30 – 50:57] Writing every day, the value of being yourself and getting people to start knowing you for your thinking.
  • [50:58 – 53:10] Networking. Getting over social anxiety and conquering fears
  • [53:11 – 56:36] Tom gives advice to young creatives and sheds light on an amazing industry
  • [56:37 – 57:32] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter