DiMassimo of DIGO Brands Newt Gingrich on FOX
Mark DiMassimo sat down with Neil Cavuto for a one-to-one conversation on the fatal flaws in the Gingrich “brand.” DiMassimo argued that Gingrich is a “Challenger but not a Champion,” that the perceived brand negatives of “disloyal, devious and deviant” would ultimately undo his candidacy. DiMassimo concluded, “Newt is a historian burdened by his own history.”
Read the transcript here.
DIGO Brands Superbowl Shock Spots
TheStreet.com spoke to Mark DiMassimo about the kinds of SuperBowl spots we can all expect to see again this year. Most comments concur that he managed a tightrope dance of remaining eloquent and on point and still slipping in the word “scrotum.” Enjoy.
Andree Ljutica, the JB of Design
DIGO Brands a Conference Room
“Our designers love to design!!!”
DIGO Brands Work Style
Despite a large and sprawling office space that buzzes with activity, this Instagram digital snapshot shows just how much DIGO people love working together. And they look good doing it too!
Friday Reads – 12/02/11
A weekly post on some of our favorites from around the Web.
This week’s topic: A Grab Bag of Good Stuff
Friday Reads – 11/18/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Google+ Brand Pages
Friday Reads – 11/11/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Mobile First
Take Social Notes
If you’re normal, you think that because you’re noting everything important that’s said and agreed in a meeting that you’re taking notes in the most effective way. But the normal way of doing it is a drag. It misses one of the greatest kicks that note-taking can give a team. … Read more
Friday Reads – 10/6/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Steve Jobs
We wouldn’t be us if there were no Steve Jobs. The machines, the experiences, the example… more than anybody, Steve demonstrated what we value, sell and strive to create. The product is 360 degree sensurround inspiration. Every day is an art project … Read more
DIGO Hearts The Middle Market
The Middle Market. We love it. Agencies seem to all dream the same dream. Do some great work for smaller clients and then win a bigger client, and perhaps another until you are huge enough to sell out, if you haven’t already. Just another scheme for using … Read more
Friday Reads – 8/26/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Steve Jobs
DIGO Brands Digital
We don’t just do digital. We seize the opportunities of the digital age. We test and measure much more because it costs less to test than to fail to test. We use direct response results to inform not just direct tactics but the brand.
We believe that the user experience – of the product, the service, the website, the app, … Read more
Friday Reads – 8/19/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Design (Too easy?)
This week’s challenge: All links posted are culled from Twitter feeds (Still too easy? Yes.)
Friday Reads – 8/12/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Changing Consumer Habits
Friday Reads – 8/5/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Business Leadership
Friday Reads – 7/29/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Brand Driven Growth
DIGO Brands Your Lunch
DIGObrands.com Goes Offline a Day Early
Website Absorbs Atmospheric Jolt. We’re going offline for Yom Kippur, but digobrands.com will be up and running. However, we were down overnight after last night’s freak storms. As of this morning, we’re back up and denizens of the Internet can now go back to their usual routine. No kidding, we’re one of the most trafficked agency websites, so we figure there are a number of you who make us part of your regular surfing routine. Have we told you we love you. W-E L-O-V-E Y-O-U. And not in a Platonic way. In a juicy, enthusiastic, smile when we see you and warm hugs sort of way. We’re sorry we weren’t there for you last night. But we’re back. Want a back rub?
DIGO Outgrows Its Britches – Adds Business, Space.
DIGO, the agency that builds brands and businesses, is now getting to build out some new space due to building its own business. The lease of new space contiguous with the current agency offices at 220 East 23rd Street has both architects and agency team-members delighted. The new space will contain more offices and project rooms, a common area. Rumors of a wet bar are all wet, however the agency ping pong table will remain. Clients and visitors will enjoy a new reception area, and Lee will finally achieve his dream of a state-of-the-art conference room. If you haven’t been to the space lately, may we suggest stopping by for a visit and a tour in the next few months.
DIGO Brands Get Offline!
Mark DiMassimo, CEO and Chief Creative Officer of DIGO and Eric Yaverbaum, CEO of Ericho Communications, talk about their new movement, Offlining on ABC TV.
NEW YORK (WABC) — A new campaign to spend more face to face time is called “Offlining”. Eric Yaverbaum is a PR head, and Mark DiMassimo is a marketing executive. They frequently work together, but these days, they are the client. “We got together and said what’s bugging us about the world, and we said the off button. No one is selling the off button,” Yaverbaum said. In other words, everyone is yapping, texting and typing away. So, Eric and Mark are spending their own money to get people to turn off those devices, they call it Offlining. “We would like to accelerate a conversation of building offline time into life, that’s basically it,” said DiMassimo. To read more click here.
DIGO Brands Team Follicularly Dominates
There’s not really much more to say here… the mustaches have an eloquence beyond our poor power to add or detract. But I suppose I will add that it’s not everyday that you can fight prostate cancer with something you grow on your face. So, when the opportunity came along, … Read more